Tuesday Tip: How to Take a Great LinkedIn Profile Photo Without a Professional Photographer

A common misconception is that people feel they need a glossy photo for their LinkedIn Profile. But the truth is that it doesn’t have to be fancy!  All you need is a photo that represents who you are and what makes sense for the job you want. Plus, we’ve made it easy to add and edit photos right from our mobile app: Tap on your profile photo and either select an existing photo or take a new one Once you have your photo, tap on the pencil icon to use our profile photo filters and editing tools....

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Have You Taken Advantage of the Changes to LinkedIn Skills?

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years and have now added a couple really cool features that are easy to use and could have a significant impact on your business and career.

Because LinkedIn has made at least four revisions to Skills & Endorsements over the six years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
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How to optimize your Skills & Endorsements profile section

Because the Skills & Endorsements section is confusing to many people, I will give you some overall strategies for capitalizing on it in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great, new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Skills & Endorsements section of your profile, and then you can:
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Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.
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Delete a skill. Click the pencil icon in the top right corner. Then click the new trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.
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Pin and reorder your skills. This brand new feature enables you to pin your three most important skills at the top of your new subsection titled Top Skills—providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories. For instance, I don't have Tools & Technologies on my profile.

Because you can now put your best skills at the top of these new lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse them. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed them.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you may be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue.

 

SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Have You Taken Advantage of the Changes to LinkedIn Skills? appeared first on Wayne Breitbarth.

Have You Taken Advantage of the Changes to LinkedIn Skills?

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years and have now added a couple really cool features that are easy to use and could have a significant impact on your business and career.

Because LinkedIn has made at least four revisions to Skills & Endorsements over the six years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
.

How to optimize your Skills & Endorsements profile section

Because the Skills & Endorsements section is confusing to many people, I will give you some overall strategies for capitalizing on it in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great, new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Skills & Endorsements section of your profile, and then you can:
.

Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.
.

Delete a skill. Click the pencil icon in the top right corner. Then click the new trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.
.

Pin and reorder your skills. This brand new feature enables you to pin your three most important skills at the top of your new subsection titled Top Skills—providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories. For instance, I don't have Tools & Technologies on my profile.

Because you can now put your best skills at the top of these new lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse them. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed them.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you may be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue.

 

SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Have You Taken Advantage of the Changes to LinkedIn Skills? appeared first on Wayne Breitbarth.

A New Office for LinkedIn in Europe Brings New Growth Potential in the German-language Region

I’m thrilled to announce that the 11th LinkedIn office in EMEA, will be in Berlin, Germany! This reflects the significant momentum LinkedIn has experienced in the German-speaking region (Germany, Austria and Switzerland) and our ambitions for future growth. It was back in 2011 that LinkedIn first established itself in region, with two million members and a small team of five employees in Munich. Fast forward to December 2017 and we hit a new high, reaching 11 million members in the...

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The LinkedIn 2018 Top Companies Share How to Ace an Interview

We just unveiled the third annual LinkedIn Top Companies list, spotlighting the most sought-after companies in the world where professionals want to work. This list is the only ranking of its kind based entirely on the actions of over half a billion professionals. We know that more than 6 million professionals applied to jobs at the LinkedIn Top Companies* this year, so how do you make the cut? We asked some of the Top Companies in the United States to reveal what makes a candidate stand out....

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LinkedIn Video: Stand Out with Filters and Text

Every day we see great examples of LinkedIn members using video to connect with their work communities in new and creative ways – sharing projects, knowledge, ideas and strategies, organizing events and trying out new technologies. Today we’re excited to introduce two new ways for you to enhance your videos: Filters for sharing everyday work moments. With today’s launch, you can give your work buddy a “Work High Five,” swap ideas on passion projects with “Side Hustle” or share the latest with...

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Introducing Ask for a Referral: Making It Easier to Find Your Way In

If you’ve had your eye on a specific role or have always wanted to work for a particular company, referrals are one of the best ways to get your foot in the door. In fact, the #1 way that job seekers have reported first discovering a job, was through someone they knew. Not that surprising as nearly 50% of recruiters say referrals are the leading source of quality hires. And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company....

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Is the LinkedIn Mobile App Helping You?

Because at most times you're probably closer to your mobile device than your desktop, it's important to understand the limitations and opportunities on the LinkedIn mobile app and adjust your LinkedIn strategy accordingly.

Linkedin has done a pretty good job of making the latest version of the desktop and the mobile app look and function the same, but there are still significant differences that need to be recognized. In order to take advantage of the full array of LinkedIn features, I generally access the desktop version because my tablet defaults to the mobile app.

Last week I wrote about specific strategies for getting your profile on the mobile app in tip-top shape. Now I will address mobile app activity features and other simple strategies that will help you capitalize on LinkedIn when you're on the go.
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Best LinkedIn mobile app strategies and features

Search for specific types of people. Advanced people search has long been one of the most helpful LinkedIn features on the desktop, but on the mobile app—well, not so much. But now things have changed. Although it's not the full advanced people search you might be used to, it's getting better and is definitively worth checking out.

Start by entering a keyword like marketing in the big, white search box on the top of your mobile app. Then select Marketing in People and click the word Filters on the top right.

You can further refine your search for people by connections (1st, 2nd or 3rd), connections of (my personal favorite), locations, current companies, past companies, industries, or schools.

Click the word Done in the top right corner when you're finished selecting your additional search filters. From the search results you can select the profiles you'd like to examine.

The are a lot more search filters on the desktop and you can also save searches, but the mobile app works pretty well when you need to do a quick search in a parking lot or airport.

Personalize your invitation to connect. Just click the three dots below the person's profile photo on your mobile screen and select Personalize invite. Then you have 300 characters to tell the person why it would be helpful for him/her to join your LinkedIn network.

Rather than simply clicking the Connect button on someone's profile, get in the habit of personalizing your invitations—on desktop and mobile—and you'll improve your chances of getting connected to people in your target audience.

Personalized invitations you receive. When you click the My Network icon on the bottom of the mobile home page, the invitations you've received will be displayed at the top of the screen. When you discover an invitation that includes a personalized note, it's usually a good idea to message the person back.

In my experience, when people write me a personalized note, there's a much greater chance that the relationship will bring about a win-win result.

Review your personal notifications. This is a "must click" tab because Linkedin has put in one place all the most important things going on in your network—with no advertising and no information from people you're not connected to. In other words, it's the stuff you want to know about and maybe engage with.

It ranges from important dates (birthdays, work anniversaries and job changes) to who is interacting with the things you've been publishing or engaging with. It's a virtual roadmap to information that could and should lead to a real interaction with someone.

Don't forget to utilize the tagging (@mention) feature for either the individual or their company for more interaction, engagement, and exposure when commenting or sharing information. Just click the "@" and then select the person you want to mention in your update. They will then be notified of your mention, and their name is then hyperlinked to their profile.

Share a status update. From the home page of your mobile app you can easily share and include your personal comments about an article, photo or video. Either copy and paste the article URL from your mobile web browser or directly upload a video or photo. This important LinkedIn function works seamlessly on the mobile app.

Send a direct message. Click the Messaging tab at the bottom of the app, and your LinkedIn inbox will appear, with all inbound and outbound messages in chronological order and looking very similar to the desktop version of your inbox. This function works great and allows you to respond in a timely manner, which is so important in the speed-to-answer world we find ourselves in.

I hope this primer on the best activity features on LinkedIn's mobile app helps you stay connected to your network anytime your mobile device is within reach.
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

The post Is the LinkedIn Mobile App Helping You? appeared first on Wayne Breitbarth.

Become an Android Developer with our Google-endorsed LinkedIn Learning Courses

In today’s connected economy, many employers are in need of quality software developers and more than ever, the time is right to jump into a career in this field. Already an Android developer? This could also be an opportunity to take your existing skills to the next level and further develop your career. LinkedIn has seen a 33.5% increase in members whose titles are “Android developer” and there doesn’t appear to be any signs of that slowing. In fact, LinkedIn data shows since that 2015, the...

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Quick, Easy Tips for Staying In Touch With Your Network

Let's face it, sometimes the idea of networking can feel intimidating, awkward or even inauthentic. The good news is that it doesn't have to be hard work or something you dread. We've got some tips for using LinkedIn to keep in touch with your network in just minutes: Deciding who to network with Networking isn't always about meeting new people. Reconnecting  with your existing connections and taking the time to nurture those relationships ongoing is a great way to build a community of people...

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