What is the Real Opportunity for Companies on LinkedIn?

LinkedIn has tremendous value for individual people to improve their brand and increase the size and quality of their network. But from Japanese Cat Islanda company's viewpoint, the value proposition is sometimes not quite as obvious, because LinkedIn was designed as an individual-centric platform.

However, as a business leader, imagine what benefits your company could derive from the site if you could, as they say, "herd the cats" and get your employees' profiles consistent and accurate as they relate to your company.

To help business leaders corral this potential value, I have written an eBook titled "10 LinkedIn Mistakes Companies Make and How to Fix Them Before They Damage Your Company's Reputation."

In the eBook I address common mistakes, provide solutions, and give 3D Ebook 2nd Ed Cover-01tips for using LinkedIn to grow revenues, find new employees and suppliers, and maintain a consistent brand in the ever-changing online world.
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How many of these mistakes are you and your company making?

1.  Unprofessional or poor quality employee profile photos—or, worse yet, no photo at all

2.  Sharing incorrect or inconsistent information about the company

3.  Poor participation—all company employees are not on LinkedIn

4.  Failing to keyword optimize employee profiles and company page

5.  Sharing poor status updates—or failing to use this powerful tool

6.  Not using LinkedIn to search for customers, employees, suppliers, strategic partners, etc.

7.  Failing to monitor employees' profiles and activity as well as what's being said about the company through LinkedIn

8.  Not joining or participating in LinkedIn groups—particularly significant industry groups and customers' industry groups

9.  Underutilizing the features and tools available on the company page—or not even having a company page

10. Having a woefully inadequate corporate social media policy—or none at all

To learn how to address the mistakes you're making, download your FREE copy of the eBook by clicking here.

For additional LinkedIn B2B company strategies, check out this article from Greg Mischio, my friend and principal at Winbound , The Ideal LinkedIn Strategy for a Small Marketing Department. 

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