Put the customer in your customer journey map

Mapping the customer journey is not complete—or valuable—without the customer. It’s true that journey maps are the product of internal, cross-functional teams joining together to think and act like customers, but all too often companies stop short of validating their journey map with actual customer input.   Depending on the situation and company, the methods

Continue reading

The post Put the customer in your customer journey map appeared first on CX Advantage.