I Hope You’re Not Making This BIG LinkedIn Mistake

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses them to search for someone like you.

Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward.

The options are limited but very important

LinkedIn allows you to choose only one industry and one location. Since many of us wear more than one hat and do business nationally or even globally, this can be quite challenging.

(Note: Currently the industry you select is not displayed on your profile, but it's still important because it's one of the most used search filters.)

Secondly, they're not only extremely important when people search on LinkedIn but on Google and other search engines as well.

Industry and Location are two of the filter options when you use the LinkedIn advanced people searching function. They are frequently used by people who are looking for your products, services, expertise, and—especially if you're looking for a job—YOU.

How to choose the best location and industry

Start by putting yourself in the shoes of people who are searching for you or someone like you. What location and industry might they put in the advanced search boxes? Here are some strategies to help you get started:

  • If you're a job seeker and thinking about relocating or working in a new industry, use the new location and industry.
  • If you're a sales professional who sells your products and services in a certain part of the country or world or to a specific industry, consider using that location and industry. In other words, think about your customers' industries and locations. This may take priority over your personal industry and location.
  • If you're not seeking a new job and aren't directly selling anything, select the broadest but still correct location (e.g., select Greater Milwaukee Area instead of Thiensville, Wisconsin).
  • If you have multiple industry and location choices that are equally good, consider changing them out from time to time to your alternative choices.
  • Consider mentioning multiple cities, regions or industries in other profile sections to improve your search ranking and your chances of being found. The sections that work well for this would be your Summary, Job Experiences, Job Locations, Interests, and maybe even your Headline if it's important enough.
  • Share your thought process for your location and industry choices with others at your company, industry associations, networking groups, etc. and get their feedback. There probably isn't only one correct answer, so getting opinions of other knowledgeable people who know your situation is a no-brainer.

How to enter or adjust your location and industry

Follow these simple steps, and you'll greatly improve your chances of being found by your target audience.

Go to your profile by clicking the Me icon in your top toolbar.

Click the pencil to the right of your profile photo.

Select your country from the drop-down menu.

Type in your postal code.

Select either a region or city that is provided from the Locations within this area box.

Select your desired industry from the drop-down menu.

Click Save.

Don't make the mistake your competitors are probably making—not taking the time to carefully choose their industry and location or, worse yet, letting LinkedIn make the location choice for them.

Granted, because of LinkedIn's limitations, there's probably no perfect answer. But making a conscious, thoughtful decision about what location and industry to choose is sure to give you a leg up on your competitors.


For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $175 (50% off my regular fee). 

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post I Hope You’re Not Making This BIG LinkedIn Mistake appeared first on Wayne Breitbarth.

The Most Popular Jobs and Companies for College Graduates

As we approach the halfway point of the school year, many students are starting to think about graduation. But, like all soon-to-be grads it’s often a struggle to figure out the best way to begin your job search. To help you prepare to enter the workforce, we’ve compiled our second annual list of the most popular companies and jobs for grads. This year, Amazon has taken the top spot on the list of most popular companies, having hired twice as many 2017 graduates as any other company on this...


Get Your Free Gift From LinkedIn Now!

LinkedIn has given all of its users a very special but hard to find gift, and most people are not taking advantage of it.

So, what is this special gift?

It is an additional 100 characters in what I consider to be the most important section of your profile—your headline. Historically this section has been limited to just 120 characters (including spaces), and now you can enter 220 characters—but only if you use the LinkedIn mobile app to enter your headline.

That is 83 percent more space to clearly tell your audience what you do and add more keywords to improve your LinkedIn search ranking.

Personally, this allowed me to feature in my headline an additional LinkedIn service I provide, "1 on 1 LinkedIn Strategy & Profile Consultations." Ka-Ching!

How to get this special gift

Download the LinkedIn app for your iOS or Android device. Get more info here.

Open the LinkedIn app, click on your photo in the top left-hand corner of your home page; then click the pencil to the right of your photo on your profile page.

Add to your existing headline or enter a new one (up to 220 characters, including spaces).

Click Save, and your new, expanded headline will then be visible to LinkedIn users not only when they're using the LinkedIn app but on the desktop as well.

If you need additional help with your headline (including several great examples of well-written LinkedIn headlines), download my FREE Definitive Worksheet to Optimize Your LinkedIn Profile Headline here:


Download (PDF, 669KB)



The post Get Your Free Gift From LinkedIn Now! appeared first on Wayne Breitbarth.

LinkedIn Data Reveals the Most Promising Jobs and In-Demand Skills of 2018

As we enter 2018 it’s become clear that the jobs landscape in the United States is changing. How people are thinking about their careers and how they define success is changing. The rise of technology across every industry has created a flurry of new jobs and associated skills (and these aren’t necessarily all tech roles). While we all may take a different approach to reach our own definition of success, we’ve compiled a list of the most promising jobs and in-demand skills, plus a few stand-out...


Tuesday Tip: Stand Out by Flexing Your Skills on Your LinkedIn Profile

For as many different jobs and definitions of success that exist, there are just as many skills that it takes to get there. Listing five or more skills on your LinkedIn Profile can lead to up to 17 times more views. This means the next time someone is searching for your particular skill set in graphic design or event planning, for example, you have a better shot of showing up in their results. Showcasing your skills can be the start of new conversations and opportunities. Keeping your network...


What Success Means to You: The Corner Office Is out and the Side Hustle Is In

Professionals spend an average of 90,000 hours working over the course of a lifetime.[1] That’s half of the waking hours in your working adult life.[2] So with over half a billion professionals on LinkedIn, we have taken a closer look at what success means to you. What are you in it for? Why do you get up and go to work every day? Today we are unveiling the results of a new study about how professionals think about success: how they feel about it, define it, talk about it, and pursue it. You...


Whatever Inspires and Drives You, We’re In It Together

Why do you commute several hours every day, take that extra class in the evening, pick up a side hustle, and go out of the way to help an old colleague? Something drives you.  Every one of us has our own motivations, our own inspiration and our own distinct notion of what constitutes success. In other words, we’re all in it for very different reasons. And we’re all at different points on our journey. Some of us feel on the right track, for others, success feels very far away. A few months ago,...


Please Take the Time to Do This Important LinkedIn Function

Are you taking enough time to evaluate and respond to your inbound requests to connect on LinkedIn?

I'm guessing probably not.

During the fifty or so one-on-one LinkedIn consultations I've done over the past few months, I learned that most people have a just-get-it-done attitude when it comes to responding to invitations to connect. Well, personal experience has taught me that a thoughtful, personal response will many times open the elusive door to opportunity, and here are some simple ways you can capitalize on these invitations.

Attitude is everything

Most people who invite you to join their network are hoping to build on a relationship you already have or start a new relationship that will be mutually beneficial.

Granted—there will be spammers or people who do not have your best interests in mind. That's one of social media's unavoidable challenges. But simply click Ignore and get rid of them as fast as you can.

Now, some people won't take the time to explain why they want to connect with you—and others won't even know how to send a personalized note. But if you start with the premise that these people could be referrals from your longtime clients and not simply people who just want to sell you something, it will be easier to spend a few extra minutes considering whether they'll be a good addition to your network.

How to uncover potential opportunities

Rather than addressing your inbound invitations while you're standing in the grocery checkout line, set aside some time to devote to this task. Then open the entire list by clicking Network in your top toolbar and choosing Manage all. Then evaluate each invitation as follows:

If you know the person well and interact with them often, click the Accept button and, at a minimum, send a message back to thank them for initiating the invitation and express your desire to help each other in the future.

If the person or the company they represent sounds somewhat familiar to you, go directly to their profile and see what information you can gather.

  • How do they describe themselves in their Headline and Summary?
  • How many connections do they have and how complete is their profile?
  • How many and who are your mutual connections?
  • What responsibility do they have in their current job and where did they work in the past?
  • What are they sharing and writing? (View their Articles and Activity)
  • Where and when did they go to school?
  • What accomplishments do they display?

This information should help clarify whether they would be a good addition to your network.

If you choose to accept them, I challenge you to send a follow-up thank-you message. This simple, kind gesture will be the first step toward growing this relationship into one that will produce results.

It can also be advantageous to offer something of value in your note, like a helpful resource or an invitation to an upcoming event. You can either attach the information or provide a link to it.

Another simple way to add immediate value to this relationship is to introduce them to people in your network who could help them in some way—and hopefully the introduction will be beneficial for both parties.

If you'd like to take it a step further, suggest a follow-up phone call or meeting. I use Calendly, a calendar sharing tool that makes it easy to book an appointment with me.

If neither the person nor the company they represent is familiar to you, don't hastily click Ignore but instead follow the same vetting steps mentioned above. You may just find some gold in them thar hills.

They took the time to send you an invitation and undoubtedly have a reason for wanting you to join their network. If you'd like to uncover the reason, you can send them a message before accepting the invitation by clicking Message below their entry on the Manage Invitations page.

Spend the extra time, and soon those relationships will bring new opportunities you would have missed if you had hurried through your inbound invitations.


For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $175 (50% off my regular fee). 

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Please Take the Time to Do This Important LinkedIn Function appeared first on Wayne Breitbarth.

Hiring Still Strong: LinkedIn Workforce Report January 2018

Hiring still strong, up 24.2% YoY in December. The industries with the biggest YoY hiring increases in December were financial services and insurance (up 23.1%); aerospace, automotive, and transportation (up 22.2%), and architecture and engineering (up 21.1%).


Tuesday Tip: Reconnecting in the New Year

We all have a running list of people we’ve been meaning to follow up with or have been hoping to reach out to. The New Year is a great time to rekindle some of those conversations. Whether you’re looking to just catch up, discuss new opportunities, or share professional learnings, here are some tips to help you get started: Join conversations right from your feed: A simple way to reconnect is by commenting on updates from people in your network. See an interesting conversation? Add a comment...