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5 Questions To Ask After Your Social Media “Expert” Has Started |
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We’d all like to think our social media consultants — any of our consultants, actually — know what they’re doing, and have our organization’s best interests at heart. But there are times that, despite all the good they promised, things don’t go the way we had hoped or were led to believe.
Too often, organizations don’t realize they were sold a bill of goods until after the campaign has ended, and they try to figure out what the ROI on the entire project was. That’s when they have the horrible realization they just spent thousands of dollars on a project and got almost nothing for it in return.
Measuring ROI is important, even in the middle of the campaign. But about a month after your campaign has kicked off, start asking these questions:
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Four Ways Government Agencies Should Use Social Media |
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While I’m a frequent speaker about whether government agencies should use social media for crisis communication (they should), I was recently asked whether agencies should use it for non-crisis communication.
Of course they should.
Having worked in public affairs (that’s government talk for “public relations”), I have seen the frustration many agencies experience in trying to get their messages out to the mainstream media, or media representing their particular niche.
The Indiana Board of Animal Health and the Indiana Department of Agriculture have great relationships with the different farm newspapers and radio stations in the state. The Indiana Arts Commission has a tie-in with many of the arts media in the state. And the Indiana Office of Tourism Development’s Visit Indiana initiative works closely with the travel media in the region. (Full disclosure: I am a blogger for Visit Indiana.)
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Six Secrets to Automating Your Social Media Communication |
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How can you make your social media communication easier? Are there any tips or tricks to use to reduce some of the heavy lifting you have to do just to get your messages out to the public?
Since I do social media communication, for myself and for clients, I use several shortcuts to automate a lot of what I do. Rather than posting a blog, and then posting the headline and URL to Twitter, then over at Facebook, and again at LinkedIn, I try to do it in one step. Or rather than uploading photos and videos to Flickr, Picasa, and YouTube, and then uploading them to a blog post to share them, I’m able to do it all at once.
I wrote this for Martin Earley, who is the new Inn-Bedded Resorter at The Balsams Grand Resort Hotel in Dixville Notch, New Hampshire. I was one of five finalists, and got to meet Martin during our stay there. I think he was a great choice, and I know he’ll have a good time. But he also has to report what he’s doing via social media, which can be difficult if you’re trying to post content to both your site and a work site, so I offered him some tips to make his work easier. As I started writing them out, I decided it would be just as easy to put it into a blog post.
Here are a few of the tricks and tools I use to make my life a whole lot easier:
Read Full Article on Professional Blog Service
About the Author: Erik Deckers
Erik is the VP of Operations & Creative Services for Pro Blog Service. He has been blogging since 1998, and has been a published writer for more than 22 years. He has written humor newspaper columns, business articles, radio and stage plays, and is currently working on a novel. He helped write Twitter Marketing for Dummies, and is writing two other books on social media and networking. Erik frequently speaks on blogging and social media.
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Ibuprofen Increases Risk of Cardiovascular Death |
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How much harm can popping a couple Advils do? According to a new study out of Denmark, more than you would imagine.
A group of very common over the counter pain medications known as NSAIDs (Nonsteriodal Anitinflammatory Drugs) have been shown to increase the risk of death due to stroke. Typically we assume that anyone who has an adverse reaction to medications like Advil has been taking them for an extended period of time, but the researchers in this study found that many of the people who died had only been taking the drugs for a two week period. The doses that were measured in the Danish study were similar to what someone would take for treating chronic pain, about three tablets per day. “We found that most NSAIDs are associated with increased cardiovascular mortality and morbidity,” says researcher Emil Loldrup Fosbol, MD, of Gentofte University Hospital in Hellerup, Denmark.
My take…
Couple days ago I had a person call the office because he had questions about his back pain. He told me that he spoke with his MD who told him that he could take 10 tablets of ibuprofen a day, without any limitation to the duration. I also spoke with a friend who was told by an orthopedist to “take them (NSAIDs) like candy.”
Read Full Article on Compass Chiropractic |
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First Ever Linking Indina Virtual Link Up |
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We're starting something new! How about meeting some of your LinkedIn contacts? Even better, how about meeting them without leaving your desk? Here's how it works: call in to our Virtual Link Up event at 11:45 on Thursday, April 30 and start making real world contacts from your LinkedIn Friends.
The format for the call is a brief introduction from Linking Indiana founder Mike Seidle, a brief presentation from a Linking Indiana member, and one hour of networking where you will get to introduce yourself to ten Linking Indiana members. Since this is all phone and internet based,you can make the call from home, the office, or for that matter anywhere your cell phone works.
Cost: $Free
Sign up: Click Here
If you would like to sign up to make a 10 minute educational presentation on a future Link Up call,
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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