Here’s How to Earn and Keep the Loyalty of Your Customers

Nobody will buy from you unless they trust you, but once they trust you they will buy again.

4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic

Make sure your brand and message is inclusive.

The One Customer Relations Tip You Need to Grow Sales

Eric Siu lays out why how your customers remember you makes a big difference to your business.

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?

5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they're so darned pricey?

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand.'

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.

Ever Wonder Why YouTube Hasn’t Destroyed America’s Funniest Home Videos?

More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.

Are Your Customers Loyal? Answer These 5 Questions to Find Out.

Customer loyalty is an important building block for the positive reputation of a business.