Brands on Social Media PDF Print E-mail
It's kind of sad when you see a disembodied brand floating around in the social media world. Too often companies try to put their brand as the face of their social media initiative when they should consider using their people. You collect fans for your Facebook page, readers for the company blog, but you really never touch anyone. The result:



You have to push beyond 1980s big brand thinking and look at the emerging world where people are connecting to people. It's that tribe thing again.

 

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