CX storytelling: Eight criteria for profiling your audience

A fundamental element of good storytelling is knowing your audience. Too often we plan a presentation primarily based on what we want to say without really considering the perspective of the audience. Who are they? Are they familiar with the topic? Do they even want to be there? These are just a few criteria that

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Are You a CX Storyteller?

Is storytelling listed in your job description? Probably not. But maybe it should be. I have become more and more convinced that the best way to capture attention, be persuasive and encourage action is through storytelling. Storytelling makes an emotional connection that helps us better understand a situation or problem. CX professionals can use storytelling

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