How to Get Results on LinkedIn in Just 15 Minutes

Because of all the changes taking place on LinkedIn, people are frequently asking me what they should be doing each day for maximum LinkedIn success. So today I'm going to give you a 15-minute daily to do list.

If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to do lists—in one of the most popular chapters in my book, Ready...Set...Go: A Six-Week, Two-Hour-Per-Week Roadmap to Results.
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Your daily 15-minute LinkedIn to do list

These four critical steps should take you no more than 15 minutes—and if completed consistently, they should bring you quantifiable LinkedIn results.

1.  Review Who's Viewed Your Profile and reach out to the people you should be meeting (3 minutes).

Viewing your profile is the equivalent of walking into your store, so be sure to reach out and ask the person how you might be able to help him or her. This feature has some limits, depending on your personal settings and if you're paying for a premium account or not. Check out this article for a full discussion.

2.  Send invitations to join your LinkedIn network, using a custom invitation, to people you met (in person or on the phone) since the last time you sent out outbound invitations (5 minutes).

Making this part of your networking process or routine will help you in many different ways on LinkedIn. To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to download a copy of my free article The LinkedIn Connection Conundrum: Who Should be in Your Network. Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

Screen Shot 2017-03-02 at 8.44.06 AM3.  Review all the important information in your Notifications Tab (4 minutes).

This tab on the new LinkedIn desktop is awesome. It puts all the most relevant information about you and your connections in one convenient place. For a deeper discussion of this feature, check out this article on the Notifications tab.

4.  Take time to review all of your inbound invitations to connect (3 minutes).

That's right—take a little Screen Shot 2017-03-02 at 8.42.05 AMtime. Don't just quickly click Accept or Ignore. My suggestion is to first read all the messages that people took the time to write in their connection request and respond accordingly.

Also, look at the profiles of the people you may want to follow up with, looking for areas of commonality or opportunity. Remember—these people took the first step, and it's your job to figure out what the next step should or could be.

Of course, there will be people who attempt to connect with you that are probably spammers and others whom you simply see no reason to have them in your network. Don't hesitate to click Ignore in these cases.

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

The post How to Get Results on LinkedIn in Just 15 Minutes appeared first on Wayne Breitbarth.

Get Results in Just 15 Minutes on the New LinkedIn

Because of all the changes taking place on LinkedIn, people are frequently asking me what they should be doing each day for maximum LinkedIn success. So today I'm going to give you a 15-minute daily to do list.paper with To Do or Done multiple choice

If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to do lists—in one of the most popular chapters in my book: Ready...Set...Go: A Six-Week, Two-Hour-Per-Week Roadmap to Results.
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Your daily 15-minute LinkedIn to do list

Screen Shot 2017-03-02 at 8.38.12 AM

These four critical steps should take you no more than 15 minutes—and if completed consistently, they should bring you quantifiable LinkedIn results.

1.  Review Who's Viewed Your Profile and reach out to the people you should be meeting (3 minutes).

Viewing your profile is the equivalent of walking into your store, so be sure to reach out and ask the person how you might be able to help him/her. This feature has some limits, depending on your personal settings and if you're paying for a premium account or not. Check out this article for a full discussion.

2.  Send invitations to join your LinkedIn network, using a custom invitation, to people you met (in person or on the phone) since the last time you sent out outbound invitations (5 minutes).

Making this part of your networking process or routine will help you in many different ways on LinkedIn. To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to download a copy of my free article The LinkedIn Connection Conundrum: Who Should be in Your Network. Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

Screen Shot 2017-03-02 at 8.44.06 AM3.  Review all the important information in your Notifications Tab (4 minutes).

This tab on the new LinkedIn desktop is awesome. It puts all the most relevant information about you and your connections in one convenient place. For a deeper discussion of this feature, check out last week's post.

4.  Take time to review all of your inbound invitations to connect (3 minutes).

That's right—take a little Screen Shot 2017-03-02 at 8.42.05 AMtime. Don't just quickly click Accept or Ignore. My suggestion is to first read all the messages that people took the time to write in their connection request and respond accordingly.

Also, look at the profiles of the people you may want to follow up with, looking for areas of commonality or opportunity. Remember—these people took the first step, and it's your job to figure out what the next step should or could be.

Of course, there will be people who attempt to connect with you that are probably spammers and others whom you simply see no reason to have them in your network. Don't hesitate to click Ignore in these cases.

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

The post Get Results in Just 15 Minutes on the New LinkedIn appeared first on Wayne Breitbarth.

Are You Spending Enough Time on LinkedIn to Get Results?

Online Internet Web Coupon for Laptop Computer Discount ShoppingMany of the best ideas in life never get implemented because there just isn't enough time.

I frequently make this comment in my closing remarks at LinkedIn speaking engagements:

If my LinkedIn book came with a coupon in the back for an extra hour each day (a bonus 25th hour), I know that more of you would fully embrace many of the great features I just shared with you.

Perhaps lack of time is one of your LinkedIn hurdles as well. So let's take a look at how much time successful LinkedIn users are actually spending on the site.

Screen Shot 2016-07-15 at 11.34.39 AMAccording to my most recent LinkedIn user survey, just over half of respondents said they're spending zero to two hours per week on LinkedIn, but 15% of the users are spending more than one hour per day!
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How much time does it take to get verifiable results on LinkedIn?

By digging deeper into the survey results, we can see the correlation between the amount of time spent on LinkedIn and the success users are having as a result of the time they spend.

When asked How important is LinkedIn in your efforts to grow your network and Screen Shot 2016-07-30 at 10.22.35 AMdevelop your business or help you find employment, respondents answered 1, 2, 3, 4 or 5, with 5 representing extremely important and 1 representing not important.

About one-tenth of those surveyed answered 1 or 2, but only 13% of them are spending three or more hours per week on LinkedIn.

Two-thirds of the survey respondents answered 4 or 5, and a full 60% of them are spending more than three hours per week on LinkedIn. 

First of all, it's good news that two-thirds of all respondents consider LinkedIn to be very helpful to their business or career. But it's also important to note that the majority of those users are spending in excess of three hours per week. Personally, I don't think it's a tremendous leap to conclude that most people who make a significantly larger commitment of time on LinkedIn are seeing real results from that increased time devoted to LinkedIn.
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What should you be doing with your time on LinkedIn to optimize your effectiveness?

Like most things in life, the more time you put in, the more results you get--as long as you're spending your time doing the right things. So, what are the right things?

Without having a one-on-one LinkedIn consulting session with you to learn more about you and your business, it's hard for me to answer that specifically, but here are the top three activities that will produce results, regardless of your individual objectives and strategies on LinkedIn. They have been extracted from my free 20-question LinkedIn self-assessment titled LinkedIn Success Scorecard: How do you measure up? Download your free copy below.

In an average week, how often do you post an individual status update? [0 = 0 points, 1-5 = 5 points, 6-10 = 7 points, 10+ = 10 points]

To learn more about posting status updates, read LinkedIn Status Updates: The Rule Everyone Should Follow.


Have you saved at least one Advanced People Search? [10 points]

To learn how easy it is to amp up your results by using saved searches, read Have You Ever Called on the LinkedIn Dynamic Duo?


When people in your target audience show up on your “Who’s Viewed Your Profile” list, how often do you send them a message or an invitation to connect?  [Never = 0 points, Sometimes = 2 points, Frequently = 5 points, Always = 5 points]

Read Are You Taking Advantage of the Top Rated LinkedIn Feature to learn how this LinkedIn feature can pay big dividends. 

These three activities are best practices with most of my consulting clients, but it's important for you to evaluate the features and activities you're spending your time on each week and make sure they're giving you the results you desire.

If you'd like to schedule a personal session with me to learn more specific ways to generate results for your company or your career, contact me here.

For more suggestions on how to manage your LinkedIn account on a daily, weekly, monthly, and periodic basis, check out Chapter 19 of the newest edition of my bestselling LinkedIn book Ready...Set...Go! A Six-Week, Two-Hour-Per-Week Road Map to Results.

LinkedIn Success Scorecard: How do you measure up?

Download (PDF, 304KB)

The post Are You Spending Enough Time on LinkedIn to Get Results? appeared first on Wayne Breitbarth.

Not Sure What to Do on LinkedIn to Get Results?

Your days are undoubtedly filled with lots of deadlines and to-do lists, and deciding what to do when is probably a challenge. But if you spend just 20 minutes each Monday morning on LinkedIn, you can reap big rewards. Blue Monday? Meeting marked on calendar at start of weekPencil it into your weekly calendar like any other meeting--and it may become the most productive "meeting" of your week.
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5 simple tasks that lead to results

These tasks are quick, easy, and sure to help you grow an impressive network that will lead to business and career success.

1.  Review Who's Viewed Your Profile, and reach out to the people you should be connecting with or meeting [4 minutes].

When someone takes a look at your profile, it's like walking into your store; so be sure to reach out and ask the person how you might be able to help him/her. Read "Are You Taking Advantage of the Top Rated LinkedIn Feature?" for more information about how to maximize the Who's Viewed Your Profile feature.

2.  Send customized invitations to join your LinkedIn network to people you met (in person or on the phone) during the previous work week [4 minutes].

Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to read "The LinkedIn Connections Conundrum: Who Should be in Your Network?" 

3.  Review and respond to your pending inbound invitations to connect on LinkedIn [3 minutes].Screen Shot 2016-06-10 at 2.24.03 PM

Because of changes to the messaging system that took place last fall, you may be missing important information from someone if you don't purposefully and methodically review the invitations that are coming into your account. For more details, read "Is Opportunity Knocking on Your LinkedIn Door?"

4.  Investigate people who show up in your saved search results [6 minutes].

Once you have LinkedIn delivering to your doorstep your well-defined target list each week, it's your job to figure out, based on the information you can gather from their profiles, what might be the most appropriate next step. This might set you up for some of the most productive traditional meetings and phone calls of your week.

5.  Post a great thought-provoking, educational status update [3 minutes].Screen Shot 2016-06-23 at 9.28.56 AM

Simply put, this is the best marketing feature on LinkedIn. After all, you'll be communicating with your handpicked audience (your connections). And if you don't talk to them, your competitors will be happy to share helpful information with them (many of whom are your customers and potential customers). Follow the 6/3/1 rule to play this part of the LinkedIn game correctly.

For more suggestions on how to manage your LinkedIn account on a daily, weekly, monthly, and periodic basis, check out Chapter 19 of the newest edition of my bestselling LinkedIn book," Ready...Set...Go! A Six-Week, Two-Hour-Per-Week Road Map to Results."

The post Not Sure What to Do on LinkedIn to Get Results? appeared first on Wayne Breitbarth.

Here is My Gift of Appreciation For You

Merry Christmas and happy holidays!

iStock_000018204901_SmallBecause this is the season of giving, I have a special gift for you–my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It’s received rave reviews from my recent audiences, and I know you’re going to love it, too.
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LinkedIn Game Plan for Success

You can download Power Formula for LinkedIn Success 3rd Editionthe full worksheet below, but here’s a quick summary of the weekly process that’s sure to kick-start your business and career in the new year.

Page number references in the worksheet refer to the brand new 3rd Edition of my book The Power Formula for LinkedIn SuccessPick up a copy at your nearby book store or Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.
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  • Use a custom invitation and invite ten people in your target audience to join your network. This will take about 15 minutes per week, but strengthening your network is bound to result in more future business.
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  • After some of those ten people agree to join your network, follow up with a thank-you note. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals.
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  • Engage with your audience. Like, share or comment on status updates, published posts or company page updates made by ten of your most important connections. This should only take about ten minutes, and it’s a great way to stay on the radar of your target audience.
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  • Post ten helpful status updates each week. This might take you 20 minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field, and it also gives you an opportunity to promote your products and services. Use my 6/3/1 rule when making your posts. Six posts can provide useful content from others, three posts should include helpful content from you and your company, and one post can promote your products or services.

You’re now prepared to hit the ground running in the new year and make it your best year ever.

I will be taking a few weeks off to spend the holidays with my family and friends, but I’ll be back in January with more LinkedIn tips and tricks to help you take your business and career to the next level.

I wish you much success in the new year.
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Download (PDF, 10.79MB)

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