Success Doesn’t Just Mean Having a Corner Office

Success – a word that can mean many different things to different people, especially when it comes to work. The challenge we face is that even today people are held back by the restraints of tradition, defining success by stereotypical notions of promotions, seniority and the corner office. The truth is, just like the constantly changing nature of work, our perceptions of professional success need to evolve too. In fact, according to a YouGov survey we did last year, over a quarter of British...

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Introducing LinkedIn Kudos: Say Thanks and Show Your Appreciation

Did you know that seven out of 10 employees who receive appreciation for their work say they’re happy with their jobs? While it may not be a big surprise that people who are recognized for a job well done are more satisfied at work, but being appreciated also leads to higher creativity and productivity. Saying thank you and recognizing others is also something we see  happening frequently on LinkedIn, so we wanted to make it even easier for you to give a shout-out to those that make a...

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Welcoming Military Spouses to LinkedIn’s Military and Veterans Program

Faced with frequent moves and deployments, military spouses have a unique challenge when it comes to growing their careers - in fact, they are four times more likely to be unemployed than their civilian counterparts. In order to help set them up for success, re-skilling and re-training are key as well as identifying remote and flexible work options. To help solve this pressing challenge, LinkedIn is expanding our military and veterans program to include military spouses through a new...

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Introducing Your Commute on LinkedIn Jobs: Explore Travel Time When Looking for Your Next Job

We know commuting is a pain point for many job-seekers, in fact 85% of U.S. professionals say they would take a pay cut for a shorter commute. Today, we’re introducing a feature, “Your Commute”, that can help you understand your potential commute time, whether you’re walking, driving or taking public transportation, before you even apply for the role. There are a lot of factors that go into understanding if a job is the right fit for you, and taking the time to research can often be a roadblock...

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Hiring Trends up From This Time Last Year: LinkedIn Workforce Report June 2018

The oil industry turns up the heat on hiring – Nationally, across all industries, gross hiring in the U.S. was 4.5% higher than in May 2017. Seasonally-adjusted national hiring was up 5.3% in May from April 2018. Hiring in the oil and energy industry, on the upswing since its recent trough in mid-2016, rose by 5.2% over the past year. With oil prices at their highest since December 2014, a comparison of oil prices and industry hiring shows tight correlation: when oil prices dipped between...

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So You Viewed My LinkedIn Profile…Now What?

After someone looks at your LinkedIn profile, you'd probably like them to call you, email you, or send you a LinkedIn connection request, right?

But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

"A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text...meant to prompt a user to click it and continue down a conversion funnel."

Hubspot, one of the world's leaders in designing websites that concentrate on lead generation and inbound marketing, says:

"Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows..."
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What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:
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  • Download an informational document
  • Watch a video or listen to a podcast
  • Download your resume
  • Go to your website
  • Read your blog
  • Read a product review
  • Request a quote
  • Pick up the phone and call you
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How can you incorporate calls to action in your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you'll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:
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  • Headline
  • Summary
  • Job Experience
  • Contact Info
  • Status Updates
  • Projects
  • Publications
  • Long-form published posts

Here are examples of CTAs I've included in the Summary section of my profile using the LinkedIn add media feature. If they click on these two videos, they'll get some free information and also see what a great resource I can be to help them with LinkedIn—which hopefully prompts them to contact me.

Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me.

Other great places to include CTAs on your profile include the websites listing in your Contact Info section as well as the Publications and Projects sections in your Accomplishments section. To see examples of these, check out my full LinkedIn profile.

Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.
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SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $175 LinkedIn consultation. Act now because the price goes up July 1, 2018.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post So You Viewed My LinkedIn Profile…Now What? appeared first on Wayne Breitbarth.

Using Stickers and Text to Stand Out on LinkedIn Video

Whether sharing a new idea, celebrating a team milestone or asking a question, LinkedIn members are finding interesting ways to share their work lives with video. Since rolling out new stickers and text styles for video, we’ve been continually impressed by the creative ways that members are using video to connect with their communities and share their work. We wanted to share some of examples to help inspire and get you started. Show your work A professional in the environmental industry...

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How Do You Know What to Put on Your LinkedIn Profile?

Should I put [fill in the blank] on my LinkedIn profile?

I'm asked this question several times each week. I always answer I don't know, which usually comes as a surprise to them and probably to you as well. After all, I'm the expert!

What I really mean is I can't answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you're unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions:

Would putting this on my profile:
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  • help people find me?
  • improve their perception of me and my brand?
  • help them understand what I do and how I can help them?

If your answer to any of these questions is "Yes," then I suggest you put it on your profile.

Let's look at the three questions more closely.
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Help people find me

Trust me on this one. Connections are the gas in the tank on LinkedIn, especially if the connections are strategic (for example, customers, potential customers, influencers of Gas Pricesyour customers, people at organizations where you want to work, etc.). You want people to find and connect with you.

For example, on my profile, I list my first job out of college, Arthur Andersen & Co. This entry helps people from the "good old days" find me—and they just might need some LinkedIn training or consulting at their company.
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Improve their perception of me and my brand

People are using LinkedIn to size you up. Entries that display your expertise, emphasize your integrity, and show your creativity will cause people to like and trust you. Hopefully this leads to more connections and more business.

The Arthur Andersen entry also applies here, because most experienced business people around my part of the country recognize that if AA&Co. hired you right out of college, you are probably a really smart person.

So, even though I didn't have a 3.9+ GPA, like most students they hired, people assume I'm in that group, and it gives me positive branding kudos. (FYI, I had a 3.4, but I could interview with the best of them!)
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Help them understand what I do and how I can help them

After all, if your profile doesn't get this done, why are you on LinkedIn anyway?

Professionally, I do speaking and consulting. Here's one of the ways I promote my speaking business:

I am consistently asked to speak at Executive Agenda (EA), YPO, Vistage and TEC meetings as well as CEO Roundtables and Renaissance Forums (REF), where my 35+ years of experience as a business owner and manager enables me to help my peers understand how social media can benefit their companies.

Personally, I am involved with some awesome nonprofit groups. Including them in my LinkedIn profile helps me spread the word about the great things they're doing. By including links to their websites, I am encouraging others to get involved, too.

You can look at my profile to see several examples of this, both in the Experience section and the Volunteer Experience section.

I hope you're now equipped and motivated to beef up your LinkedIn profile.

If you want me to perform a detailed critique of your profile and help you develop strategies to skyrocket your business and career, then take advantage of my special $175 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post How Do You Know What to Put on Your LinkedIn Profile? appeared first on Wayne Breitbarth.

What Does Your Social Proof Look Like on LinkedIn?

I'm pretty sure that sometime in the last week or so you checked the ratings of a specific product and/or researched what others said about something you wanted to purchase. What others are saying is called social proof.

Whether it's a hamburger, a computer, or even a new accountant, we are all looking for information (including social proof) to help us make our decisions.

Here's how Hubspot defines social proof:

Social proof, also referred to as "informational social influence," is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it's the mentality that, if other people are doing it, and I trust those people, that's validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors' and prospects' actions.  - Hubspot blog 4/17/12


How's Your Social Proof

Is your social proof helping or hurting you or is it simply absent on most of your online addresses (website, Facebook, LinkedIn, etc.)? Do you have a 4.7/5.0 rating like your favorite restaurant on Yelp or Trip Advisor?

Even though it might not be quite as easy for you as an individual to accumulate a rating, there are specific things you can do to improve your social proof on LinkedIn.

I'm not just referring to the obvious LinkedIn sections—Recommendations and Skills and the Endorsements that attach to them. These are very important places to show social proof, but there are some other great ways to share positive ratings and reviews about you and your company.


Easy Ways to Share Your Social Proof

These LinkedIn profile sections and activities can help you highlight and share your social proof:

Add Media. There are lots of ways to use this add-on to your Summary, Job Experience or Educational sections. You can share video testimonials, traditional written customer recommendations, case studies, and success stories.

Projects. This is a good spot to include case studies or success stories, and you can link to web pages that include more details. You can also identify other LinkedIn members who were involved in a project and include a link to their LinkedIn profiles.

Individual or company status updates. Periodically share links in your status updates to case studies, success stories, and articles that highlight your capabilities.

Published Post. You can display a long-form article, including an embedded video. This is perfect for highlighting customer testimonials and case studies. These will permanently show up near the top of your profile.

Honors & Awards. If you've got them, flaunt them.

Current Job Experience section. Extract a short quote from a recommendation and highlight awards you've received.

Publications. Link to articles on your website or other sources that display your experience or awards and honors.

Certifications. These are great social proof because others (certifying organizations) are saying you met a certain level of proficiency.

So why not get busy and take advantage of these opportunities. It just may get you to that 4.7/5.0 score—or, better yet, how about a phone call or email from that sought-after prospect.

If you want me to check out the social proof on your profile as part of my full profile critique and also help you develop strategies to skyrocket your business and career, then take advantage of my special one-hour $175 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited.

The post What Does Your Social Proof Look Like on LinkedIn? appeared first on Wayne Breitbarth.

Introducing How You Match on LinkedIn Jobs

Knowing whether or not you’re a good fit for a role is one of the most challenging parts of the job hunt. Being able to understand exactly how your skills and experience match with what a potential employer is looking for can feel like solving a riddle with no clear answer. Today, we’re announcing a feature to help ease that process - How You Match. Now, when you view a job on LinkedIn, look toward the right-hand side of the page to find How You Match. You’ll find a checklist of how factors,...

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