Is Your LinkedIn Profile Helping Your Competitors?

One of the highlights of my work week is helping people improve their LinkedIn profile and formulate a strategy for engaging in the kind of LinkedIn activities that will produce real results (see Screen Shot 2017-09-13 at 9.59.28 AMspecial offer below to book a phone consultation with me).

More often than not, one of the LinkedIn features we talk about (and it applies to both profile optimization and activity strategy) is the People Also Viewed profile section.

This optional section (that's right, it's optional) shows up in the right-hand column of your profile and tells you who else people are looking at in addition to you.

Now, LinkedIn doesn't share exactly how the list is generated (other than this interview from a few years ago with a LinkedIn data guy), and you have no control over who appears on your profile. The default setting will put the list on your profile, but you can take it off your profile if you prefer.
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How to take advantage of People Also Viewed

If someone is interested in you and looks at your profile (e.g., prospective client, employee, donor, etc.), it's likely they'll scroll over to People Also Viewed, where they'll probably see a target list of people who are very much like you.

Personally, I got tired of my competitors showing up on my profile, so I decided to adjust the People Also Viewed setting to remove the list from my profile. I feel pretty good about my decision because I can still see the People Also Viewed list on other people's profiles (unless they've also changed from the default setting). And if my competitors haven't changed their setting from the default, I can still show up in the People Also Viewed list on their profile.

It seems like a no-brainer to me. Click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

Another way to take advantage of the People Also Viewed feature is to check the list often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you're not connected with—and be sure to use a customized invitation in which you tell them what's in it for them if they accept your invitation.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

The post Is Your LinkedIn Profile Helping Your Competitors? appeared first on Wayne Breitbarth.

Do You Have This Important LinkedIn Setting Right?

One of the best LinkedIn features often overlooked for business development purposes is the People Also Similar looking businessmen in a rowViewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it's probably people who have similar characteristics to you.

Now, LinkedIn doesn't share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile. However, below I'll show you how you can take it off your profile if you don't want it there.
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Screen Shot 2017-02-02 at 7.27.15 AMHow to capitalize on this great prospecting tool

If you look at a client's or prospective client's profile and scroll down to People Also Viewed, the list could be a target list of people very similar to the person whose profile you are viewing.

I suggest you check this list out often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you are not connected with using a customized invitation to connect.  

Now, it's great to look at who's viewing other people's profiles, but you should decide whether you want People Also Viewed to show up on your profile. The default setting will put the list on your profile.

Personally, since I was tired of my competitors showing up on my profile, I unchecked the box. I feel pretty good about my decision because it doesn't stop me from seeing the People Also Viewed list on other people's profiles (unless they've also unchecked the box). And if my competitors haven't unchecked the box, I can still show up in the People Also Viewed list on their profiles.

It seems like a no-brainer to me. If you'd like to remove the People Also Viewed list from your profile, click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

If you want to learn more simple ways to find new customers and grow your bottom line, sign up to attend one of my LinkedIn Extravaganza training workshops that are open to the public.

To get more details and check out the locations and dates, click here: http://www.powerformula.net/linkedin-training-seminars/

The post Do You Have This Important LinkedIn Setting Right? appeared first on Wayne Breitbarth.