It’s Easy to Build a Targeted Prospect List on LinkedIn in 5 Minutes

It only takes about five minutes on LinkedIn to put together a perfect list of people you might want to meet—and you don't even need a premium membership to do it.

But I'm always amazed at just how many self-proclaimed experienced LinkedIn users do not know how to do this. Therefore, I'm going to show you just how simple it is to do it with the current free LinkedIn user interface.

At this time there are fourteen available filters (e.g., title, locations, current and past companies) when using LinkedIn on your desktop and seven available filters when you're using the LinkedIn mobile app. These will help you quickly narrow down the 600+ million person LinkedIn database to the exact right list for you.
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Building a highly targeted LinkedIn prospect list

Whether you're looking for new customers, donors for your nonprofit, or a great new job, these simple steps will help you build the perfect list of prospects to reach your personal or professional goals.

1. Put your cursor in your top toolbar search box and select Search for People when the drop-down menu appears.

2. Click the words All Filters in the white toolbar that appears below your top toolbar.

3. Put the words you'd like to search for in the appropriate filter boxes or check the box if your desired word(s) already appears under a filter category. Use LinkedIn's Boolean search rules so you get the best possible list. For instance, if you search for executive vice-president, you'll get people who have executive and/or vice-president on their profile. If you search for "executive vice-president" (with quotation marks), you'll get only people who have executive vice-president on their profile. When you've entered all your words and checked any applicable boxes, click the blue Apply button.

For example, if I am looking for people who work at Harley-Davidson with a current title that includes the word purchasing or sourcing, my entries would look like this.

LinkedIn then gives me a list of 78 people who meet those search criteria. Everyone who does this search exactly as I've done it will get a list of 78 people, but the order of the list (LinkedIn calls this relevancy to the searcher) and access to full profiles (currently you can view the profiles of 1st degree, 2nd degree, 3rd degree and fellow LinkedIn group members) will be different for each person who performs the search.

Getting your perfect list is just that simple and only takes about five minutes, but what should you do next? Check out my recent article How to Improve Your Chances of Getting a Response on LinkedIn to learn tips and tricks for capitalizing on the list you receive.

The post It’s Easy to Build a Targeted Prospect List on LinkedIn in 5 Minutes appeared first on Wayne Breitbarth.

Have You Ever Called on the LinkedIn Dynamic Duo?

iStock_000023222888_SmallI just saw the movie Batman v Superman: Dawn of Justice. It takes me back to my childhood when I was an avid Batman comic book reader/collector.

But you’re probably wondering what in the world does Batman have to do with LinkedIn? Has Wayne finally lost his marbles?

Actually, I’m just fine–at least I think so–but here’s the connection.

This week I’m going to share with you what I fondly refer to as LinkedIn’s dynamic duo of lead generation features. Just like the dynamic duo of Batman and Robin, they’re great on their own, but together they’re much more effective.

So, come meet LinkedIn’s lead generation dynamic duo: Advanced People Search and Saved Search.

Simply put, these two features together will automatically serve you up a list of targets who meet your defined criteria –and I use the word target very positively. This could be customers, vendors, donors, employees, strategic partners, future employers, and experts, to name only a few of the endless possibilities.


How to get the Dynamic Duo working for you

Follow these simple steps:

1.  Click the word Advanced to the right of the blue magnifying glass on the top LinkedIn toolbar.Screen Shot 2016-03-29 at 2.44.00 PM

2.  In the search filter boxes (lefthand column and center column), enter the keywords, job titles, company names, geographic areas, etc. that your targets would use to describe themselves on their LinkedIn profile.

3.  Review the list of people your search uncovers, making sure they actually look like people you’d like to meet, and see which of your connections already know these individuals.

Screen Shot 2016-03-29 at 2.47.09 PM4.  Click the words Save search on the top right of this list of search results.

5.  Decide what you want to name this target list and how often you want LinkedIn to notify you of new results.

From this point forward, LinkedIn will deliver to you–at whatever interval you choose and without any further work on your part–an updated list of your best and most qualified leads. And, maybe more importantly, you’ll see which of your connections might be able to make that all-important introduction to these potential customers.  

Oh, are you wondering what I thought about the movie? I gave it 2.5 out of 5 stars, and that rating is coming from a guy who grew up on Batman–so not exactly an impartial reviewer. Does anyone know how to get ahold of Adam West?

The post Have You Ever Called on the LinkedIn Dynamic Duo? appeared first on Wayne Breitbarth.