Put the customer in your customer journey map

Mapping the customer journey is not complete—or valuable—without the customer. It’s true that journey maps are the product of internal, cross-functional teams joining together to think and act like customers, but all too often companies stop short of validating their journey map with actual customer input.   Depending on the situation and company, the methods

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Sales Not Where You Want Them to Be? Consider Video Marketing.

Ben Angel shows you the steps to use video marketing to the fullest advantage.

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are 'must dos' if you want your direct marketing campaigns to succeed.

Yes, There Is a Difference Between a Social Media and Community Manager

You've heard the roles before: social media manager and community manager. But what do they do? What's the difference between their responsibilities? We break it down for you so you can figure out which one fits your skill set and interests.

Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Don't confuse your prospects and customers by sending direct marketing pieces that make them wonder what to do next. Instead, spell out their next steps clearly.

Do You Love Getting Immediate Feedback? Try Marketing.

Marketing is numbers-heavy, but that's a good thing. Here's why.

Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.

Customer Experience: What It Looks Like When It Works

Customer experience has come of age. It is now commonly accepted as a key differentiator right alongside product innovation, service and price. A lot has been written on the challenges and failures of CX. In this post, I focus on where CX works best with a goal of sharing a couple ideas that we can

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How to Give Prospects a Reason to Respond ‘Right Now!’

Follow the second rule of direct marketing to inspire immediate responses from your target market.

Who Is Your CX Architect?

We all know that CX is so much more than deploying a customer satisfaction survey. However, many times an organization’s journey to launch CX starts with just that. What we chose to measure is typically based on who has requested – or insisted – there needs to be a survey. Maybe it’s your support organization,

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