4 Proven Strategies for Retargeting to Hot Prospects

Once you've gotten your feet wet with some successful Facebook ad campaigns, put these retargeting techniques to work to turn more prospects into customers.

The Essentials You Need to Know to Set up an Effective Remarketing Campaign

Find out how to set up a remarketing campaign in your Google AdWords account so you can reach out again to every person who visits your website, long after they've left.

18 Marketing Trends to Watch in 2018

Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.

Entrepreneurs, Here Are the 5 Ways to Throw the Best First Event Ever

Make a good impression at your first event and you'll keep your customers coming back for more.

5 Ways to Get a Journalist to Respond to Your Pitch

You can be heard, you can get great responses to your pitch, you can find the right approach -- however -- you'll rarely recover from being annoying.

What actions will have the greatest impact on your customers?

The “Big Three” customer expectations – Personalization, Ease, and Speed – came through clearly, but what actions are companies taking to meet the demands of customers? We asked this question through our Customers 2020 research. Here’s what we heard. In-depth interviews During the in-depth interviews we asked what companies are doing to prepare for the...

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What customer expectation will have the greatest impact on your company?

One of the primary objectives of this research was to answer this question: What customer expectation will have the greatest impact in 2020? Through in-depth interviews and a quantitative survey, we asked over 400 business professionals, primarily customer experience leaders, to rank each of the following customer expectations in terms of their anticipated impact on...

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How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

U.S. Retailers Aren’t Embracing Singles’ Day — a Billion-Dollar Sales Opportunity. This Retailer Is Trying to Change That.

'It's a holiday that doesn't tell you what it isn't.'

Changing Customer Dynamics and the Consumption Gap

Through our interactions with customer experience (CX) professionals, our advisory group discussions and in-depth interviews, we found five business dynamics emerged to explore. Has the customer’s understanding of our products and services declined? Are customer interactions growing in complexity? Do customers spend less time using the products and services today? Do customers prefer more self-service...

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