So You Viewed My LinkedIn Profile…Now What?

After someone looks at your LinkedIn profile, you'd probably like them to call you, email you, or send you a LinkedIn connection request, right?

But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

"A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text...meant to prompt a user to click it and continue down a conversion funnel."

Hubspot, one of the world's leaders in designing websites that concentrate on lead generation and inbound marketing, says:

"Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows..."
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What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:
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  • Download an informational document
  • Watch a video or listen to a podcast
  • Download your resume
  • Go to your website
  • Read your blog
  • Read a product review
  • Request a quote
  • Pick up the phone and call you
    .

How can you incorporate calls to action in your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you'll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:
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  • Headline
  • Summary
  • Job Experience
  • Contact Info
  • Status Updates
  • Projects
  • Publications
  • Long-form published posts

Here are examples of CTAs I've included in the Summary section of my profile using the LinkedIn add media feature. If they click on these two videos, they'll get some free information and also see what a great resource I can be to help them with LinkedIn—which hopefully prompts them to contact me.

Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me.

Other great places to include CTAs on your profile include the websites listing in your Contact Info section as well as the Publications and Projects sections in your Accomplishments section. To see examples of these, check out my full LinkedIn profile.

Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.
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SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $175 LinkedIn consultation. Act now because the price goes up July 1, 2018.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

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