Here’s How to Give Your LinkedIn Profile that WOW Factor

How would you like to get your two most important documents or links to your best digital content (slideshow, video, resume, photos, etc.) in the hands of people in your target audience?

Well, with the brand new LinkedIn profile, it's easy to make that happen.

LinkedIn has done most of the heavy lifting for you, but there are a few simple steps you need to take to fully capitalize on LinkedIn's latest profile changes.

For tips on what kind of content or links to add to your profile, check out my article Here is a Really Easy Way to Spruce Up Your LinkedIn Profile.

How has your LinkedIn profile changed?

For several years now you've been able to load media or put web page links in your LinkedIn Summary, Job Experiences, and Education entries. But since the big profile changes in 2017, the media and links in your Summary have been buried, and the viewer has had to click Show more to get to them. Because most people skim through your profile, your best information hasn't been getting a lot of views.

With LinkedIn's latest profile updates, any media you upload or link to in your Summary section is now displayed with small, thumbnail photos and a short description, encouraging viewers to take a look. Notice how prominent my two documents are now.
. .

How can you take advantage of this change?

Click the pencil icon to the right of your profile photo and scroll down to Media. To add a link, click the Link box, cut and paste the website URL you want to display, and then click Add. If you want to upload a file from your computer or flash drive, click the Upload box. Once the documents have loaded, revise the short description and then click Save.

I recommend you load two documents, although you can load up to fourteen. Putting just two optimizes the available space with the thumbnail and the description of the document.

You can also include documents below any or all of your Job Experience entries or Education entries, but they probably won't get as many views as the ones in your Summary because of the prominent placement of your Summary.

So, find your two very best pieces of content, and get them loaded right away so your profile viewers get a much fuller picture (pun intended) of who you are and what you do.


If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Here’s How to Give Your LinkedIn Profile that WOW Factor appeared first on Wayne Breitbarth.

I Hope You’re Not Making This BIG LinkedIn Mistake

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses them to search for someone like you.

Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so you can be sure your choices are helping you accomplish your current goals and your goals going forward.

The options are limited but very important

LinkedIn allows you to choose only one industry and one location. Since many of us wear more than one hat and do business nationally or even globally, this can be quite challenging.

(Note: Currently the industry you select is not displayed on your profile, but it's still important because it's one of the most used search filters.)

Secondly, they're not only extremely important when people search on LinkedIn but on Google and other search engines as well.

Industry and Location are two of the filter options when you use the LinkedIn advanced people searching function. They are frequently used by people who are looking for your products, services, expertise, and—especially if you're looking for a job—YOU.

How to choose the best location and industry

Start by putting yourself in the shoes of people who are searching for you or someone like you. What location and industry might they put in the advanced search boxes? Here are some strategies to help you get started:

  • If you're a job seeker and thinking about relocating or working in a new industry, use the new location and industry.
  • If you're a sales professional who sells your products and services in a certain part of the country or world or to a specific industry, consider using that location and industry. In other words, think about your customers' industries and locations. This may take priority over your personal industry and location.
  • If you're not seeking a new job and aren't directly selling anything, select the broadest but still correct location (e.g., select Greater Milwaukee Area instead of Thiensville, Wisconsin).
  • If you have multiple industry and location choices that are equally good, consider changing them out from time to time to your alternative choices.
  • Consider mentioning multiple cities, regions or industries in other profile sections to improve your search ranking and your chances of being found. The sections that work well for this would be your Summary, Job Experiences, Job Locations, Interests, and maybe even your Headline if it's important enough.
  • Share your thought process for your location and industry choices with others at your company, industry associations, networking groups, etc. and get their feedback. There probably isn't only one correct answer, so getting opinions of other knowledgeable people who know your situation is a no-brainer.

How to enter or adjust your location and industry

Follow these simple steps, and you'll greatly improve your chances of being found by your target audience.

Go to your profile by clicking the Me icon in your top toolbar.

Click the pencil to the right of your profile photo.

Select your country from the drop-down menu.

Type in your postal code.

Select either a region or city that is provided from the Locations within this area box.

Select your desired industry from the drop-down menu.

Click Save.

Don't make the mistake your competitors are probably making—not taking the time to carefully choose their industry and location or, worse yet, letting LinkedIn make the location choice for them.

Granted, because of LinkedIn's limitations, there's probably no perfect answer. But making a conscious, thoughtful decision about what location and industry to choose is sure to give you a leg up on your competitors.


For more simple strategies to improve your LinkedIn ROI, along with a detailed critique of your profile, take advantage of my limited time offer: a one-hour, one-on-one phone consultation for just $175 (50% off my regular fee). 

I will share my computer screen with you during the call and send you a marked up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post I Hope You’re Not Making This BIG LinkedIn Mistake appeared first on Wayne Breitbarth.

Should You Have Two LinkedIn Profiles if You Have Two Jobs?

Businessman rocking out with guitarNearly every week someone asks me, "I currently have two jobs" [sometimes related, sometimes unrelated]. "Should I have two LinkedIn profiles?" 

The answer is simple: No. As a matter of fact, the LinkedIn User Agreement does not permit a person to have two profiles.

But how you list the two jobs depends on your LinkedIn strategy. To help you understand your options, let me take you through several multiple job scenarios and show you how you can get the results you desire and avoid confusing people who view your profile.

Scenario 1: Career-related full-time job and part-time job unrelated to your career—and probably never will be related to your career

As long as you're confident that the part-time job will not be part of your future employment or career, I'd recommend you leave it off altogether.

One exception to this is hobbies that may provide a bit of income and that people in your network might find interesting—like playing guitar in a classic rock band that does weddings and parties or a side gig as a photographer or artist if your work could be displayed in homes or businesses. In these cases, I would include a current job entry. Place it second on your profile, and share information that may help you get gigs for or sales to your connections or their friends and acquaintances.

You might also find it advantageous to add a short paragraph at the bottom of your Summary to tell people about your part-time job or hobby.

Scenario 2: Career-related full-time job and part-time job related to your current career or a potential future career

Keeping your current full-time employer in mind and any possible repercussions, I would include an additional current experience entry for your part-time job. Place it in the second position on your profile, and mention in the description that this job is part time. Then explain in your Summary which job is full time and which is part time—clearly emphasizing that your full-time job is your passion.

Scenario 3: Non career-related full-time job and career-related part-time job or side business 

Include two current experience entries, the first being your career-related part-time job or side business and the second being your non career-related full-time job. Make sure the first entry is loaded with your most important keywords relating to this job or side business. Share loads of details about your responsibilities, accomplishments, and whether you are open to being contacted about full-time employment in this field.

Your headline should revolve around this part-time career-related position or side business. Use your Summary to bring clarity to your current situation as well as where you want to end up—in all cases being sensitive to your current employer if you don't want to lose your job.

Scenario 4: Full-time job seeker or student and part-time job unrelated to your career or any potential career

Include a placeholder current experience entry that says you're a student or job seeker, and spell out the kind of job you're looking for and what skills and experiences you can bring to your future employer. State when you're available for hire. In addition to including keywords in the description of your experience, put them in your headline and title.

It's up to you whether you list the part-time job or not. Stating that you're gainfully employed will be looked upon favorably by some employers. If you can show how the skills you're developing at the part-time job can be helpful in the job you're seeking, that's obviously a good thing. Just be clear that this is a part-time job you're doing while you seek full-time employment.

Scenario 5: Full-time job seeker or student and part-time job related to your career or a potential future career

As spelled out in Scenario 4, include a placeholder current experience entry that includes the kind of job you're seeking, when you're available, etc., and include pertinent keywords as mentioned above. Be sure to include a statement about the part-time nature of this job and your desire to find full-time employment in this field.

When you embark upon changing your LinkedIn profile for any of the above reasons, be clear, truthful, and mindful of your career goals—and LinkedIn will help you get where you want to go.

Special Offer

If you'd like me to provide a detailed critique of your profile and help you develop a winning LinkedIn strategy, be sure to take advantage of my May special offer: A one-hour, one-on-one consultation for just $175 (50% off my regular fee).

This consultation will take place on the phone, and I will share my computer screen with you. There are limited spots available, so don't delay. Book yours today by clicking here.

The post Should You Have Two LinkedIn Profiles if You Have Two Jobs? appeared first on Wayne Breitbarth.

10 Simple Ways to Improve Your LinkedIn Summary

man and modern elevator with opened doors to field

A well-executed elevator speech is a powerful business tool. During the time it takes for an average elevator ride, you need to sum up what your company makes or does and get your listener excited about it. 

Your LinkedIn Summary section is similar to an elevator speech. Because it typically shows up near the top of your profile, it's one of the first things a person sees when looking at your profile. It has also gained much higher importance since LinkedIn revised their IMG_0051app last fall. The first 78 characters (including spaces) of your Summary are now prominently displayed near the top of your profile when it appears on the app.

This screen shot shows how one of my LinkedIn consulting clients takes advantage of this.

Your Summary is the perfect place to market and brand yourself and your business. It should:

  • Act like a cover letter for the rest of your profile
  • Include your most strategic keywords
  • Move your readers to action

It can include up to 2,000 characters, and I suggest you use every one of them. Use a word processing program, do a spell-check and character count, and then paste it into your profile.

10 simple ways to enhance your LinkedIn Summary

Following these suggestions will help you creatively tell your unique business story and improve your chances of being found by the right people.

1.  Describe briefly the types of jobs you have had and any major accomplishments. Don't waste this space with all the details. That's what the Experience section is for. But if there's something you want to summarize or highlight, do it here.

2.  Describe your perfect customer, vendor relationship, employee, etc. If you're a job seeker, describe your perfect job.

3.  Include a direct quote from an impressive customer testimonial or letter of recommendation. If you want to share the entire testimonial or recommendation, include the quote in your Summary and then direct the reader to the complete document in the Add Media section below your Summary.

To learn how adding media can pay big dividends, check out my article Does Your Profile Need a Boost? Add Media!

4.  Describe what makes you, your company, and your products unique.

5.  Describe how you help people/companies accomplish their goals--and if you're a jobScreen Shot 2016-08-25 at 9.12.20 AM seeker, explain how your skills, experiences, and proven results can be used to improve a prospective employer's business. This screen shot shows how I use this strategy on my profile.

6.  Describe briefly any of your business relationships or experiences that resulted in superior outcomes.

Screen Shot 2016-08-25 at 9.10.18 AM7.  Include a specific call to action so the reader knows what to do next. This screen shot shows how I use calls to action in my profile.

8.  It's important to use a significant portion of your Summary section to share forward-thinking ideas and thoughts. Outline new markets or new job opportunities you are considering and the type of relationships that could assist you in that effort. Don't just duplicate the Experience and Education sections that revolve around your history.

9.  Describe your company's products, services, history, locations, etc. This description should include the critical keywords your company uses in its website.

10. If you feel comfortable doing so, include business-related contact information.

For more simple ways to create and enhance the Summary section of your profile, check out Chapter 7 in the third edition of my book titled That's My Boy. The LinkedIn Profile: Summary Section.

The post 10 Simple Ways to Improve Your LinkedIn Summary appeared first on Wayne Breitbarth.

Stuck on What to Include on Your LinkedIn Profile?

Should I put [fill in the blank] on my LinkedIn profile?

iStock_000024413295_SmallI’m asked this question several times each week. I always answer I don’t know, which usually comes as a surprise to them and probably to you as well. After all, I’m the expert!

What I really mean is I can’t answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you’re unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions:

Would putting this on my profile:

  • help people find me?
  • improve their perception of me and my brand?
  • help them understand what I do and how I can help them?

If your answer to any of these questions is “Yes,” then I suggest you put it on your profile.

Let’s look at the three questions more closely.

Help people find me

Trust me on this one. Connections are the gas in the tank on LinkedIn, especially if the connections are strategic (for example, customers, potential customers, influencers of Gas Pricesyour customers, people at organizations where you want to work, etc.). You want people to find and connect with you.

For example, on my profile I list my first job out of college, Arthur Andersen & Co. This entry helps people from the “good old days” find me–and they just might need some LinkedIn training or consulting at their company.

Improve their perception of me and my brand

People are using LinkedIn to size you up. Entries that display your expertise, emphasize your integrity, and show your creativity will cause people to like and trust you. Hopefully this leads to more connections and more business.

The Arthur Andersen entry also applies here, because most experienced business people around my part of the country recognize that if AA&Co. hired you right out of college, you are probably a really smart person.

So, even though I didn’t have a 3.9+ GPA, like most students they hired, people assume I’m in that group, and it gives me positive branding kudos. (FYI, I had a 3.4, but I could interview with the best of them!)

Help them understand what I do and how I can help them

After all, if your profile doesn’t get this done, why are you on LinkedIn anyway?

Professionally, I do speaking and consulting. Here’s one of the ways I promote my speaking business:

I am consistently asked to speak at Executive Agenda (EA), YPO and TEC meetings as well as CEO Roundtables and Renaissance Forums (REF), where my thirty years of experience as a business owner and manager enables me to help my peers understand how social media can benefit their companies.

Screen Shot 2014-11-14 at 3.22.08 PM

Personally, I am involved with some awesome nonprofit groups. Including them in my LinkedIn profile helps me spread the word about the great things they’re doing. By including links to their websites, I am encouraging others to get involved, too.

You can look at my profile to see several examples of this, both in the Experience section and the Volunteer Experience & Causes section.

I hope you’re now equipped and motivated to beef up your LinkedIn profile.

The post Stuck on What to Include on Your LinkedIn Profile? appeared first on Wayne Breitbarth.

Is Your LinkedIn Profile Just the Beginning or is it a Dead End?

Almost everything on LinkedIn starts with your profile. An impressive profile is likely to spark engagement with you, but a lackluster profile may cause viewers to head straight to your competitor’s profile. Therefore, it’s important to build out a comprehensive and visually appealing profile. iStock_000047549932_Small

A few weeks ago I shared with you simple ways to tune up the five most important sections of your profile–photo, headline, summary, current job titles, and job experiences). If you missed those free tips, check them out here.

Today I’d like to share with you a free chapter from the 3rd edition of my bestselling book The Power Formula for LinkedIn Success, which just hit the bookstore shelves this month. This chapter includes an in-depth look at some often overlooked but game-changing profile sections and tools that can set you apart from your competition and help you grow your revenue.

LinkedIn capabilities you don’t want to miss

Here is a quick overview of Chapter 9 of my book. View or download the full chapter below.

Professional Portfolio: Adding eye-catching media to your summary, current or past job experiences, and any of your educational entries is quite simple. And if your media is helpful to your viewers, they’ll be more likely to contact you and potentially do business with you.

Skills & Endorsements: This is your chance to include up to fifty of your most important keywords, thereby showing readers exactly who you are and what you do. Also, including these keywords will cause you to appear higher in the LinkedIn search rankings when people are searching for someone like you.

Volunteer Experience & Causes: People love to do business with people who are helping the world they live in, and this special section enables you to highlight your efforts to make a difference–and it gives your favorite nonprofit a boost too.

Advice for Contacting: If you add this section to your profile, it will be easy for people to contact you, even if they’re not connected to you on LinkedIn. This is especially important if your job includes any type of business development.

Reordering your profile sections: Because most readers will spend only a few moments perusing your profile, you may find it advantageous to rearrange your profile sections in order to emphasize your most important information.

Calls to action: You don’t want people to just look at your profile–you want them to do something! Encourage them to act by including at least one call to action. You might invite them to download an informational document, watch a video, go to your website, or request a quote.

For a more in-depth look at the profile sections and strategies discussed above, download your FREE copy of Chapter 9 of my book.


Download (PDF, 3.27MB)

The post Is Your LinkedIn Profile Just the Beginning or is it a Dead End? appeared first on Wayne Breitbarth.

Are You Serving Up Leftovers On Your LinkedIn Profile?

Have you been treating the Interests section of your LinkedIn profile like a plate of Thanksgiving leftovers?iStock_000030910468_Small

Interests is a subsection of the Additional Info section and can include up to 1,000 characters. It’s typically displayed way down on the bottom of someone’s profile, and people tend to put the “leftovers” there–statements or terms that don’t seem to fit anywhere else on their profile.

The Interests section can actually be quite valuable, and here are a few tips to turn those leftovers into something beneficial.

Screen Shot 2015-11-19 at 6.41.31 AM

Words here are included in the In Common feature.

When you are viewing someone’s profile, LinkedIn grabs the words in that person’s Interests section, compares them to the words in your Interests section, and displays your common interests. This provides great ice-breaker topics for your next conversation with that person.

Words here are clickable.

Each word or series of words that you separate with commas is clickable and will open an Advanced People Search window.
Screen Shot 2015-11-19 at 6.45.21 AM

So, if you want to find some fellow fishermen on LinkedIn, just click the word fishing in the Interests section, and LinkedIn’s Advanced People Search function will provide a list of every LinkedIn member who has the word fishing somewhere on their profile. You can then filter the list by company, title, region of the country, etc.

These words can help your search ranking.

Since LinkedIn’s search algorithm seems to favor words that appear Screen Shot 2015-11-19 at 6.53.48 AMmultiple times on your profile, this is a great spot to include some of your most important keywords.  I suggest that you include your keywords after you list your other hobbies and interests like fishing gardening etc.

These words help you look like a real, genuine, interesting person.

I don’t want to go all “Facebook” on you here, but I think it is important to let your professional world get a small peek into you the person, not just you the accountant, lawyer or professional LinkedIn speaker. In other words, include a few of your more typical interests–like reading, golfing, tennis or time with grandkids–along with a few that are just downright interesting and show your uniqueness–like drummer in a classic rock band, seashell collector or competitive BBQ chef.

Follow these simple tips, and you’ll not only be seen as more interesting, but you’ll improve your LinkedIn productivity as well.

Have a wonderful Thanksgiving, and I hope you also find some interesting ways to use the leftovers from your Thanksgiving feast.

The post Are You Serving Up Leftovers On Your LinkedIn Profile? appeared first on Wayne Breitbarth.

You Better Look at Your LinkedIn Profile Right Away

Your LinkedIn profile should be like a resume on steroids. In other words, you should go way beyond your one- or two-page traditional resume. You’ll want to share lots of relevant information about yourself and your company, and it should iStock_000019974855_Smallbe especially compelling to your target audience.

I suggest you start with the most important sections of your profile. If you can’t answer “yes” to all of the questions below, get busy and beef up your profile with the help of the resources I’ve provided.

1.  Photo. LinkedIn’s research says your profile will be viewed 14 times more frequently if you have a photo. Some people will not even connect with a person who doesn’t have a photo.

  • Do you currently look like the person in your photo?
  • Is your photo a head shot?
  • Are you smiling?
  • Are you dressed in your typical workplace attire?

For a more detailed look at the best practices for LinkedIn photos, read “A Professional Photographer’s Guide to Getting the Right LinkedIn Profile Photo.”

2.  Headline. These are the most important 120 characters in your profile. If you don’t edit this yourself, Screen Shot 2015-11-11 at 9.45.20 AMLinkedIn will grab your current job title and company until you take the time to write a dynamic 120-character explanation of who you are and where you’re trying to go.

  • Does your headline clearly state your current business or explain why you’re actually on LinkedIn?
  • Does your headline include a few of your most important keywords?
  • Does your headline encourage people in your target market to want to read more about you?

For additional help with your headline, download my free worksheet “The Definitive Worksheet to Optimize Your LinkedIn Profile Headline.”

3.  Summary. This section is your virtual cup of coffee with your readers or the cover letter for your job application. You have 2,000 characters to summarize the best stuff on your profile and clearly tell readers where you’re trying to go and how they might be able to be part of your journey.

  • Is your Summary written in the first person?
  • Does the first paragraph of your Summary clearly tell me why you’re on LinkedIn?
  • Does your Summary include several of your most important keywords?
  • Does your Summary include at least one call to action for the reader?

For more guidance on improving your Summary, be sure to read Chapter 7 of my book, “The Power Formula for LinkedIn Success.”

4.  Current Experience – (Job) Title. You’re missing a big opportunity if you simply put your official title here. Maximize the 100 characters LinkedIn allows in this section. LinkedIn’s search ranking algorithm gives extra weight to the Screen Shot 2015-11-11 at 9.47.38 AMwords in your job titles, and the extra words will increase clarity as well.

  • Are your most important keywords in your current job title?
  • If you’re a salesperson, did you include a few of your products and services?

For additional examples of good job titles, check out my LinkedIn profile.

5.  Current Experience – (Job) Description. This section has a 2,000-character limit and should include specifics about your individual position (use keywords) and additional information about the company you work for so the reader clearly understands both of these important points.

  • Have you included a detailed listing or discussion of your specific job duties and responsibilities and used your most important keywords?
  • Have you included specific awards, honors or recognition you have received?
  • Did you describe the promotions you’ve received?
  • Have you gotten two recommendations for this job?

For more helpful tips, check out “Does the Experience Section of Your LinkedIn Profile Impress Anyone?”

Make good use of these five important LinkedIn profile sections, and you’ll get more exposure than even a top-notch resume can garner.

The post You Better Look at Your LinkedIn Profile Right Away appeared first on Wayne Breitbarth.

What Do You Want People To Do After Reviewing Your LinkedIn Profile?

After someone looks at their LinkedIn profile, most people would like the reader to call them, email them, or send them a LinkedIn connection request. Those are good action steps, but wouldn’t it be iStock_000045310570_Smalleven better if they’d buy millions of dollars worth of what you sell, hire you right away, or do something else that’s really big?

But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

“A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.”

Hubspot, one of the world’s leaders in designing websites that concentrate on lead generation and inbound marketing, says:

“Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows…”

What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:

  • Download an informational document
  • Watch a video or listen to a podcast
  • Go to your website
  • Read your blog
  • Read a product review
  • Request a quote
  • Pick up the phone and call you

How can you incorporate calls to action in your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you’ll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:Screen Shot 2015-11-05 at 6.44.02 AM

  • Headline
  • Summary
  • Job Experience
  • Contact Info
  • Advice for Contacting
  • Projects
  • Publications
  • Long form Published Posts

Here are examples of CTAs I’ve included in the Summary section of my profile using the LinkedIn add media feature.

Here is a unique way I’ve also included a call to action in my Screen Shot 2015-11-05 at 5.54.54 AMProjects section.

For examples of other great places to include CTAs (Websites section, Publications, other applications), check out my full LinkedIn profile.

For more specific sales-related ideas, you’ll find some great tips in this article from the LinkedIn blog: Make Sure Your Profile Calls the Prospects to Action.”

The post What Do You Want People To Do After Reviewing Your LinkedIn Profile? appeared first on Wayne Breitbarth.

Warning: Your LinkedIn Profile May Be Missing Valuable Information

I field lots of questions each week about LinkedIn, but one of the most-asked questions is: Multi-Ethinic Arms Outstretched To Ask Questions

What information should I include on my LinkedIn profile?

As a general rule, if your answer to any of these questions is “Yes,” then you should include the information on your profile:

  • Does putting this on my profile add to my story or increase my credibility?
  • Does putting this on my profile make it easier for people to find me?
  • If I do not put this on my profile and my competitors have it on their profiles, will I be at a competitive disadvantage?
  • Does this information help people understand what I do and how I can help them?

Other frequently asked profile questions

Here are some of the answers I typically give when asked specific questions about profile details.

Should I include my high school?

Yes, because people will find you when searching for your school, and people love doing business with fellow alumni.

Should I include my Rotary Club membership (or similar civic type organizations)?Screen Shot 2015-07-31 at 11.31.55 AM

Yes, because people will find you when searching for other Rotarians, and people do like to do business with like-minded fellow club members. Also, others in the community will respect you for helping others.

Should I include all the jobs I’ve ever had?

Of course, because when adding connections, many people look for individuals they’ve worked with in the past. This will obviously help your past colleagues find you. Also, your job experiences help you tell your story, and the information you share might be just what a viewer of your profile is looking for.

Should I include the awards I won ten years ago at a prior job?Screen Shot 2015-07-31 at 11.29.28 AM

Yes, because awards enhance your credibility and add to your story even if they are unrelated to your current job duties.

Should I include specific industry training programs?

Yes, because it will obviously enhance your credibility and increase your chances of being found when someone is searching for people with that specific type of training.

Should I include certifications I hold?Screen Shot 2015-07-31 at 11.27.39 AM

Of course, because certifications are instant proof of credibility, and people will search for professionals with those credentials.

Should I include local groups or associations I currently belong to or have belonged to in the past?

Yes, you should. Because people like doing business with others who have the same interests and affiliations, including your groups and associations could open the door. This is also another way to enhance your credibility.

Should I include personal hobbies or interests that are totally unrelated to my current job?Screen Shot 2015-07-31 at 11.33.53 AM

Yes, and here’s why. When I was looking for an architect to join me in a charity bicycling event my company was sponsoring, LinkedIn helped me find an avid biker. So believe me when I tell you a few personal items may help you be Screen Shot 2015-07-31 at 11.37.08 AMfound and lead to a productive business relationship or your next great job.

Also, entries in this section are one of the “In Common” fields for viewers of your profile.

Bottom line:  If you’ve done it, you’re proud of it, and you want the professional world to know about it, put it on your LinkedIn profile!

The post Warning: Your LinkedIn Profile May Be Missing Valuable Information appeared first on Wayne Breitbarth.