Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?

5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they're so darned pricey?

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand.'

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.

Ever Wonder Why YouTube Hasn’t Destroyed America’s Funniest Home Videos?

More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.

Are Your Customers Loyal? Answer These 5 Questions to Find Out.

Customer loyalty is an important building block for the positive reputation of a business.

5 Interactions to Help Improve Your Follower Loyalty on Social Media

With loyal followers in tow, you're far more likely to be successful.

6 Strategies Smart Brands Use to Satisfy and Retain Their Customers

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?

3 Steps to Retaining Existing Customers

Everyone wants to add customers, but don't forget about the ones you already have.