Infographic: We expect a personalized experience

The initial title for this post was “Customers expect a personalized experience,” but doesn’t that sound like ‘us versus them’? It sounds like customers want this, but I don’t. The reality is, we all want to be treated like an individual. We want the companies we do business with to value us as a person,

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What customer expectation will have the greatest impact on your company?

One of the primary objectives of this research was to answer this question: What customer expectation will have the greatest impact in 2020? Through in-depth interviews and a quantitative survey, we asked over 400 business professionals, primarily customer experience leaders, to rank each of the following customer expectations in terms of their anticipated impact on...

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2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.