How Do You Look on the LinkedIn Mobile App?

Over half of all LinkedIn usage is on the LinkedIn mobile app, and we all know in which direction that statistic is going, don't we.

So, is your LinkedIn profile ready for people to view using the app?

Obviously, there are differences in the amount of information that LinkedIn can display on a desktop versus a mobile device, and that difference requires each of us to relook at how we have our profile set up. Obviously, we want to look our best regardless of what device people are using.

Therefore, here are my very best tips for making sure your profile really pops when people are checking you out on the go.

Mobile App LinkedIn Profile Best Practices

Please keep in mind that many of the revisions outlined below need to be made from your desktop rather than your mobile device.

Headline.  Nothing shows up more prominently than this section, so make sure it clearly displays who you are and what you do.

If you have loaded this information via your desktop, this section is limited to 120 characters. However, if you enter this information via the mobile app, you just might get to include an additional 100 characters. I said "might" because I have heard from a few folks that they could not add the extra characters using their mobile app, but most people have had success.

Education.  Because only your first education entry shows up, it's important to display your best entry. It's still smart to put on your profile the one-day specialty training course you attended last year, but that's probably not the first thing you want viewers to see.

Summary.  On the mobile app, people will see the first 78 characters (including spaces) from your profile summary. This shows up right below your location, so it's important to take full advantage of those characters. I've seen some sales professionals include their phone number and business email here so viewers don't have to struggle to find that information.

Posts.  Published posts get high priority on the mobile app. One post is visible until a viewer chooses to view more. Therefore, you'll want to have at least one post that includes an eye-catching image.

Activity.  The mobile app displays your last two status updates. Don't miss this opportunity to increase your credibility with the LinkedIn communityespecially if your competitors are consistently sharing helpful information.

Job Titles.  LinkedIn does not truncate your job titles on mobile, so you'll want to take full advantage of your 100 characters. And by including a few descriptive words after your formal job title, readers will understand exactly what you can do for themand it will also improve where you appear in the LinkedIn search rankings.

Skills & Endorsements.  The three skills that you have "pinned" to the top of your profile will be displayed on your mobile profile as "Featured." Therefore, make sure they are your most important skills—which are probably also your most relevant keywords. This "pinning" process can only be accomplished on the desktop.

Recommendations.  On mobile, LinkedIn highlights one of your recommendationsand usually only the first part of your most recently received recommendation. If that information is not as flattering as you would like, you can ask that person to revise his/her recommendation, hide that recommendation if the next most recent is better, or try to get a brand new one that really pops.

Accomplishments.  This mobile section displays the raw number of publications, courses and certifications from the corresponding sections on your LinkedIn profile. Therefore, if you have published material, taken courses or received certifications, be sure to flaunt them on your profile, and you'll receive the added benefit of having these numbers show up on mobile.

People Also Viewed.  This is the final section of your mobile profile, and LinkedIn has given it lots of space and even a color of its own for added emphasis. But it's important to decide whether you really want this emphasis. People Also Viewed is an optional section on your LinkedIn profile, but it is automatically included unless you go to Settings and choose to eliminate it. Some people see it as a roadmap to their competitors. Only you can decide if it's helping or hurting you.


If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

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Are You Ignoring the Right People on LinkedIn?

If you owned a retail store and a potential buyer entered your front door, would you ignore him or her? Of course not. Well, that's what many people are doing on LinkedIn, and then they wonder why they aren't getting any quantifiable results from using the site.New shop, owner at the door with customer

Think of your LinkedIn profile as your retail store. As with most retail stores, there's lots of competition for potential buyers and many different ways that people find out about your store before they waltz in the front door.

But once they choose to visit, are you reaching out and saying, "Hi, thanks for visiting; how can I help you?" Trust me on this onefrom my experience, most people aren't doing this.

How to welcome people to your "LinkedIn store"

There are two easy ways to recognize potential customers or connectionsWho's Viewed Your Profile and your inbound invitations to connect.

Now, if you're not specifically in sales and are about to stop reading, please reconsider, because let's face itwe're all selling something. If you're not selling products or services, you're selling yourself or your organization every day. If you didn't have something to sell, you probably wouldn't be using LinkedIn.

Here are my best practices for recognizing and approaching potential buyers, particularly those who are in your target market.

Who's Viewed Your Profile

screen-shot-2016-12-07-at-9-10-56-amView this list often, because if you're using the free account, you can only see the last five people who checked you outand then only the information they've chosen to share with you.

However, if you're using the Google Chrome browser, here's a trick that will help you see the full list even though you don't have a premium account. Simply download this free special extension.

If their headline looks interesting, click through to view their full profile and ask yourself this question: Is there any information here (job experience, education entries, people you have in common, interests, etc.) that resonates with me or would help me to have an interesting conversation with them?" If the answer is "yes," invite them to join your network by using a five-star invitation.

Inbound Invitations to Connect

screen-shot-2016-12-07-at-9-13-08-amDon't be too quick to hit the Ignore button hereeven if you've never met the person. You don't know why they "walked into your store," so it's worth your time to figure out who they are and how you might be able to help them.

It's best to view your inbound invitations from your Pending Invitations page rather than your mobile device, because you'll have access to a lot more information about the person. On your phone you won't be able to see what people you have in common nor can you respond to a message without inviting the person to join your network. Messages are also truncated, so you may miss something important if you don't take the time to read the full message.

My article Is Opportunity Knocking at Your LinkedIn Door? will help you understand who to connect with and give you some examples of simple ways to respond when the right person has walked into your store.

If you start executing these best practices, I'm confident you'll begin to quickly identify the hottest prospects and reach out in a way that will improve your chances of success.

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7 Amazing but Hard-to-Find Free LinkedIn Features

Most LinkedIn users (79% according to my latest LinkedIn user survey) are not Screen Shot 2016-09-01 at 9.58.24 AMpaying anything to use the site. That's why most of what I teach in my book, my online training course, and in my live corporate and individual sessions focuses on becoming a skillful user of the free account.

Here are seven simple ways you can capitalize on powerful, hard-to-find LinkedIn features without spending a cent.

1.  Save Advanced People Searches. This is like having a 24/7 virtual assistant who's always looking for the right people. Once you've completed anScreen Shot 2016-09-01 at 9.21.27 AM Advanced People Search that gives you a list of just the right folks, click the words Save search (top right corner). Then each week LinkedIn will automatically show you new people who meet your defined search criteria. This is absolutely priceless. For more information on this feature, click here.

2.  Find fellow alumni. It's hard to explain the warm, fuzzy feelings fellow alumni have for each other, but LinkedIn makes it very easy to find and contact your fellow alumni--and many times they'll be quite willing to do business with you. Screen Shot 2016-09-01 at 9.23.38 AM

Select Universities from the drop-down menu and type the name of your school in the search box. Choose your school when it shows up on the list, and then select Students & Alumni. Choose your filter columns or keywords, and LinkedIn magically shows you just the right fellow alums--smiling faces and all. Ka-ching! For more information on the Alumni feature, click here.

3.  Add media to your profile. To create a compelling profile, you need to strategically tell your professional story. A simple way to enhance your written story is to add links to important websites and upload media or other files. Screen Shot 2016-09-01 at 9.26.44 AM

Click the Add media button to add your best stuff to your Summary, Experience, and Education entries. Viewers will then be able to watch, download, and read your most important work samples, company information, personal testimonials and recommendations, and so much more. For more information about adding media, click here.

4.  Download your connections database. Who wouldn't want a spreadsheet of their first-level connections' first and last name, current company and title, and primary LinkedIn email address? Screen Shot 2016-09-01 at 9.28.03 AM

Simply select Connections under the My Network tab on your top toolbar, and then click the Settings icon. Next, click Export LinkedIn Connections on the top right, and then enter your user name and password. Within minutes LinkedIn will send you a zip file with that information and much more.

Screen Shot 2016-09-01 at 9.38.50 AM5.  Use the Relationship tab. All of your first-level connections have a Relationship section at the top of their profile where you can make confidential notes, set follow-up reminders, and use tags to file their names in your predetermined file drawers. This could be the easy-to-use CRM (customer relationship management) tool you've been looking for. For more information about this feature, click here.

6.  Send messages to fellow group members. Unless you have a premium account, you cannot send a direct message to people who are outside your network without incurring an InMail fee--with one exception. Each month LinkedIn gives you 15 free direct messages you can send to people who have agreed to accept messages from fellow group members. Screen Shot 2016-09-01 at 9.32.17 AMInMails typically cost $10 each, so this is a $150 gift from LinkedIn.

You can join a group just long enough to send someone a free InMail. Under the group name, click the number of members, and enter the person's name in the Find a member box. Then select the envelope icon to the right of the person's name.

7.  Search your connections' connections. This is an easy way to look for potential customers, employers, etc. whom your connection can introduce you to.

Start by clicking the magnifying Screen Shot 2016-09-01 at 9.34.30 AMglass in the Connections section of one of your first-level connection's profile. After clicking, in place of the magnifying glass, a box appears where you can enter keywords. LinkedIn will then provide all the people in your connection's network who have those keywords included on their profile. To learn more about this valuable feature, click here.

There you have it--seven features that would certainly be worth paying for, but they're totally free.

For step-by-step video lessons on these features and many more, check out my advanced LinkedIn online course by clicking here.

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Are You Spending Enough Time on LinkedIn to Get Results?

Online Internet Web Coupon for Laptop Computer Discount ShoppingMany of the best ideas in life never get implemented because there just isn't enough time.

I frequently make this comment in my closing remarks at LinkedIn speaking engagements:

If my LinkedIn book came with a coupon in the back for an extra hour each day (a bonus 25th hour), I know that more of you would fully embrace many of the great features I just shared with you.

Perhaps lack of time is one of your LinkedIn hurdles as well. So let's take a look at how much time successful LinkedIn users are actually spending on the site.

Screen Shot 2016-07-15 at 11.34.39 AMAccording to my most recent LinkedIn user survey, just over half of respondents said they're spending zero to two hours per week on LinkedIn, but 15% of the users are spending more than one hour per day!

How much time does it take to get verifiable results on LinkedIn?

By digging deeper into the survey results, we can see the correlation between the amount of time spent on LinkedIn and the success users are having as a result of the time they spend.

When asked How important is LinkedIn in your efforts to grow your network and Screen Shot 2016-07-30 at 10.22.35 AMdevelop your business or help you find employment, respondents answered 1, 2, 3, 4 or 5, with 5 representing extremely important and 1 representing not important.

About one-tenth of those surveyed answered 1 or 2, but only 13% of them are spending three or more hours per week on LinkedIn.

Two-thirds of the survey respondents answered 4 or 5, and a full 60% of them are spending more than three hours per week on LinkedIn. 

First of all, it's good news that two-thirds of all respondents consider LinkedIn to be very helpful to their business or career. But it's also important to note that the majority of those users are spending in excess of three hours per week. Personally, I don't think it's a tremendous leap to conclude that most people who make a significantly larger commitment of time on LinkedIn are seeing real results from that increased time devoted to LinkedIn.

What should you be doing with your time on LinkedIn to optimize your effectiveness?

Like most things in life, the more time you put in, the more results you get--as long as you're spending your time doing the right things. So, what are the right things?

Without having a one-on-one LinkedIn consulting session with you to learn more about you and your business, it's hard for me to answer that specifically, but here are the top three activities that will produce results, regardless of your individual objectives and strategies on LinkedIn. They have been extracted from my free 20-question LinkedIn self-assessment titled LinkedIn Success Scorecard: How do you measure up? Download your free copy below.

In an average week, how often do you post an individual status update? [0 = 0 points, 1-5 = 5 points, 6-10 = 7 points, 10+ = 10 points]

To learn more about posting status updates, read LinkedIn Status Updates: The Rule Everyone Should Follow.

Have you saved at least one Advanced People Search? [10 points]

To learn how easy it is to amp up your results by using saved searches, read Have You Ever Called on the LinkedIn Dynamic Duo?

When people in your target audience show up on your “Who’s Viewed Your Profile” list, how often do you send them a message or an invitation to connect?  [Never = 0 points, Sometimes = 2 points, Frequently = 5 points, Always = 5 points]

Read Are You Taking Advantage of the Top Rated LinkedIn Feature to learn how this LinkedIn feature can pay big dividends. 

These three activities are best practices with most of my consulting clients, but it's important for you to evaluate the features and activities you're spending your time on each week and make sure they're giving you the results you desire.

If you'd like to schedule a personal session with me to learn more specific ways to generate results for your company or your career, contact me here.

For more suggestions on how to manage your LinkedIn account on a daily, weekly, monthly, and periodic basis, check out Chapter 19 of the newest edition of my bestselling LinkedIn book Ready...Set...Go! A Six-Week, Two-Hour-Per-Week Road Map to Results.

LinkedIn Success Scorecard: How do you measure up?

Download (PDF, 304KB)

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Do you Need 500+ Connections to be Successful on LinkedIn?

Fueling up a vehicle with a red gas pump.Please see similar images from my portfolio.LinkedIn connections are the gas in your tank. The more you have the further you'll go, especially if the gas in your tank is "high octane" (strategic connections).

To learn how to get more strategic LinkedIn connections, check out my article "Is Your LinkedIn Tank Filled with the Right Gas?")

But is there really something magical about having 500+ people in your network? The results of my latest LinkedIn user survey can help us answer that question.

When asked How many first-level connections do you currently have on LinkedIn, 55% of the 900+ respondents said they have more than 500 connections.Screen Shot 2016-07-15 at 11.33.51 AM

But let's peel back the onion a bit to explore how the number of connections relates to success on LinkedIn.

When asked How important is LinkedIn in your efforts to grow your network and develop your business or help you find employment, respondents answered 1, 2, 3, 4 or 5, with 5 representing extremely important and 1 representing not important.

About one-tenth of those surveyed answered 1 or 2, and only 36% of them have 500+Screen Shot 2016-07-30 at 10.22.35 AM connections.

Two-thirds of the survey respondents answered 4 or 5, and 61% of them have 500+ connections.

First of all, it's good news that two-thirds of all respondents consider LinkedIn to be very helpful to their business or career. But it's also important to note that the majority of those successful users have large networks (500 or more connections). Personally, I don't think it's a tremendous leap to conclude that most people with large networks are experiencing greater success on LinkedIn.

How a larger LinkedIn network improves your chances of success

There are certainly successful LinkedIn users who have small, close-knit, strategic networks, but there are many benefits of a large network. Here are some examples:

  • You'll appear more often in search results
  • You'll usually be higher in the search ranking
  • You'll have more shared connections and thus have easier access to the right people
  • You'll show up more often in People Also Viewed
  • You'll appear more often in People Similar To
  • Your status updates and published posts are more likely to receive views, shares and comments

Am I suggesting that quantity of connections is always better than quality? Absolutely not. A small, strategic network of people you know and trust works great for some people. But think about how much better a large network of strategic connections could be.

And whether you decide to join the LinkedIn 500+ club or not, make a habit of engaging with your connections. Share your knowledge with them, introduce them to each other, acknowledge their accomplishments, and you'll be on your way to business and career success.

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It’s Simple for You to Get Results Using LinkedIn. Here’s How.

According to my latest LinkedIn user survey, only 23 percent of respondents said LinkedIn has helped them generate iStock_000021725199_Smallidentifiable business opportunities. As far as I’m concerned, that just stinks! That’s why it’s my daily mission to help you start using LinkedIn to find and build new relationships that lead to more business.

To clarify, this doesn’t mean simply selling more products and services. It includes:

  • Finding more donors and volunteers for your nonprofit
  • Increasing and improving your list of suppliers and vendors
  • Identifying new strategic partners
  • Improving the pool of candidates for your latest job opening
  • Helping you secure your next great job

But how can you use LinkedIn to generate identifiable business opportunities?

You consistently follow my step-by-step process.

The Five C’s: Using LinkedIn to Grow Your BusinessFive C's

This is the same process I share with my corporate and individual clients, people who attend my public classes, and in my online course Explode Your Revenues Using LinkedIn. Follow all five steps for maximum results.

CREATE a customer-focused profile

  • Use special profile sections and add media to highlight your area(s) of expertise.
  • In addition to the Contact Info and Advice for Contacting sections, consider including your preferred contact information in your Summary and Current Job Experience sections.
  • Include specific calls to action throughout your profile to encourage readers to engage with you.

CONNECT with your prospects

  • Use Advanced People Search, Company Search, Alumni, Groups, People You May Know, and Who’s Viewed Your Profile to find new prospects.
  • Use a five-star invitation to reach out to potential prospects. Include where you met (if applicable) and/or how you could help each other.
  • Avoid LinkedIn’s standard invitation language.
  • Always be on the lookout for quality connections. The larger your network, the more opportunity for business growth.

CATEGORIZE your connections

  • Use tags to group prospects who have similar buyer characteristics.
  • Download your connections database. You can then filter and sort the names for use outside of LinkedIn.
  • Consider upgrading to one of the premium LinkedIn accounts to receive additional profile sorting and saving options.

COMMUNICATE with your network

  • Stay in front of your audience by making daily status updates.
  • Add value to your relationships by sharing valuable industry information. Do this by publishing your own original content in the Published Posts section of your profile.
  • Use direct messaging to contact your first-level connections and fellow group members–but don’t contact them too often or sell too hard or they may remove you from their network.
  • Increase your exposure by engaging in group discussions and “liking,” “sharing” or commenting on other people’s status updates.

CAPITALIZE on existing relationships

  • Connect with all of your existing clients/customers.
  • Search through your current customers’ connections Explode Home Page Widget-01and ask them to refer you to specific people in their networks whom you’d like to have as future customers.
  • Ask for LinkedIn recommendations from your most impactful and loyal customers to display proudly on your profile.

For step-by-step instructions from me on how to execute these five LinkedIn strategies, check out my online video-based course Explode Your Revenues Using LinkedIn. And for a limited time you can purchase it for only $97 by using the promo code SALES. Click here for details and to purchase.

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Find Out What Others Are Doing on LinkedIn

When I jump into something new, different or confusing (like LinkedIn), Stop leaving us in the darkI often wonder how other people are using it and how can it help me improve myself or my business. And that’s why I launched my LinkedIn User Survey way back in 2009.

Over the past seven years, I have shared with you, my treasured audience, answers to questions like these (2015 results are in red):

  • What percent of the LinkedIn users are paying for a premium account? (18%)
  • How many hours per week are people spending on LinkedIn? (51% spend 0-2 hours per week)
  • How many LinkedIn groups do people belong to? (37% are in 1-9 groups)
  • What is the top rated feature on LinkedIn? (Who’s Viewed Your Profile)
  • What are people saying LinkedIn has helped them with? (77% said “Research people and companies”)

Over 1,400 people shared their opinions with me last year. If you’d like to see the complete results, click here.

2016 LinkedIn User Survey

Now it’s time to fire up the LinkedIn survey machine again, and I’d be honored if you would take iStock_000018913584Smalljust three minutes (I timed it myself) and complete the survey.

As an additional incentive to participate, three lucky winners will receive full access to my online video-based LinkedIn course Explode Your Revenues Using LinkedIn ($147 value). Also, near the end of the survey, there’s a box you can check if you’d like to receive the full results of the survey.

To participate in the survey, click this link or cut and paste it into your browser.

Thanks for your continued readership and support. The information you share in the survey will ensure that I can continue to provide you with the most relevant information each week.

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Do You Want to Guarantee a Winning 2016? Then Get a LinkedIn Tune-up.

There’s something about September 1 that seems to motivate people to think about ending the year strong and preparing for a record-setting new year. Setting the 2016 business direction, 3d renderAnd that’s why my phone was ringing off the hook this past week. Companies want me to provide LinkedIn training so everyone can be up and running at peak “LinkedIn efficiency” in 2016.

To position you, too, for a banner year, I’m giving you a resource (see below) I share with many of my corporate clients. It will help you discover what parts of your LinkedIn profile and LinkedIn activities need some adjustment so you can operate at peak “LinkedIn efficiency.” It’s called the LinkedIn Success Scorecard: How do you measure up?

In about five minutes, you’ll know what needs to be beefed up in order to set yourself up for a record-breaking 2016.

If you need help making these changes or developing your strategy, refer to my book or use keywords to search my blog.Screen Shot 2015-09-02 at 2.45.35 PM

For example, if you need help with your profile Summary (question 3), go to pages 49-56 in my book or search my blog using the word “summary,” and Professor Wayne will give you a detailed lesson on improving your Summary section.

Once you make these changes, you’ll be ready to hit your lofty business objectives for the rest of this year, for 2016, and beyond.

Then let me know how you’re crushing it in the new year!


Download (PDF, 314KB)

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