Covering social media, the web, mobile and other internet powered technologies, including that new iToaster.
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Wither Goest the Newspaperman? Why Blogging is Killing Print Media. |
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Whither goest the newspaperman, that bastion of bulletins, that purveyor of print?
He is, I’m afraid, about to be swallowed up by the electronic era.
When I was in college, I wanted to be a reporter. I wanted my stories to be delivered with a thwack! on the front porch. To be folded up and carried in a suit pocket. To be clipped and stuck to the fridge. I wanted to use words like “lede” and “slug line.” I wanted to rip my story out of a typewriter, and shout “COPY!” (I used to do this when I wrote for my college newspaper, to great laughs from my editor.)
Sadly, it was not to be. Instead, I work as a professional blogger, and am looked down on by “real” journalists at “real” newspapers. (Full disclosure: I am also a newspaper humor columnist, appearing in 10 weekly print newspapers around the state. So there.)
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$7 Job Postings Going Away July 31 |
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Jobs.LinkingIndiana.Com is off to the races and will be raising rates from the introductory rate of $7 to $15 for a 30 day listing on July 31. Linking Indiana's Job Board is integrated with the weekly newsletter and is wired in to many of the Linking Indiana groups. If you are posting jobs into the LinkedIn group, you are reaching about 4,600 people. If you post on Jobs.LinkingIndiana.Com, you reach the 4,600 from LinkedIn, the 16,800 members of our email list, over 2,100 people who follow LinkingIndiana on Twitter and relevant technology jobs are also posted to the Indiana IT Pros group.
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Six Secrets to Automating Your Social Media Communication |
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How can you make your social media communication easier? Are there any tips or tricks to use to reduce some of the heavy lifting you have to do just to get your messages out to the public?
Since I do social media communication, for myself and for clients, I use several shortcuts to automate a lot of what I do. Rather than posting a blog, and then posting the headline and URL to Twitter, then over at Facebook, and again at LinkedIn, I try to do it in one step. Or rather than uploading photos and videos to Flickr, Picasa, and YouTube, and then uploading them to a blog post to share them, I’m able to do it all at once.
I wrote this for Martin Earley, who is the new Inn-Bedded Resorter at The Balsams Grand Resort Hotel in Dixville Notch, New Hampshire. I was one of five finalists, and got to meet Martin during our stay there. I think he was a great choice, and I know he’ll have a good time. But he also has to report what he’s doing via social media, which can be difficult if you’re trying to post content to both your site and a work site, so I offered him some tips to make his work easier. As I started writing them out, I decided it would be just as easy to put it into a blog post.
Here are a few of the tricks and tools I use to make my life a whole lot easier:
Read Full Article on Professional Blog Service
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.
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Four Ways Government Agencies Should Use Social Media |
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While I’m a frequent speaker about whether government agencies should use social media for crisis communication (they should), I was recently asked whether agencies should use it for non-crisis communication.
Of course they should.
Having worked in public affairs (that’s government talk for “public relations”), I have seen the frustration many agencies experience in trying to get their messages out to the mainstream media, or media representing their particular niche.
The Indiana Board of Animal Health and the Indiana Department of Agriculture have great relationships with the different farm newspapers and radio stations in the state. The Indiana Arts Commission has a tie-in with many of the arts media in the state. And the Indiana Office of Tourism Development’s Visit Indiana initiative works closely with the travel media in the region. (Full disclosure: I am a blogger for Visit Indiana.)
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5 Questions To Ask After Your Social Media “Expert” Has Started |
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We’d all like to think our social media consultants — any of our consultants, actually — know what they’re doing, and have our organization’s best interests at heart. But there are times that, despite all the good they promised, things don’t go the way we had hoped or were led to believe.
Too often, organizations don’t realize they were sold a bill of goods until after the campaign has ended, and they try to figure out what the ROI on the entire project was. That’s when they have the horrible realization they just spent thousands of dollars on a project and got almost nothing for it in return.
Measuring ROI is important, even in the middle of the campaign. But about a month after your campaign has kicked off, start asking these questions:
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