Behavioral Data Is About to Take a Back Seat to Declared Data

Marketers need to know the difference. Do you?

Harvard’s New Data Science Program Signals a Big Shift for Businesses

Data science informs entrepreneurs in a way that listening to their gut just can't.

Data Without Context Is Bogging Your Team Down

Most business leaders struggle to convert raw data into actionable insights.

Why This Insurance Marketplace in India is Giving Away Its Most Valuable Commodity

Think about developing a marketplace-wide platform you work on, side by side with the partners in your space.

Why Un-Silo-ing Your Data Will Boost Your Company’s Efficiency and Productivity

You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.

Want to Be More Like Amazon? Start By Making Your Startup More Data-Driven.

Most companies understand the importance of customer data, but lack the analysis expertise to match their ecommerce competitors' level.

The 7 Most Common Analysis Mistakes New Marketers Make

Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can't be compared.

Aggregate Data to Grasp the Whole Customer Journey

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.

Stand Toe to Toe With Legacy Giants by Investing in a Data Strategy

For companies looking to box with the heavyweights, a good data strategy is essential.

The Secret to Outpacing Your Rival? Competitive Insights.

Entrepreneurs live to innovate and to stay a step ahead. Here's how to use data to keep competitors in your rearview mirror and make it happen.