I Fell in Love With Marketing After It Helped My Startup Get $800,000 in New Revenue

Here's why every entrepreneur needs to care about marketing.

How to Use Experiential Marketing to Make Your Company Memorable

Actor and entrepreneur Adam McArthur shares his advice on experiential marketing.

3 Psychological Reasons Why Buyers Crave Reviews

Consumers use reviews as a source of information and to increase their sense of social belonging.

3 Mistakes in Marketing I Wish I Had Avoided

Neil Patel shares the first pitfalls he encountered, so you don't have to.

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren't yet fully available to the industry. Find out what you can do to spread the word.

Is your journey map all process and no emotion?

Journey mapping is an excellent tool that organizations can leverage to depict customer experience. The goal of journey mapping is to learn what customers care about the most – from initial product awareness, all the way through renewal or repurchase. A key component of building a journey map is using employees and internal teams to

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7 Growth Hacks Every Small Business — Including Yours — Should Know

You've already heard of content marketing and blogs. But Facebook retargeting and exit-intent coupons are 'growth hacks,' too.

Put the customer in your customer journey map

Mapping the customer journey is not complete—or valuable—without the customer. It’s true that journey maps are the product of internal, cross-functional teams joining together to think and act like customers, but all too often companies stop short of validating their journey map with actual customer input.   Depending on the situation and company, the methods

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Sales Not Where You Want Them to Be? Consider Video Marketing.

Ben Angel shows you the steps to use video marketing to the fullest advantage.

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.