5 Questions to Ask Before Picking Your Packaging

Cannabis packaging comes with its own unique set of challenges and regulations. Make sure you know the facts before getting overly creative.

My Book and Baby Are Due the Same Day! Follow Along on My Journey. Next up: Trust Your Gut

Jessica Abo shares the different elements she's working on at once to prepare for her next deadline and marketing strategy.

Hungry for New Leads? You Probably Aren’t Putting Out Enough Hooks.

Branch out and go as diverse as possible with your marketing efforts.

6 Secrets to Getting Media Coverage for Your Cannabis Brand

The media can't get enough of legal cannabis stories. Here's what they're looking for.

How to Use This Highly Effective Apple Marketing Technique for Your Business

It's one that doesn't require a big budget.

Account-Based Marketing and Inside Sales Are a Match Made in Heaven

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up.

When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach.

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers.

7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers

Increase the number of people who opt-in to your email list by using these strategies to make your forms more effective.