4 Steps to do lead nurturing that helps more customers buy

Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

The post 4 Steps to do lead nurturing that helps more customers buy appeared first on B2B Lead Blog.

LinkedIn Tips for the Discreet Job Seeker

Are you stuck in a dead-end job? Not making the money you deserve? Just need a change but afraid your boss will find out if you start looking for a new job? LinkedIn to the rescue!

Obviously, you don’t want to use words like seeking, pursuing or looking in your LinkedIn profile—that’s the quickest way to the unemployment line. But sprucing up your profile, joining the right groups, and “following” companies you’d like to work for are a few of the easy steps you can take when looking for a new job “under the radar.”

Spruce up your profile

If you have used your LinkedIn account sparingly and all of a sudden there’s a flurry of activity, this might be a red flag to your boss. Therefore, if you plan to make edits to your profile, be sure that the Share with network button is toggled over to "No" to turn off the notifications to your network about the profile changes you are making.

Keywords. Use plenty of the keywords hiring managers and recruiters might use to find people with your specialties and skills (e.g., job duties, titles, industry certifications, software expertise, etc).

For help on this, download my worksheet Keywords: The Key to Being Found on LinkedIn from the free resources page of my website.

Summary. This is tricky. You need to look like a happy employee while at the same time touting your expertise and accomplishments. Keywords are definitely important. For example, “Johnson Company always puts the customer first, and my attention to detail and ability to provide excellent customer service make me a good fit at Johnson.”

Experience. Include a detailed description of your accomplishments for every job entry you include in this section. You’re trying to differentiate yourself from other job applicants, so don’t skimp here.

Headline. You only get one shot at a first impression. Make it a good one. It’s short—only 120 characters on the desktop—so you’ll need to be creative. But if you input this section using your LinkedIn mobile app, then you get 220 characters. A note of caution: Most people can use this trick, but occasionally people find that LinkedIn won't let them do this. I hope you're one of the lucky ones! Also, be sure to include your best keywords.

For additional help on this critical section of your profile, download my free worksheet The Definitive Worksheet to Optimize Your LinkedIn Profile Headline on the free resources page of my website.

Skills. LinkedIn members will give you endorsements for your skills, and you’ll want to focus on including the skills you hope to use in your new job.

Accomplishments special profile sections. Options include Publications, Certifications, Patents, Courses, Projects, Honors & Awards, Test Scores, Languages, and Organizations. These are a terrific way to impress readers of your profile and differentiate yourself from other candidates.

Education. In addition to your general educational background, include any specialized courses you’ve completed. Describe them in detail and use lots of keywords.

Recommendations. Outside corroboration of the information on your profile is extremely important. Your two most recent recommendations will be prominently displayed on your profile, so try to get at least two current, impactful recommendations. You probably don’t want to ask your boss for a recommendation, but customers, vendors, and college professors (for recent grads) are great options.

Be proactive

Once your profile is in tip-top shape, you’re ready to start actively looking for a job.

Jobs Tab. Be sure to set your career interest preferences. Also, use the job search function here to laser focus your search for job postings that fit your desired positions. You can set up to ten job search alerts. It’s like having a 24/7 virtual assistant. LinkedIn will alert you when jobs are posted that meet your criteria.

Create search alerts. With a free LinkedIn account, you can create up to three Advanced People Search alerts. Use these for your target companies—the places you’d most like to work.

Groups. Join industry groups, and check each group’s Jobs tab for job postings. If you join job-hunting groups, don’t post discussions or show the group logo on your profile. Do participate in industry groups and demonstrate your thought leadership.

Alumni. Access this by clicking the name of one of the schools you attended on your profile. Then click the blue See alumni button from that university's LinkedIn page. Use the available filters to find out if any fellow alumni work at the companies where you're interested in exploring a new opportunity. This is a great way to get the inside scoop on jobs posted and not yet posted.

“Follow” companies. Go to the company page of your target companies and “follow” them. You'll then be notified of job postings and employment changes at the company.

If you follow this advice, HR professionals and recruiters will start discovering your profile. But don’t just sit around and wait for a job offer. Be an active part of the almost 600 million member LinkedIn community, and before you know it you’ll have landed the job of your dreams.

The post LinkedIn Tips for the Discreet Job Seeker appeared first on Wayne Breitbarth.

Voice Messaging on LinkedIn: Giving You More Ways to Have Conversations

Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? To give you more ways to have conversations, we’ve now added the ability to record and send voice messages up to one minute in LinkedIn Messaging. Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections. Why use voice messaging? Easily...


Tuesday Tip: LinkedIn Profile Tips to Make You Stand Out

Whether you’re entering the workforce for the first time or just looking to spruce up your profile, there are a few things that you’ll want to make sure are up-to-date. Your profile photo, current position, location, industry you work in, and education can all help you get connected to the right people. For example, a recruiter at a company you’re interested in, a fellow alumni who recently moved to the same city as you, or a potential client.    Any burning questions about how to use certain...


Is LinkedIn Actually Hurting Your Chances for New Relationships?

Even though LinkedIn seems to have eliminated the silly default message that was sent when you invited someone to join your network, they may have made matters worse by now including no message at all in your invitation unless you choose to include a custom message.

If you send LinkedIn's basic invitation to join your network, you'll be lowering the chances of having your invitation accepted. You are trying to encourage important professionals to become part of your valuable first-degree network; so show them some respect by including a personalized message, and they'll be more likely to accept your invitation.

How do you make a five-star connection request?

LinkedIn has a 300-character limit, so it takes a little creativity, but follow these simple suggestions, and you'll be on your way to developing a powerful network of dynamic business professionals.

1.  Use the person's name in your greeting.

2.  Mention where you met him/her (in person, on the phone, online) and/or which mutual friend of yours suggested you connect (with advance permission, of course).

3.  Suggest a face-to-face or phone meeting if you want to develop a deeper relationship with the person.

4.  Offer something of value based on your review of the person's profile or your personal knowledge of the individual.

5.  Explain how you can help the person or how he/she could help you.

6.  Help the person feel good about the connection. I usually say, "I would be honored to have you join my LinkedIn network."

7.  Include a friendly closing statement. "Sincerely" is a little bit stiff in most circumstances. For instance, I might say "Go Pack Go" to a fellow Wisconsinite.

Of course, you won't be able to include all seven suggestions in every invitation, but choose the most relevant ones in each situation.

What does a five-star connection request look like?

Here are a couple examples of well-written invitations to connect:

Jim Smith, a client for over 15 years, suggested that we connect. He said you might be interested in having a chat about how I can help your company maximize its use of LinkedIn. If that’s the case, let me know. In the meantime, I'd be honored to have you join my network.

I noticed from your profile that you attended Marquette [or are a member of a group, used to work at a particular company, etc.].  I am also an MU alum.  Based on your job responsibilities, I thought you might be interested in having a chat about voluntary benefits for your employees. If that’s the case, let me know. In the meantime, I would be honored to have you join my network.

Don't let LinkedIn hurt your chances for building new relationships. Avoid their basic invitation. Instead, follow the simple suggestions outlined above, and more people will say "yes" to your invitations.

The post Is LinkedIn Actually Hurting Your Chances for New Relationships? appeared first on Wayne Breitbarth.

Bring Your Conversations to Life with New Updates in LinkedIn Messaging

We know you use LinkedIn Messaging to have a variety of professional conversations, whether it’s chatting with a teammate about work, discussing a job opportunity with a recruiter, asking a mutual connection for career advice, or sharing ideas with someone in your industry. These conversations can take a number of formats -- some more formal, others more chat-like in real-time, or in a group. To help make it easier for you to communicate the way you want, when you want, we’ve made some updates...


New Features to Get More From Posting: Video Captions, Share Articles Quotes, and See Translations

Sharing ideas, asking for advice, or showing what you do for work are just a few ways our members start conversations on LinkedIn every day. Having these types of conversations with your professional community is one of the best ways to give and get help, make new connections, and strengthen existing ones. We want to make this as easy as possible to help you reach other professionals who have similar interests. Here’s a look at some of the latest features and improvements: Add video captions to...


Tuesday Tip: Know Your Commute Before You Even Apply for the Job

Commuting can be a pain, so much so that 85% of professionals told us they would take a pay cut for a shorter commute. What if you see your potential commute before you even applied for a job? With our new Your Commute on LinkedIn Jobs, you can calculate your commute - as well as see an estimated salary range, understand how your skills match up, and ask for a referral - without ever leaving the job listing on LinkedIn. Watch the video for more tips on how to find your perfect job. Have...


How to Improve Your Chances of Getting a Response on LinkedIn

LinkedIn is always the best research tool to find the right people, but it may not always be the best tool for communicating with them.

I confidently share this statement with most of my audiences, and here's why.

Most people have a LinkedIn profile by now, and we can find those pretty easily. But based on user statistics that LinkedIn used to share often (but haven't shared since their purchase by Microsoft) and also reports from others who track actual usage of social media sites, the majority of people who have profiles don't access the site monthly—yes, that's right, not even monthly.

Thus, you need to think about your options (on and off of LinkedIn) for taking the next step and communicating with someone in your target audience who has a LinkedIn profile. You'll need to decide which option is most appropriate for your situation and whether the person's profile tips you off to whether that person is on LinkedIn consistently (profile photo, number of connections, complete profile, posting information, etc.) or may not even remember his/her password.

LinkedIn communication options

Send a direct message. This option is available to you if you're already connected or if you're in a group with the person you want to contact. LinkedIn lets you send an unlimited number of direct messages to your current connections and 15 direct messages per month to fellow group members.

(Note: LinkedIn users can change their settings so no one can direct message them in the group, but it is not the default, so you can usually do this.)

To message a connection, just go to the person's profile and click the Message button.

To message a person within a group, click the Groups icon in your Work tab in the top toolbar, and then click My Groups and pick the group to which you both belong. Click # members, and enter the person’s name in the Find a member... box. When the person’s entry comes up, click the Message icon to the right of his/her name and type in your message.

Send an InMail. InMails are direct messages to people you're not connected to. This option is only available to premium LinkedIn members. When you're on the person's profile, simply click the More button (2nd degree) or the three dot icon (3rd degree), and then select InMail from the drop-down choices.

As a premium member, you get a specific number of InMails each month as part of your premium membership. You can purchase additional InMails at $10 each.

If someone responds to your InMail within 90 days, you get a credit from LinkedIn for another InMail. In other words, LinkedIn gives you credit for sending InMails to people who are more apt to respond. This helps control spamming.

LinkedIn power user tip: If you want to message someone who isn't one of your first-level connections, join one of the person's groups, and go through the steps outlined above. This will save you $10 or one of your allotted InMails.

Get introduced through a connection. This step not only enables you to have your first-level connection introduce you to your target but also gives your connection the opportunity to write something nice about you, your services, or the products you offer.

Although LinkedIn's official Introduction feature was eliminated several years ago, you can still forward to one of your first-level connections the profile of a person you're interested in getting introduced to. Simply go to your target's profile, click the More... icon, and select Share Profile. Then put your connection's name in the Type a name or multiple names... box and enter the details of your request in the message box, which now has been populated with a link to your target's profile.

Include your message in an invitation to connect. If the person is someone you want in your network, this is probably the best option, because if the person accepts your connection request, you can direct message him/her forever, assuming (s)he doesn't disconnect from you.

Because it's advantageous to customize your invitation, go to the person's profile. For 2nd degree LinkedIn members, click the big blue Connect button. For 3rd degree members, click the three dot button and choose Connect from the drop-down menu. If you don't see either of these options, the person may have changed his/her setting and will not accept invitations. Once you click Connect, select the Add a note button and craft your best 300 character invitation to that person.

Non-LinkedIn communication options

Call the company and ask for the person. Duh! Believe it or not, this still works with some people, especially with people who grew up using the phone as a phone 😉

Send an email. Some people provide their email address on their profile or you can use any one of the many internet tools for tracking down emails—or now that you know where the person works, check out the email format the company follows and take a guess at the person's email address.

Send the person something by snail mail. Since the dawn of email, most of us receive less physical mail. Personally, this causes me to open most of the snail mail I receive. An envelope with a handwritten address is even more likely to be opened.

Stop at the person's place of business and drop off some goodies. This will surely surprise the person. When I worked at M&M Office Interiors, we would drop off a bag of plain or peanut M&M’s.

LinkedIn is a great tool for researching and finding people and also communicating with them, but sometimes the best communication method might be one of the traditional methods.

Good luck engaging with the important people you find on LinkedIn!


The post How to Improve Your Chances of Getting a Response on LinkedIn appeared first on Wayne Breitbarth.

Despite a Dip, June Hiring Remains Strong: LinkedIn Workforce Report July 2018

Nationally, across all industries, gross hiring in the U.S. was 10.5% higher than in June 2017. Seasonally-adjusted national hiring was down 7.9% in June from May 2018, but was still very robust by the standards of the current economic expansion. The industries with the biggest year-over-year hiring increases in June were aerospace, automotive, and transportation (15.6% higher); architecture and engineering (12.5% higher); and manufacturing and industrial (10.9% higher).