3 Easy Website-Personalization Tricks That Will Boost Your Conversion Rates

A U.K. watch dealer raised its conversion rates by 350 percent. Its secret? Personalization, which is not as complicated as you may think.

3 Takeaways from Adidas’s Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?

Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.

Infographic: We expect a personalized experience

The initial title for this post was “Customers expect a personalized experience,” but doesn’t that sound like ‘us versus them’? It sounds like customers want this, but I don’t. The reality is, we all want to be treated like an individual. We want the companies we do business with to value us as a person,

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What customer expectation will have the greatest impact on your company?

One of the primary objectives of this research was to answer this question: What customer expectation will have the greatest impact in 2020? Through in-depth interviews and a quantitative survey, we asked over 400 business professionals, primarily customer experience leaders, to rank each of the following customer expectations in terms of their anticipated impact on...

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2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.