Trust is a crucial component in your business, career and life. Trust is critical to your ability to succeed. You can certainly have success without it, but it will be limited. Sooner or later you’ll have to depend upon and trust others.
- EASTeam via Flickr
Trust is tough to earn, difficult to maintain and very easily lost. You can't buy it or sell it. Trust is Priceless.
Regardless of current market conditions; and things aren't always as they appear...often the least expensive isn’t necessarily the best option. Though that's what many would want you to believe...hmmm, wonder why?
Consider the Heisman Trophy Award winner, awarded annually to the most outstanding college football player or the Super Bowl MVP ala Peyton Manning. These people are always more expensive, yet people stand in line to sign them and write that GINORMOUS check!?!?
Please don’t misunderstand; I recognize that it’s difficult to be the least expensive product or service option. In fact, it’s downright hard to do! Trying to be all things to all people is not only frustrating, the pay sucks!
Dependent upon your goals, objectives and initiatives for 2010, we may be able to help...but we rarely, if ever, do discounts. Our preference is to keep our pricing the same and allot the appropriate amount of time, energy and resources to the project.
If you want a real world example, just take a look at Kmart. Think about it, if Wal Mart is low prices and Target is atmosphere, someones not getting a seat when the music stops...that would be Kmart!
Recognize that pricing is not, and should not be (at least in this instance) the primary motivation or criteria by which you base your decision. It's about performance. It's about an expedited process. It's about a comprehensive exposure to any/all potential players available in the market. It's about a track record of success. And yes, at the end of the day, it's still all about trust.
