Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner

Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said.

I Tried a $1,000 Mint Julep. Was It Worth It?

At the Kentucky Derby, horses run for the roses and people run for these.

6 Ways to Attract More Customers Through Outbound Marketing

Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, 'traditional' works.

Accelerate Time to Value for Your VoC Program

The best long-term business strategy is focusing on learning and improving your customers’ experience. And companies that truly make the customer experience a priority outperform the market. You can use many different methods to start better understanding and learning from your customers: focus groups, surveys, social media, operational data, observation, communities, journey mapping, actually talking

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How Starting With a Small, Niche Audience Can Have a Huge Impact

Learn how to establish yourself as the dominant player in your space.

How the Amazon Whole Foods Acquisition Will Disrupt Food Marketing

The deal brings the power of SEO to selling groceries.

Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.

Businesses of every size need to foster individual consumer relationships.

5 Ways to Continuously Expand Your Online Following

Try these five methods for drawing more and more viewers to your business's YouTube videos and growing your business in the process.

The Analytical Leader: Understanding Customer Experience Requires Thick Data

Overview Thick Data provides insight into people’s emotions, motivations and ways of thinking. For our organizations to have a realistic view of the marketplace and our customers, CX leaders need to provide and advocate the use of Thick Data to supplement operational Big Data insights. This allows companies to challenge the status quo and reveal game-changing

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The post The Analytical Leader: Understanding Customer Experience Requires Thick Data appeared first on CX Advantage.