Why You Should Treat Your Marketing Budget Like a Poker Bankroll

Budgeting to outlast unlucky streaks will help you avoid huge losses so you can go all-in on top-performing ads.

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.

9 Ways to Market Your Small Business During the Holidays

A little holiday cheer will make you more relatable and memorable to your customers and audience.

How Career Coaching Helped Me Land a Dream Job in 2 Weeks

Mike Robert used The Muse Coach Connect to land his dream job as a social media marketer—and he has some pretty awesome job search advice for you.

Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018

Creating a compelling vision -- and expressing it well -- is key to capturing your place in the market.

Infographic: Customer Expectations for Ease

It’s hard to believe the easy button has been around for more than 12 years. Introduced in August 2005, Staples set the expectation for ease as its competitive advantage – and the company was not alone. With customers becoming more empowered and information about competitors just a click away, companies (particularly B-to-B) must invest to ensure

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Get the Most From Google’s Keyword Planner

Put Google's massive storehouse of data to use to come up with a great keyword list.

Infographic: Speed is of the Essence

Unlike the topic of personalization, it’s hard to have a conversation with customer experience professionals and not talk about speed. Companies are being challenged daily to “hurry up.” In the original Customers 2020 report, we predicted that immediate gratification won’t be fast enough; backed up by our latest Customers 2020 research, this prediction couldn’t be

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One of Tinder’s First Employees Explains 5 Marketing Musts as You Grow From Startup to Global Empire

Here are five marketing constants that can help every brand be successful, no matter how big or small.