How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Don't confuse storytelling with marketing.

Why This Entrepreneur Knew He Was Meant to Start His Own Business

Robert Mondavi, Jr., co-founder of Michael Mondavi Estate, also offers his definition of an entrepreneur.

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

Customers buy your product because of the story behind it.

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos but they will stop what they are doing to hear a good story.

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos but they will stop what they are doing to hear a good story.

How to Become a Content Strategist and Master Storyteller

If you want to be a strategist, or just want to create a strategy for your business, watch how Jordan Scheltgen creates honest, compelling stories on a consistent basis.

CX storytelling: Eight criteria for profiling your audience

A fundamental element of good storytelling is knowing your audience. Too often we plan a presentation primarily based on what we want to say without really considering the perspective of the audience. Who are they? Are they familiar with the topic? Do they even want to be there? These are just a few criteria that

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CX Storytelling – Bring the Right Attitude to Your Next Presentation

Just picture your audience in their underwear. This is common advice given to someone who is nervous about public speaking. Taking it a step further, it is said that Winston Churchill overcame his fear of speaking by picturing his audience naked. It may have worked for him, but I think it’s way too creepy. CX

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Are You a CX Storyteller?

Is storytelling listed in your job description? Probably not. But maybe it should be. I have become more and more convinced that the best way to capture attention, be persuasive and encourage action is through storytelling. Storytelling makes an emotional connection that helps us better understand a situation or problem. CX professionals can use storytelling

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How to Use Storytelling to Sell Your Brand and Vision

People remember how you make them feel, not the information you give them