4 Things I Learned From Pivoting My Entire Business Toward Marketing ICOs

An Entrepreneur contributor talks about risk and reward, which don't always come as a pair.

Is Pivoting a Last-Ditch Effort or a Sound Business Strategy?

Pivots, it turns out, are fairly common. One VC cited 17 pivots among the 26 companies he's invested in.

5 Big Brands That Had Massively Successful Pivots

YouTube, Slack, Yelp, Shopify and Groupon weren't always the giant successes they are today.

How to Get Your Team Onboard When Accomplishing Your Mission Means Setting a New Course

When your company needs to pivot to keep up with the changing world, getting your team to embrace and enact your new focus is crucial.

The Founder Behind Furniture-Maker Poppin Explains Why The Company Needed to Transform Itself

After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.

When This Ticket Scalper Couldn’t Find Work, He Made His Own Ticket Business

Need a ticket printed? Now he's your man.

Ice Cream Company Dippin’ Dots Will Use Its Freezing Tech for Cryogenics

The company best known for its 'beaded' ice cream will sell its equipment to other industries.

Pivot or Die: How One Travel Company Finally Hit Its Stride

When Tripping.com's customer base wasn't interested in buying what it planned to sell, the company had to find a new model -- and let go of the past.

This Wellness Company Finally Found Success After Pivoting 4 Times in 7 Years

Listening to customer and not taking no for an answer were two keys to Restin's success.

Know When — and What — to Give Up in Order to Move Forward

Giving up is often looked down upon but can be your key to success.