How Your Company’s Logo Influences Purchase Decisions

Square? Circular? Geometric? Organic? These elements actually communicate different things. Be sure you know what those are.

4 Logo-Design Options to Boost Your Startup’s or Small Business’s Marketing Campaign

You may not have an artistic bone in your body, but rest easy: There are experts, freelancers and low-cost online tools to help.

How to Create a Great Logo for Your Small Business

The first step to an awesome logo is an idea.

The Story Behind Brooklyn Brewery’s Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'

Why We Hate Logo Redesigns

Change is never easy.