The Evolution of Power: Marketer vs. Machine

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.

It’s Not Too Late to Be an Early Adopter of YouTube Ads

Choose who sees your ad and what they are watching at the time.

This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

Aleksandra Strub talks about how her ideas about marketing evolved over time.

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

I’m an English Major Who Works in Marketing at Urban Outfitters

Nathalie Ramirez oversees brand partnerships and music marketing for Urban Outfitters. She was also an English major. I sat down with her to learn how she crafted her career path around the skills and passions she developed in college. Check out how Ramirez brings pop culture finesse into retail.

Should Your Cannabis Company Hire a Publicist?

Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.

3 Signs You Are Practicing Ego Marketing and How to Stop It

Is it about you or them?

CX: DIY or Bust?

Self-service and DIY. It’s a growing expectation among all of us and more and more prominent in our everyday lives. It’s no different in CX, where self-service / DIY Enterprise Feedback Management (EFM) platforms have become the norm. Many companies now have formal CX functions with adequate resources and expertise in order to manage and

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4 Steps to Designing a Listening Architecture

Those of us in the CX profession are lucky – our industry is hot. Why? Executives are increasingly choosing to embrace customer experience as a way they intend to differentiate in the marketplace. CX pros must lead the charge to bring a deep understanding of customers into their organizations to guide strategic CX decisions that

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9 Ways to Dominate Marketing in Less Time

Success often requires getting things done sooner but without cutting corners.