Win More Business by Copying Nike’s Storytelling Playbook

Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement.

How Do You Get People to Believe in Your Business? Tell a Good Story.

A lot of people have good ideas -- but it's often those with the best stories who are able to set themselves apart.

TED Talk’s Head of Conferences Reveals the Secret to Giving a Better Presentation, Every Time

Cultivate your own storytelling technique to create an engrossing talk for any audience.

How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

Don't confuse storytelling with marketing.

Why This Entrepreneur Knew He Was Meant to Start His Own Business

Robert Mondavi, Jr., co-founder of Michael Mondavi Estate, also offers his definition of an entrepreneur.

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

Customers buy your product because of the story behind it.

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos but they will stop what they are doing to hear a good story.

Why the Best Storytellers Achieve the Most Brand Awareness

People aren't interested in logos but they will stop what they are doing to hear a good story.

How to Become a Content Strategist and Master Storyteller

If you want to be a strategist, or just want to create a strategy for your business, watch how Jordan Scheltgen creates honest, compelling stories on a consistent basis.

CX storytelling: Eight criteria for profiling your audience

A fundamental element of good storytelling is knowing your audience. Too often we plan a presentation primarily based on what we want to say without really considering the perspective of the audience. Who are they? Are they familiar with the topic? Do they even want to be there? These are just a few criteria that

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