3 Brands Crushing Instant Customer Service

Live chat is your direct connection to the most important people in your universe -- your customers.

How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.

The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)

Remember Dove's recent "Beauty of Diversity" ad? The message for those who would market self-esteem: Be very, very careful.

10 Unexpected Lead Sources for B2B Marketers

Adding a live chat feature to your website increases sales tremendously.

Don’t be merely a CX Monitor

Despite all the hype around the customer experience, CX professionals continue to have a difficult time getting employees (at all levels of the organization) to act on customer intelligence.

Want to know why? Because most are merely CX monitors.

In general, customer experience professionals follow this simple process for taking action.

As this process progresses, the effectiveness of action increases. For example, action won't be very effective by simply sharing customer insights. Effective action only happens when we launch initiatives and implement change management practices.

But, here's the problem. CX professionals' involvement in this process decreases throughout. The relationship between the potential for effective action and CX involvement looks like this.

Want to fix the action problem for your customer experience program? Stop being a CX monitor. Stay engaged in project initiatives through to completion.

For more information on effective CX change management, check out this Walker Webcast.

 

The 7 Top Video Tools You Should Be Using Now

Have you started your video marketing campaign yet? Because your competitors probably have.

The Holiday Marketing Guide for Small Businesses

We have officially entered the holiday season.

What’s the Best Measure of Success?

Have you heard of Conscious Capitalism? It’s a global movement that inspires business leaders to define success beyond profits. Conscious businesses subscribe to a win-win-win model. They aim to provide positive value in profit, people and the planet. One of the challenges that customer experience professionals face is demonstrating the impact or success of the...

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The post What’s the Best Measure of Success? appeared first on CX Advantage.

7 Digital Marketing Strategies for Franchises (Infographic)

Here's how to use the power of search, social media, email and more to increase your visibility.

How I Found a Job Where I Get to Be an Actual Part of the Company’s Growth

Here's how one Muse user found the perfect role for him at Simplee as their VP of Marketing and Partnerships.