CX Storytelling: Transforming Thought and Action

Don’t you wish you could be a fly on the wall after one of your presentations? It’s common after a presentation that people will tell you, “Nice job” or “Good stuff.” But what did they really think? Did they find it valuable? More importantly, did you have the desired impact to effectively transform the way

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CX Storytelling: Context Can Make a Big Difference

Like most business professionals, customer experience leaders are commonly called upon to deliver presentations. When we’re preparing, we often think about what we want to say. However, sometimes it helps to take a step back and ask, “What is this really all about?” In other words, what type of presentation is this going to be

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Looking to Increase CX Visibility with Executives? Try a Journey Map.

Customer experience is currently a great industry to be a part of. Why? Executives are increasingly pointing to customer experience as the primary way they intend to differentiate in the marketplace. Like never before, CX leaders are in demand. That said, it is important for CX professionals to stay aligned to executive needs and to

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CX storytelling: Eight criteria for profiling your audience

A fundamental element of good storytelling is knowing your audience. Too often we plan a presentation primarily based on what we want to say without really considering the perspective of the audience. Who are they? Are they familiar with the topic? Do they even want to be there? These are just a few criteria that

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Are You a CX Storyteller?

Is storytelling listed in your job description? Probably not. But maybe it should be. I have become more and more convinced that the best way to capture attention, be persuasive and encourage action is through storytelling. Storytelling makes an emotional connection that helps us better understand a situation or problem. CX professionals can use storytelling

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