Rudy Giuliani’s Master Course In How Not to do Marketing

The gaffe filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client.

Creating Business Value: Key Takeaways From the 2018 CXPA Insight Exchange

Last week was the 2018 CXPA Insight Exchange in New Orleans. As always, the spirit of ‘CX’ was alive and the networking and sharing of the latest trends and best practices in the field were immense. This year, the group focused on how we as CX professionals can continue to create business value. We challenged

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Make it real, and other pro tips for developing a customer-centric culture

Corporate culture is a funny thing: firmly entrenched, yet always evolving. Culture can also make or break a CX program, especially a new one. In a perfect world, every company would start right out of the gate with a customer-centric culture. In the real world, this is not the case. But more and more companies

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Success in CX means harnessing the power of people: my CXPA Insights Exchange takeaway

Success in CX means harnessing the power of people. For those who weren’t there and those who were, that is my biggest takeaway from the just wrapped up CXPA Insight Exchange in New Orleans. Session after session, speaker after speaker, this theme emerged. I’ve used two ‘big bucket’ categories to boil down what I heard.

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Marketing Lessons From Stormy Daniels

Whatever you're selling, make sure your marketing message is focused, concise and credible.

4 Changes You Need to Make Now to Comply With the EU’s Tough New Data Law

Non-compliance can lead to hefty fines whether your company is based in the European Union or not.

Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale.

Here's how you can humanize marketing strategies.

Take a vacation from your CX program

You know that feeling of fresh perspective that you have immediately after you return from a vacation? Everything seems a bit clearer. Priorities are in focus and life is in perfect balance – even if just for a few days. At home, you zero in on the things that need to be done and do

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Small Businesses Seeking Higher Growth Regret Not Investing In Marketing Sooner

Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said.