Top 5 Publishing Tips From The 2017 LinkedIn Top Voices

Today LinkedIn is announcing the third annual Top Voices list, spotlighting the must-know contributors on LinkedIn in 2017. This past year has been filled with page-turning news -- from International Women’s Day and artificial intelligence, to diversity in Silicon Valley and beyond -- and millions of CEOs, industry leaders, entrepreneurs, and more are turning to LinkedIn to reinforce their points of view. We’re breaking down the top publishing tips and tricks that made the 2017 Top Voices rise...


The LinkedIn Top Companies | Startups are Hiring Now

We launched the Top Companies | Startups list, a new extension of our annual Top Companies list which maps the most wanted companies by job seekers. This new edition focuses on startups and maps the the top 50 industry disruptors, from beauty to biotech companies, attracting talent now. These companies are growing quickly, attracting top talent and redefining the way we work. The highest ranked companies include Uber (#1), Airbnb (#2), WeWork (#3), Lyft (#4) and Slack (#5). You can check out...


Finding Your Way in at One of LinkedIn’s Top Companies

Last week, we published our second annual list of Top Companies, looking at where professionals in the U.S. want to work now. The list includes some of the most sought-after companies across a variety of industries, where the talent competition is strong. To help you find your way in, we took a look at where there’s the most opportunity at a handful of our Top Companies. We analyzed our LinkedIn Premium Business Insights data to learn more about where you can get your foot in the door, and head...


LinkedIn Unveils Second Annual Top Companies List

We just announced the second annual Top Companies list, spotlighting the companies most-sought after by LinkedIn’s 500M+ members based on billions of actions. The top companies on the list in the U.S. are Alphabet (#1), Amazon (#2), Facebook (#3), and Salesforce (#4). The proof is in the pudding with the data, but what makes these companies so appealing to job seekers? The LinkedIn editorial team dug deep and found a few key trends. The First Day Counts: Top Companies make day one a big deal......


Secrets of LinkedIn’s Top Voices: What You Can Do to Make Your Writing Stand Out

Every day on LinkedIn, we see professionals taking to their keyboards to make sense of the world. We now have more than 3 million unique writers on the publishing platform creating 160,000 articles per week. Today we spotlight the must-know writers of 2016 with our second-annual LinkedIn Top Voices list. Here are steps you can take to start writing on LinkedIn now—and just maybe we’ll see you on the LinkedIn Top Voices list next year. Write What You Know Plumb your professional world to come up...


Introducing the 2016 Next Wave: The 120 people making waves in some of the biggest industries

Today we launched the 2016 LinkedIn Next Wave, our second annual reveal of the 10 must-know names who are transforming a dozen different industries. In profile after profile, you’ll find professionals who are leading their companies, business units, peers and employees toward a future that they see more clearly than most. These risk-takers have a sense of where the world is going — and are happy to guide the rest of us there. There are 120 examples of how that future plays out. But just to give...


LinkedIn Unveils the List of Companies Where Members Want to Work Now

We just unveiled LinkedIn Top Attractors. It’s the first-ever list that ranks the most sought-after companies by professionals in the world right now based on the billions of actions taken on LinkedIn by our 433+ million members.

Topping the U.S. list is Google, Salesforce, Facebook, Apple and Amazon. It’s no secret that competition to work at a Top Attractor is stiff, so you may be wondering how you can stand out amongst the sea of applicants at these sought-after companies. Here is some helpful advice from the companies on the list about what they look for during the hiring process.

Understand the company and express your passion.

Across the board, the companies on the list want candidates to be passionate about their brand and mission. Airbnb wants team players who use their service. If you’ve never stayed at an Airbnb, make sure you do so prior to applying. Before you interview at Netflix, binge watch season two of Bloodline. To learn more about their cultures and what’s important to these companies, follow them on LinkedIn.

Be true to yourself

Time and time again, these companies told us they aren’t looking for candidates who fit a certain mold because they value employees with diverse skillsets and personalities. “We don't hire for ‘culture fit,’ we hire for ‘culture add,’" said Pandora. “We want our employees to bring their own unique, individual perspective to Pandora, rather than have them blend in with the pack.” A good way to showcase your personality is by publishing on LinkedIn and sharing your point of view on industry trends and news in today’s professional world. Also, make sure your LinkedIn profile reflects your personality, aspirations and skills; starting with a good photo, which is like a virtual handshake.

Think ahead and be organized for job interviews.

While it may seem obvious, many candidates aren’t thinking ahead. The companies on the list reinforced the importance of being prepared and doing your homework. Make sure you know your professional narrative cold. Salesforce told us that the best candidates “enthusiastically express what makes [them] tick… and align [that] with the company’s mission.” An easy way to get in right mindset is to read up on the company, see what LinkedIn Influencers in the industry are talking about and read what employees are sharing and posting.

Find out what open positions are currently available at the companies on the Top Attractors list by searching for jobs on LinkedIn. To learn more about these companies and why they are sought after, visit the Top Attractors.

*While we are thrilled that many people want to work with us at LinkedIn, we have removed ourselves from consideration for The LinkedIn Top Attractors list as we do with all other lists in the editorial franchise. The list still features Microsoft and was finalized prior to the announcement on June 13, 2016 that Microsoft intends to acquire LinkedIn. We will re-evaluate Microsoft’s inclusion in the future.

We Ranked LinkedIn’s Best Writers of 2015. Time to Follow Them All Now.

LinkedIn Top Voices

Every week, professionals from around the world publish over 150,000 posts on LinkedIn. Those posts cover everything from the narrow to the macro; some of the now nearly 2 million writers come once, others have carefully honed their voice.

So who should you read? And if you’re a writer, who should you emulate?

We answer those questions today with the debut of LinkedIn Top Voices, our ranked list of the top 10 writers in eight different areas — finance, tech, marketing, healthcare, leadership, media, education, venture capital — who broke out from the crowd. We also looked at the Influencers, the roughly 500 top voices in the professional world, and analyzed which 10 Influencers our readers thought were at the head of the class in 2015.

Among some of the names who surfaced as member favorites:

  • Karen Gross, the former president of Southern Vermont College, who uses her expertise in education to make sense of the protests on college campuses, the growing student debt burden and the debate over the glut in law schools.
  • Olivia Barrow, a reporter for the Milwaukee Business Journal, who gives readers a behind-the-scenes take into producing a major story and shares her own thoughts on the future of news. (One prediction: the days of free news may be over, something she says is a very good thing.)
  • Mina Radhakrishnan, the entrepreneur-in-residence at Redpoint Ventures, adds an informed opinion on issues affecting Uber (her previous employer), Airbnb and other such marketplaces, and writes about “products I’d have in a perfect world, if they were built exclusively for me.”
  • Geoffrey Garrett, the dean at The Wharton School at the University of Pennsylvania, uses his travels around the world to help to inform his view on the future of the global economy.

When it came to looking at the Influencers, readers signaled that they were hungry for informed insights into the global economy. With so much focus on bubbles, Fed rates and employment issues, it’s not surprising to see big names in economics bubbling up: Mohamed El-Erian, Ian Bremmer and Jill Schlesinger.

As with all LinkedIn Lists, our quarterly series that highlights the top people and companies in the business world, Top Voices is a combination of data and editorial signals. We relied on a formula that measured a host of criteria to determine writers who were making a mark in their industries: engagement around content (especially comments, which — thanks to a lack of anonymity on LinkedIn — are unusually strong); growth of followers tied to publishing; number of times the writer had been featured in a channel in their area of expertise; and how often the contributor had been chosen as an Editors’ Pick. That last channel is reserved for top content that helps explain the world today; when editors on my team select a story for Editors’ Picks, they are signaling that a story is worth paying attention to right now.

Writing can be a lonely, nerve-wracking process: you’re putting yourself and your beliefs out there for everyone to critique or build on. Those who have gotten the bug for writing know the real joy comes not in writing but in having written. Once you hit publish, the ideas bouncing around in your head turn into a worldwide conversation: you help shape the world of your readers and they help shape yours with their informed comments. As list member Marianne Griebler explained, “When someone else takes the time to thank you or scold you for the ideas you’ve put down in words, it’s intoxicating. It’s what drags us back to the keyboard again.”

The 90 people on this list show what can happen when you hone your craft and develop your voice; it doesn’t take being a professional writer, it takes being fearless.

I’m following them all now and hope you will, too.


Footnote: We excluded all LinkedIn employees and ex-employees from consideration to avoid any signs of favoritism; our list is limited to people writing in English this year and we’ll look to explore expansion in the months to come.

Want to nominate someone you’ve been following for next year’s list? Fill out this form.

Finally, massive kudos go to the dream team of Senior Editor Chip Cutter, Marketing Manager Margeaux Brooks and Senior Data Scientist Caitlin Crump who managed the process of ranking, evaluating and highlighting the 90 names appearing on our 2015 list.

Introducing LinkedIn Next Wave: Top Professionals 35 and Under Changing the Way We Do Business

LinkedIn Next Wave

Today’s entrepreneurs, inventors and company builders don’t fit a stereotype. They don’t come from similar backgrounds. And they may not even be names you’ve heard of before. But what they do have in common is that their brilliant ideas, and their drive to succeed have landed them on the very first LinkedIn List — a new quarterly series celebrating professionals and companies that are doing extraordinary work and transforming their fields.

We’re proud to elevate these business luminaries among us and introduce you to the LinkedIn Next Wave: Top Professionals 35 and Under.

Who are the Next Wavers? You’ll find everyone from Maura McCarthy, a former venture capitalist who is  reigniting the allure of prefab homes, to Chris Valasek, the security researcher who hacked into a Jeep to reveal security flaws — and just got hired by Uber. There are multiple engineers who moonlight as musicians (like Theresa Vu, who has a No. 2 hip hop hit in Japan!), professionals who have already made multiple career transitions – all at the age of 35 and under – who prove day in and day out that they are just getting started.

Here’s a glimpse at a few more:

  • Laura Ridlehoover helped create Amazon’s Dash button with the goal of simplifying e-commerce
  • Dallas Dance is one of the youngest big-city superintendents, working to put a laptop in the hands of every student in Baltimore
  • Erik Douglas’ technology is turning every cell phone into a tool that can diagnose ear infections — and more
  • Rich Heley is tasked with keeping Tesla running, something he learned overseeing the iPhone and iPod manufacturing

Surprising tidbits emerged about the 150 Next Wavers, too. More than 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A. They’re 25% more active in charities, boards and advisory roles than the average LinkedIn member. They also work in 22 different U.S. cities, from San Francisco to Atlanta to Columbus.

And we can learn from their approach to business. For one, they set absurdly high goals for themselves. They are focused on changing lives first and building a good business second.  They take on big world problems — food scarcity, healthcare inequality, crime fighting — with data- and design-driven mindsets. One listee, Leslie Dewan of Transatomic Power, is even tackling climate change and nuclear waste at the same time.

Another takeaway: They write their own job descriptions. Carlos Gomez Uribe, the vice president of innovation at Netflix, helps oversee the company’s algorithms for recommendations. But his job didn’t exist when he joined the company. Take another Next Waver, Solomon Hykes, CTO and Founder of Docker. When asked how he picks a job he said, “I prefer to create my own.” Both show the importance of creating your own role and finding your way.

Hungry for more? Browse and share all 150 names. Check out my post on LinkedIn for more information on how we came up with the Next Wave list. Each quarter, we’ll be releasing a new LinkedIn List — and we’d love your thoughts on who to feature. You can nominate names for next year’s Next Wave list here.

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