Here is How LinkedIn Can Turn Your Waiting Time to Money Time

Picture yourself a few minutes early for an appointment with a client or someone who might be able to help you get a great new job. You're sitting in your car or hanging out in their lobby or waiting room. 

What is the highest and best use of that few minutes prior to your meeting?

I suggest it's using LinkedIn's free and recently improved mobile app to check out the network of the person you're meeting and look for people you'd like to get introduced to.

Here's how it works.

Open your LinkedIn mobile app.

Type in the search box the title(s) of the people you're most interested in finding. If you have multiple titles, you need to put an OR in between the titles, and the OR needs to be in all caps.

Once you receive your search results, choose People and then Filters.

Choose the Connections of filter option, and enter the name of the person you're waiting to meet in the search box that appears.

Caveat: To do this, you have to be connected to the person you're going to be meeting with.

Next, click the big, blue Apply button at the bottom of your screen, and LinkedIn will give you a list of that person's connections who have the title you requested.

You can also go back to Filters and add additional filters to your existing search, including location, current companies, past companies, industries or schools.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.

Scroll through the list and look for two or three of the most interesting people. Then mention those people at your upcoming meeting, and see if they'd be willing to introduce you to them.

This is like flipping through the person's Rolodex (I'm dating myself), Outlook, or wherever they keep track of their friends prior to your meeting. I'm sure I don't need to tell you just how valuable this could be.

So stop wasting time while waiting for people. Pull up your LinkedIn mobile app and start searching for people who can help you move your business and career forward.

You can find instructions for doing the same LinkedIn function on your desktop in this companion article.

SPECIAL OFFER: If you'd like to learn more valuable strategies and how you can implement them to grow your specific business, then take advantage of the $175 special I'm running.

In addition to my detailed critique of your profile, I'll spend a full hour on the phone with you and share my computer screen. We'll focus on your business and career goals and discuss how to spend your time effectively on LinkedIn. Click here to book your slot.

Here's what a recent client said about her session:

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact. The SVP responded within an hour, stating they are looking for someone in the Chicago market, that he liked my background, and that I should email him once I apply so he could ask the recruiter to reach out to me. Since then I've had an initial interview and interacted with the SVP multiple times, adding a valuable contact to my network. Wayne, thanks for giving me the tools I needed to move a little further outside my comfort zone and amp up my networking."

Get your slot booked with me now by clicking here. I have a limited amount of these slots at the $175 special price.

The post Here is How LinkedIn Can Turn Your Waiting Time to Money Time appeared first on Wayne Breitbarth.

Here is How LinkedIn Can Turn Your Waiting Time to Money Time

Picture yourself a few minutes early for an appointment with a client or someone who might be able to help you get a great new job. You're sitting in your car or hanging out in their lobby or waiting room. 

What is the highest and best use of that few minutes prior to your meeting?

I suggest it's using LinkedIn's free and recently improved mobile app to check out the network of the person you're meeting and look for people you'd like to get introduced to.

Here's how it works.

Open your LinkedIn mobile app.

Type in the search box the title(s) of the people you're most interested in finding. If you have multiple titles, you need to put an OR in between the titles, and the OR needs to be in all caps.

Once you receive your search results, choose People and then Filters.

Choose the Connections of filter option, and enter the name of the person you're waiting to meet in the search box that appears.

Caveat: To do this, you have to be connected to the person you're going to be meeting with.

Next, click the big, blue Apply button at the bottom of your screen, and LinkedIn will give you a list of that person's connections who have the title you requested.

You can also go back to Filters and add additional filters to your existing search, including location, current companies, past companies, industries or schools.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.

Scroll through the list and look for two or three of the most interesting people. Then mention those people at your upcoming meeting, and see if they'd be willing to introduce you to them.

This is like flipping through the person's Rolodex (I'm dating myself), Outlook, or wherever they keep track of their friends prior to your meeting. I'm sure I don't need to tell you just how valuable this could be.

So stop wasting time while waiting for people. Pull up your LinkedIn mobile app and start searching for people who can help you move your business and career forward.

You can find instructions for doing the same LinkedIn function on your desktop in this companion article.

SPECIAL OFFER: If you'd like to learn more valuable strategies and how you can implement them to grow your specific business, then take advantage of the $175 special I'm running.

In addition to my detailed critique of your profile, I'll spend a full hour on the phone with you and share my computer screen. We'll focus on your business and career goals and discuss how to spend your time effectively on LinkedIn. Click here to book your slot.

Here's what a recent client said about her session:

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact. The SVP responded within an hour, stating they are looking for someone in the Chicago market, that he liked my background, and that I should email him once I apply so he could ask the recruiter to reach out to me. Since then I've had an initial interview and interacted with the SVP multiple times, adding a valuable contact to my network. Wayne, thanks for giving me the tools I needed to move a little further outside my comfort zone and amp up my networking."

Get your slot booked with me now by clicking here. I have a limited amount of these slots at the $175 special price.

The post Here is How LinkedIn Can Turn Your Waiting Time to Money Time appeared first on Wayne Breitbarth.

How Do You Look on the LinkedIn Mobile App?

Over half of all LinkedIn usage is on the LinkedIn mobile app, and we all know in which direction that statistic is going, don't we.

So, is your LinkedIn profile ready for people to view using the app?

Obviously, there are differences in the amount of information that LinkedIn can display on a desktop versus a mobile device, and that difference requires each of us to relook at how we have our profile set up. Obviously, we want to look our best regardless of what device people are using.

Therefore, here are my very best tips for making sure your profile really pops when people are checking you out on the go.
.

Mobile App LinkedIn Profile Best Practices

Please keep in mind that many of the revisions outlined below need to be made from your desktop rather than your mobile device.

Headline.  Nothing shows up more prominently than this section, so make sure it clearly displays who you are and what you do.

If you have loaded this information via your desktop, this section is limited to 120 characters. However, if you enter this information via the mobile app, you just might get to include an additional 100 characters. I said "might" because I have heard from a few folks that they could not add the extra characters using their mobile app, but most people have had success.

Education.  Because only your first education entry shows up, it's important to display your best entry. It's still smart to put on your profile the one-day specialty training course you attended last year, but that's probably not the first thing you want viewers to see.

Summary.  On the mobile app, people will see the first 78 characters (including spaces) from your profile summary. This shows up right below your location, so it's important to take full advantage of those characters. I've seen some sales professionals include their phone number and business email here so viewers don't have to struggle to find that information.

Posts.  Published posts get high priority on the mobile app. One post is visible until a viewer chooses to view more. Therefore, you'll want to have at least one post that includes an eye-catching image.

Activity.  The mobile app displays your last two status updates. Don't miss this opportunity to increase your credibility with the LinkedIn communityespecially if your competitors are consistently sharing helpful information.

Job Titles.  LinkedIn does not truncate your job titles on mobile, so you'll want to take full advantage of your 100 characters. And by including a few descriptive words after your formal job title, readers will understand exactly what you can do for themand it will also improve where you appear in the LinkedIn search rankings.

Skills & Endorsements.  The three skills that you have "pinned" to the top of your profile will be displayed on your mobile profile as "Featured." Therefore, make sure they are your most important skills—which are probably also your most relevant keywords. This "pinning" process can only be accomplished on the desktop.

Recommendations.  On mobile, LinkedIn highlights one of your recommendationsand usually only the first part of your most recently received recommendation. If that information is not as flattering as you would like, you can ask that person to revise his/her recommendation, hide that recommendation if the next most recent is better, or try to get a brand new one that really pops.

Accomplishments.  This mobile section displays the raw number of publications, courses and certifications from the corresponding sections on your LinkedIn profile. Therefore, if you have published material, taken courses or received certifications, be sure to flaunt them on your profile, and you'll receive the added benefit of having these numbers show up on mobile.

People Also Viewed.  This is the final section of your mobile profile, and LinkedIn has given it lots of space and even a color of its own for added emphasis. But it's important to decide whether you really want this emphasis. People Also Viewed is an optional section on your LinkedIn profile, but it is automatically included unless you go to Settings and choose to eliminate it. Some people see it as a roadmap to their competitors. Only you can decide if it's helping or hurting you.
.

SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post How Do You Look on the LinkedIn Mobile App? appeared first on Wayne Breitbarth.

10 Simple LinkedIn Steps to Guarantee an Event Sellout

You work hard to plan events for your company, industry association or favorite nonprofit organization, but filling the seats—for a live or virtual event—can be challenging.

Here are ten simple ways to use LinkedIn to get the job done:

1.  Send an individual status update.
.

  • Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
  • Post at different times of the day and different days of the week.
  • Always include a link to the registration site or attach a copy of the registration brochure to the update.
  • Encourage others involved in the event to "like," "share" or “comment” for more traction.
  • Make a video featuring the event's speakers
  • Use the @mention feature to tag each speaker or presenter in the update.

2.  Send a company status update.
.

  • “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
  • Encourage others in the company to "like," "share" or “comment” for additional traction.
  • Attach a copy of the registration brochure to the update.

3.  Target specific first-level connections with a direct message.
.

  • Share details about the event by attaching a document or a link to a web page.
  • Customize the message to each individual to increase relevancy to that person.
  • Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.

4.  Share the event in relevant groups.
.

  • Share your information in the Conversation section in the form of a question.
  • Include a link to the event registration page.

5.   Upload a PDF or include a link to the event details or registration form by adding media, either in your Summary or the Job Experience entry that correlates with the event.
.

  • A good description will entice the reader to click and open.

6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your Summary, Job Experience or Education entries.
.

  • It could be as simple as one slide with event details.
  • This has high eye-catching appeal in your profile.
  • The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.

7.  Include the details of the event in your Summary section.
.

  • To increase visibility, move the event details to the top of your Summary section in the days immediately preceding the event.
  • You can include the URL of the registration website, but you cannot hyperlink it.

8.  For a period of time leading up to the event, include an event teaser in your Headline.
.

  • This can be very impactful, but don't do this for an extended time.
  • Be sure to change back to your day-to-day, keyword-rich Headline right after the event.

9.  Publish an article about your event.
.

  • The article will be displayed very prominently on your profile until you publish another article.
  • Share the article once a week leading up to the event date.
  • Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.

10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page.
.

  • Reference the website link in your Summary section.
  • Describe the website link clearly (e.g., "Register for LinkedIn class").

Follow these easy steps, and your event might just be a sellout.

The post 10 Simple LinkedIn Steps to Guarantee an Event Sellout appeared first on Wayne Breitbarth.

Is Your LinkedIn Profile Helping Your Competitors?

One of the highlights of my work week is helping people improve their LinkedIn profile and formulate a strategy for engaging in the kind of LinkedIn activities that will produce real results (see Screen Shot 2017-09-13 at 9.59.28 AMspecial offer below to book a phone consultation with me).

More often than not, one of the LinkedIn features we talk about (and it applies to both profile optimization and activity strategy) is the People Also Viewed profile section.

This optional section (that's right, it's optional) shows up in the right-hand column of your profile and tells you who else people are looking at in addition to you.

Now, LinkedIn doesn't share exactly how the list is generated (other than this interview from a few years ago with a LinkedIn data guy), and you have no control over who appears on your profile. The default setting will put the list on your profile, but you can take it off your profile if you prefer.
.

How to take advantage of People Also Viewed

If someone is interested in you and looks at your profile (e.g., prospective client, employee, donor, etc.), it's likely they'll scroll over to People Also Viewed, where they'll probably see a target list of people who are very much like you.

Personally, I got tired of my competitors showing up on my profile, so I decided to adjust the People Also Viewed setting to remove the list from my profile. I feel pretty good about my decision because I can still see the People Also Viewed list on other people's profiles (unless they've also changed from the default setting). And if my competitors haven't changed their setting from the default, I can still show up in the People Also Viewed list on their profile.

It seems like a no-brainer to me. Click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

Another way to take advantage of the People Also Viewed feature is to check the list often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you're not connected with—and be sure to use a customized invitation in which you tell them what's in it for them if they accept your invitation.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one phone consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

The post Is Your LinkedIn Profile Helping Your Competitors? appeared first on Wayne Breitbarth.

How to do Advanced People Search on the New LinkedIn

More people are receiving the new LinkedIn desktop interface each week. I've had it for about a month now, and every day I'm learning more about where things are and how they work.

One feature that's Marketing segmentationchanged fairly significantly is the search function—which I've always considered to be one of the most important LinkedIn features, particularly when you're trying to find a specific type or category of people.

Today I'm going to show you how to fill a virtual room with your perfect prospects and, once you find them, use their LinkedIn profile to figure out the best way to meet them.

But if you have yet to migrate to the new interface, don't worry—I'll also show you how to accomplish this with the old interface.
.

Generating a highly targeted prospect list

Let's say you want to find the current managers of purchasing, procurement, etc. at three of the largest manufacturers in the Milwaukee area: Generac, Rockwell Automation, and SC Johnson.

With the new interface
.

  • Screen Shot 2017-02-16 at 8.07.32 AMEnter manager AND (purchasing OR procurement OR "supply chain" OR buyer) in the large white search box on the left-hand side of your top toolbar.
    .
  • Click the People tab from the choices that appear just below the white search box.
    .
  • Choose Current companies. Then click + Add and enter generac in the Type a company name box.
    .
  • A drop-down list will then include all companies that have included the word Generac in their company name on their company page. When you choose the one you're interested in, LinkedIn will reduce the list to only people from that company who meet your search criteria. Repeat these steps for Rockwell and SC Johnson.
    .
  • If you want to reduce the list to just those people who are in the greater Milwaukee area, click Locations, +Add, enter milwaukee, and then choose Greater Milwaukee Area from the drop-down list.

With the old interface
.

  • advanced searchClick Advanced next to the large white search box on your top toolbar.
    .
  • On the top left, choose People from the list of search options.
    .
  • Check all four boxes in the Relationship criteria list.
    .
  • Enter manager AND (purchasing OR procurement OR "supply chain" OR buyer) in the Title box, and select Current in the following box.
    .
  • Type generac OR rockwell OR "sc johnson" in the Company box, and select Current in the following box.
    .
  • Select a range of 50 miles from postal code 53202.
    .
  • Click the blue Search button.

Regardless of which interface you're on, you'll then see a list of your perfect prospects.

Be sure to check out their full profiles and see who in your network can introduce you to them. Also, look for conversation starters; e.g., similar interests, previous employers, schools attended, LinkedIn groups, community service involvement, etc. Then send a customized LinkedIn invitation to connect, an InMail if you have a premium account, or just call the general business phone number and ask to speak to the person.

Whether you have the old or new interface, if you follow these simple steps, you'll be able to use LinkedIn to find the perfect prospects and grow your business.

The post How to do Advanced People Search on the New LinkedIn appeared first on Wayne Breitbarth.

Are You Ignoring the Right People on LinkedIn?

If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that's what many people are doing on LinkedIn, and then they wonder why they aren't getting any quantifiable results from using the site.New shop, owner at the door with customer

Think of your LinkedIn profile as your retail store. As with most retail stores, there's lots of competition for potential buyers and many different ways that people find out about your store before they waltz in the front door.

But once they choose to visit, are you reaching out and saying, "Hi, thanks for visiting; how can I help you?" Trust me on this onefrom my experience, most people aren't doing this.
.

How to welcome people to your "LinkedIn store"

There are two easy ways to recognize potential customers or connectionsWho's Viewed Your Profile and your inbound invitations to connect.

Now, if you're not specifically in sales and are about to stop reading, please reconsider, because let's face itwe're all selling something. If you're not selling products or services, you're selling yourself or your organization every day. If you didn't have something to sell, you probably wouldn't be using LinkedIn.

Here are my best practices for recognizing and approaching potential buyers, particularly those who are in your target market.
.

Who's Viewed Your Profile

screen-shot-2016-12-07-at-9-10-56-amView this list often, because if you're using the free account, you can only see the last five people who checked you outand then only the information they've chosen to share with you.

However, if you're using the Google Chrome browser, here's a trick that will help you see the full list even though you don't have a premium account. Simply download this free special extension.

If their headline looks interesting, click through to view their full profile and ask yourself this question: Is there any information here (job experience, education entries, people you have in common, interests, etc.) that resonates with me or would help me to have an interesting conversation with them?" If the answer is "yes," invite them to join your network by using a five-star invitation.
.

Inbound Invitations to Connect

screen-shot-2016-12-07-at-9-13-08-amDon't be too quick to hit the Ignore button hereeven if you've never met the person. You don't know why they "walked into your store," so it's worth your time to figure out who they are and how you might be able to help them.

It's best to view your inbound invitations from your Pending Invitations page rather than your mobile device, because you'll have access to a lot more information about the person. On your phone you won't be able to see what people you have in common nor can you respond to a message without inviting the person to join your network. Messages are also truncated, so you may miss something important if you don't take the time to read the full message.

My article Is Opportunity Knocking at Your LinkedIn Door? will help you understand who to connect with and give you some examples of simple ways to respond when the right person has walked into your store.

If you start executing these best practices, I'm confident you'll begin to quickly identify the hottest prospects and reach out in a way that will improve your chances of success.

The post Are You Ignoring the Right People on LinkedIn? appeared first on Wayne Breitbarth.

Here’s How to Make LinkedIn Part of Your 2017 Success Plan

Are you starting to put your game plan together for 2017? Is LinkedIn part of that 2017 Just Ahead Green Road Sign Against Cloudsplan? If not, it's probably because you don't know exactly what to do each week to get results.

Well, it's your lucky day. I recently revised and updated my LinkedIn Game Plan for Success: Your One-Hour Weekly Playbook for Results. It's received rave reviews from my recent audiences, and I know you're going to love it, too.

Start following these steps this fall so that by the start of 2017 they become part of your weekly routine.
.

2017 LinkedIn Game Plan for Success

You can download Power Formula for LinkedIn Success 3rd Editionthe full worksheet below, but here's a quick summary of the weekly process that's sure to kick-start your business and career in the new year.

Page number references in the worksheet refer to the brand new 3rd Edition of my book The Power Formula for LinkedIn Success. Pick up a copy at your nearby book store or Amazon.com to learn more simple ways to acquire lucrative new customers, land a great new job, and, of course, substantially boost your income.

1. Start by checking out profiles of people you're considering connecting with, taking specific note of the things they're posting and sharing.
 Consider mentioning them using the "@" sign before typing in their name when sharing one of their updates. Be sure to keep an eye on your "Who's Viewed Your Profile" section to see if they check you out. That would be a good sign.

2. Use a custom invitation and invite ten people in your target audience to join your network. This will take about 15 minutes per week, but strengthening your network is bound to result in more future business.

3. Send a follow-up thank-you note to ten people who have agreed to join your network. This should only take about ten minutes, and it gives you an opportunity to request a meeting or phone call that could lead to new business or lucrative referrals.

4. Engage with your audience. Like, share or comment on status updates, published posts or company page updates made by ten of your most important connections. This, too, should only take about ten minutes, and it's a great way to stay on the radar of your target audience.

5. Post ten helpful status updates each week. This might take you 20 minutes per week, but it will go a long way toward establishing yourself as a rockstar in your field--and it also gives you an opportunity to promote your products and services.

Use my 6/3/1 rule when making your posts. Six posts can provide useful content from others, three posts should include helpful content from you and your company, and one post can promote your products or services.

You're now prepared to hit the ground running in the new year and make it your best year ever.

 

Download (PDF, 10.79MB)

The post Here’s How to Make LinkedIn Part of Your 2017 Success Plan appeared first on Wayne Breitbarth.

Are You Spending Enough Time on LinkedIn to Get Results?

Online Internet Web Coupon for Laptop Computer Discount ShoppingMany of the best ideas in life never get implemented because there just isn't enough time.

I frequently make this comment in my closing remarks at LinkedIn speaking engagements:

If my LinkedIn book came with a coupon in the back for an extra hour each day (a bonus 25th hour), I know that more of you would fully embrace many of the great features I just shared with you.

Perhaps lack of time is one of your LinkedIn hurdles as well. So let's take a look at how much time successful LinkedIn users are actually spending on the site.

Screen Shot 2016-07-15 at 11.34.39 AMAccording to my most recent LinkedIn user survey, just over half of respondents said they're spending zero to two hours per week on LinkedIn, but 15% of the users are spending more than one hour per day!
.

How much time does it take to get verifiable results on LinkedIn?

By digging deeper into the survey results, we can see the correlation between the amount of time spent on LinkedIn and the success users are having as a result of the time they spend.

When asked How important is LinkedIn in your efforts to grow your network and Screen Shot 2016-07-30 at 10.22.35 AMdevelop your business or help you find employment, respondents answered 1, 2, 3, 4 or 5, with 5 representing extremely important and 1 representing not important.

About one-tenth of those surveyed answered 1 or 2, but only 13% of them are spending three or more hours per week on LinkedIn.

Two-thirds of the survey respondents answered 4 or 5, and a full 60% of them are spending more than three hours per week on LinkedIn. 

First of all, it's good news that two-thirds of all respondents consider LinkedIn to be very helpful to their business or career. But it's also important to note that the majority of those users are spending in excess of three hours per week. Personally, I don't think it's a tremendous leap to conclude that most people who make a significantly larger commitment of time on LinkedIn are seeing real results from that increased time devoted to LinkedIn.
.

What should you be doing with your time on LinkedIn to optimize your effectiveness?

Like most things in life, the more time you put in, the more results you get--as long as you're spending your time doing the right things. So, what are the right things?

Without having a one-on-one LinkedIn consulting session with you to learn more about you and your business, it's hard for me to answer that specifically, but here are the top three activities that will produce results, regardless of your individual objectives and strategies on LinkedIn. They have been extracted from my free 20-question LinkedIn self-assessment titled LinkedIn Success Scorecard: How do you measure up? Download your free copy below.

In an average week, how often do you post an individual status update? [0 = 0 points, 1-5 = 5 points, 6-10 = 7 points, 10+ = 10 points]

To learn more about posting status updates, read LinkedIn Status Updates: The Rule Everyone Should Follow.


Have you saved at least one Advanced People Search? [10 points]

To learn how easy it is to amp up your results by using saved searches, read Have You Ever Called on the LinkedIn Dynamic Duo?


When people in your target audience show up on your “Who’s Viewed Your Profile” list, how often do you send them a message or an invitation to connect?  [Never = 0 points, Sometimes = 2 points, Frequently = 5 points, Always = 5 points]

Read Are You Taking Advantage of the Top Rated LinkedIn Feature to learn how this LinkedIn feature can pay big dividends. 

These three activities are best practices with most of my consulting clients, but it's important for you to evaluate the features and activities you're spending your time on each week and make sure they're giving you the results you desire.

If you'd like to schedule a personal session with me to learn more specific ways to generate results for your company or your career, contact me here.

For more suggestions on how to manage your LinkedIn account on a daily, weekly, monthly, and periodic basis, check out Chapter 19 of the newest edition of my bestselling LinkedIn book Ready...Set...Go! A Six-Week, Two-Hour-Per-Week Road Map to Results.

LinkedIn Success Scorecard: How do you measure up?

Download (PDF, 304KB)

The post Are You Spending Enough Time on LinkedIn to Get Results? appeared first on Wayne Breitbarth.

Do You Want to Know the Top 2 Reasons to Use LinkedIn?

LinkedIn has lots of potential uses, depending on Mobile Linkedin smwho you are, what you do, who you want to meet, where you're located, etc. But just what are the typical business functions most people say LinkedIn has helped them with?

According to my latest LinkedIn user survey, the vast majority of respondents said two functions are far and away the most useful:
.

  • Research people and companies (77% of respondents)
    .
  • Reconnect with past business associates/colleagues (71% of respondents)

Screen Shot 2016-07-15 at 11.35.19 AMAnd as you can see in this chart, all other features are perceived as much less helpful.

Here are some simple strategies and techniques you can use to get significant results for your business and career with these two LinkedIn features.
.

Research people and companies

Advanced People Search. The Advanced People Search filters will help you quickly and easily search LinkedIn's half a billion member database and zero in on your target audience. Improve your skills at using the Advanced People Search feature and your LinkedIn ROI will go through the roof.

Company page search. If you know the name of your target companies (for Screen Shot 2016-08-12 at 4.52.07 PManything from sales to job seeking and everything in between), simply type the name of the company in the search box at the top of your home page. When your target companies show up in the search results listing, click that entry, and LinkedIn will take you to their company page.

On the company page you will see details about the company's products, services, markets they serve, job openings, contact information, and shared updates. If you click the (Number) Employees on LinkedIn, you'll get a complete list of all their employees who have LinkedIn accounts. Then you can use the Advanced People Search filters to uncover the exact people you're trying to find.

Once you find the right people, follow the ten steps outlined in my article "Got a Meeting? Then You Better Get on LinkedIn" to learn how to instantly capitalize on the information you discover on their profiles.
.

Reconnect with past business associates/colleagues

Advanced People Search. In the Company box, enter the name of the company you used to work for and choose the filters you'd like to apply (Current or past, Current, Screen Shot 2016-08-14 at 1.44.33 PMPast, or Past not current). Then in the Title box, enter the name of the department you used to work in (e.g., marketing, finance, etc.), and you'll get a list of most of the people you worked with at the company--and hopefully contact with one or more of those people will lead to your next big sale or job opportunity.

Company Alumni Groups. Some of the larger national and international employers have strategically set up specific LinkedIn groups for past employees so the company can maintain a positive relationship with them.

You may also find unofficial company alumni groups that could open the door to tremendous networking opportunities. To find them, just click the down arrow next to the search box on your top toolbar and select Groups. Then type the name of the company in the search box and add the word alumni.

Screen Shot 2016-08-12 at 4.57.36 PM

University Page. Most people have warm, fuzzy feelings about their alma mater and thus are more likely to consider doing business with fellow alumni--and it's easy to locate them with this powerful LinkedIn feature.

Select Universities from the drop-down menu, enter the name of your college or university, and it should appear in the resulting list. Screen Shot 2016-08-12 at 5.02.34 PM Once you click your school's entry, you'll land on their University Page. Select Students & AlumniAttended or Graduated, and choose a date range. Getting a list of fellow alums is just that simple.

University Alumni Groups. Find, interact and connect with people who are members of official and/or unofficial LinkedIn groups related to your university.

Get busy and capitalize on LinkedIn's powerful features for researching people and companies and reconnecting with past business associates and colleagues.

And once you reach out to any of these people, be sure to customize your invitation to connect by using the strategies outlined in my Five Star Connection Tip Sheet, which is one of the resources from my online video course Explode Your Revenues Using LinkedIn.

Download (PDF, 322KB)

The post Do You Want to Know the Top 2 Reasons to Use LinkedIn? appeared first on Wayne Breitbarth.