Get Your Free LinkedIn Grade Now!

It's back-to-school time here in the United States, and that means lots of new beginnings—teachers, friends, activities, and, of course, a new grading period. So, what does this have to do with LinkedIn?

Well, a few years ago LinkedIn came out with a new, FREE grading system for all users. This was previously only available to their largest corporate users. It's called the LinkedIn Social Selling Index (SSI)Even though this tool has been available for free for three years now, most people have not taken advantage of it. 

Don't be turned off by the word "selling" just because you're not a salesperson. Let's face it—we're all selling something. If you're not selling products or services, you're selling yourself or your organization every day. And with the rise of social media, this has never been more true.

Get your score by simply clicking the Get Your Score button on this page: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index


What's your score?

Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Jeff Weiner (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.


What is SSI and why should you care?

LinkedIn came up with SSI to score sales professionals and their company teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They're hoping companies will upgrade all their salespeople to Sales Navigator.

However, now all users can learn and improve by tracking their Social Selling Index (SSI). It's easy to set goals after you receive your score from LinkedIn.

LinkedIn surveyed over 5,000 sales professionals, and they've shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:
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  • SSI leaders create 45% more opportunities per quarter than SSI laggards
  • SSI leaders are 51% more likely to hit quota than SSI laggards
  • 78% of social sellers outsell peers who don't use social media


How does LinkedIn determine your SSI score?

Your SSI score is based on what LinkedIn refers to as "The Four Pillars of Social." Screen Shot 2015-08-10 at 7.06.14 AM

1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.

2. Find the right people. Identify better prospects in less time using efficient search and research tools.

3. Engage with insights. Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships. Strengthen your network by connecting and establishing trust with decision makers.

You can view LinkedIn's SlideShare presentations with additional Screen Shot 2015-08-10 at 7.21.38 AMinsights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.

I am in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels—and not just for selling purposes but also for growing your brand, improving your business and personal marketing, and finding your next great job.

I think we should give LinkedIn a big "high five" for creating this tool and then start our own benchmarking efforts right away.

And just in case you're wondering, my SSI is currently 75, and I rank in the top 2% of my industry and network—but I won't be happy until I get to 100. I only scored 18 out of 25 in the "Engage with Insights" category, and I'm going to work on that.

Speaking of engaging, if you'd like to discuss how I can help you and your organization get your SSI numbers up and improve your LinkedIn results, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post Get Your Free LinkedIn Grade Now! appeared first on Wayne Breitbarth.

Get Your Free LinkedIn Grade Now!

It's back-to-school time here in the United States, and that means lots of new beginnings—teachers, friends, activities, and, of course, a new grading period. So, what does this have to do with LinkedIn?

Well, a few years ago LinkedIn came out with a new, FREE grading system for all users. This was previously only available to their largest corporate users. It's called the LinkedIn Social Selling Index (SSI)Even though this tool has been available for free for three years now, most people have not taken advantage of it. 

Don't be turned off by the word "selling" just because you're not a salesperson. Let's face it—we're all selling something. If you're not selling products or services, you're selling yourself or your organization every day. And with the rise of social media, this has never been more true.

Get your score by simply clicking the Get Your Score button on this page: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index


What's your score?

Yes, 100 is a perfect score, and I doubt anyone has achieved that score other than maybe Reid Hoffman (founder of LinkedIn) or Jeff Weiner (current CEO of LinkedIn). But be sure to look past just the raw score and see how you rank in your industry and your network, both in total and in each of the four scoring categories (maximum of 25 points for each category). Also, take note of the trend line for your score. These spots are where the information gets particularly helpful for you personally.


What is SSI and why should you care?

LinkedIn came up with SSI to score sales professionals and their company teams and track improvement and results, thus proving the ROI from upgrading to their most expensive premium sales upgrade called Sales Navigator. So, of course LinkedIn has a motive for spending time and effort to generate this information. They're hoping companies will upgrade all their salespeople to Sales Navigator.

However, now all users can learn and improve by tracking their Social Selling Index (SSI). It's easy to set goals after you receive your score from LinkedIn.

LinkedIn surveyed over 5,000 sales professionals, and they've shared the following fairly significant results that demonstrate the importance of becoming an SSI leader:
.

  • SSI leaders create 45% more opportunities per quarter than SSI laggards
  • SSI leaders are 51% more likely to hit quota than SSI laggards
  • 78% of social sellers outsell peers who don't use social media


How does LinkedIn determine your SSI score?

Your SSI score is based on what LinkedIn refers to as "The Four Pillars of Social." Screen Shot 2015-08-10 at 7.06.14 AM

1. Establish your professional brand. Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.

2. Find the right people. Identify better prospects in less time using efficient search and research tools.

3. Engage with insights. Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships. Strengthen your network by connecting and establishing trust with decision makers.

You can view LinkedIn's SlideShare presentations with additional Screen Shot 2015-08-10 at 7.21.38 AMinsights on how to improve your score in these four areas. I would highly recommend you take the time to click through these presentations, especially the ones related to the areas where your SSI results indicate you have the most work to do.

I am in total agreement with LinkedIn that these are the four critical elements for getting results from all your social media channels—and not just for selling purposes but also for growing your brand, improving your business and personal marketing, and finding your next great job.

I think we should give LinkedIn a big "high five" for creating this tool and then start our own benchmarking efforts right away.

And just in case you're wondering, my SSI is currently 75, and I rank in the top 2% of my industry and network—but I won't be happy until I get to 100. I only scored 18 out of 25 in the "Engage with Insights" category, and I'm going to work on that.

Speaking of engaging, if you'd like to discuss how I can help you and your organization get your SSI numbers up and improve your LinkedIn results, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post Get Your Free LinkedIn Grade Now! appeared first on Wayne Breitbarth.

Updates to Jobs Search Make It Even Easier to Find the Right Job on LinkedIn

Looking for a new job is a journey that can be full of twists and turns, but there’s a lot you can do to make your search more effective. Through our own research, we’ve found professionals are changing jobs more than ever - especially among younger generations - and they’re often making career pivots or looking for more flexibility. Today we’re introducing some changes to LinkedIn Jobs to help job-seekers find the job that’s right for them - a new search experience, remote jobs search, and...

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Tuesday Tip: Connect on the Spot with LinkedIn QR Code

Gone are the days of looking for pen and paper to swap contact information with someone you just met. Now you can easily connect on LinkedIn and stay in touch by scanning someone’s QR code. Perfect for those flyby moments when you’re at an industry event or professional gathering. Curious to learn more about other LinkedIn features? Leave us a comment on LinkedIn with your #TuesdayTip requests.

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Future-Proof Your Career Path By Learning Soft Skills with These LinkedIn Learning Courses

Gone are the days where employees stay in the same job for years, let alone a full career. Young professionals in particular are showing a shift in how they view their careers. Over a fifth of those under 24 have already had four or more full time jobs in their lifetime. If you compare this to the national average of 4.1 jobs in a lifetime, it signals that Gen Z are likely to have far more jobs than the Baby Boomers. Moreover, career pivots are increasingly popular with half of professionals...

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Is Opportunity Calling You on LinkedIn?

When you answer the door or the phone and aren't sure what the person wants, you undoubtedly say, "How can I help you?"

But why aren't you asking the same question when strangers ask you to join their LinkedIn network?

Perhaps it's because you aren't really sure how to pose the question on LinkedIn or don't understand the benefit of asking how you can help.

Now, of course, some of the strangers are spammers or just want to sell you something you're pretty sure you don't need. With those folks, just hit the Ignore button.

But with other people who ask you to join their network, don't be so quick to hit the Ignore button on your computer or X on your mobile app, because a new, productive relationship may be just a button click away.
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Simple ways to decide whether or not to reach out to strangers

Start by going to your Pending Invitations page. You'll find this page by clicking the My Network icon on your top toolbar. Choose Manage all, and LinkedIn will then display all of your inbound invitations in the order you received them.

If people include a personal message with their invitation, you'll see the message in a message box both on your mobile app or on your computer. Personally, I always look at these invitations first because they may require a prompt response.

To improve your chances of receiving a favorable response when you ask someone how you can help him/her, follow these three simple steps:
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  • Check out the person's profile in detail, looking at his/her jobs, volunteer experience, education, and accomplishments.
    .
  • See who you have as mutual connections, and consider reaching out to one or more of those people to get more information about the person who's asked you to join his/her network.
    .
  • View the person's recent activity and published posts to see the type of information he/she is sharing with his/her network.

Once you're confident you should ask the How can I help you? question, click Message or Reply to [name] in the person's Pending Invitation box. You can then reply without accepting the person's invitation to connect.

You might say something like:

Thanks for asking me to join your LinkedIn network. I typically don't accept people into my network until I have either met them or understand how we might be able to help each other. So let me know how we might be able to collaborate. I look forward to hearing from you."

This simple technique will scare away anyone who's simply in the spam business and will encourage the others to share what is on their mind. You may be surprised by how many people are truly interested in helping you—and some are probably requesting a connection because someone you know and trust referred them to you.

This technique has helped me and my consulting clients find many new, important relationships. And opportunity may be calling you on LinkedIn, too—so why not give it a try.

 

The post Is Opportunity Calling You on LinkedIn? appeared first on Wayne Breitbarth.

Nearly a Third of U.S. Professionals Are Career Sleepwalking: A Career Pivot Could Be Your Wake Up Call

If you don’t know what your career path holds, don’t worry, you're not alone. In fact, nearly half (47%) of all professionals ages 35 - 44 say they aren’t sure what their career path should look like, even after spending more than a decade in the workforce. Should they stay in the same job or take some time to invest in learning some new skills? They’re caught at a crossroads and may end up “sleepwalking” through their career, feeling like they’re on a treadmill going nowhere. In fact, we found...

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Tuesday Tip: Reach out at the Right Time with Active Status

Knowing the right time to reach out is key, so make sure to check out if your connections are available and active on LinkedIn when sending a note. Simply look for the green status dot to see if your connection is online when you go to message them, as you scroll through your feed, or when you check out their profile. We’re always looking for #TuesdayTip ideas so take a moment to let us know what you’d like to see!

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Are You Missing Important Information on Your LinkedIn Profile?

I field lots of questions each week about LinkedIn, but one of the most-asked questions is:

What information should I include on my LinkedIn profile?

As a general rule, if your answer to any of these questions is "Yes," then you should include the information on your profile:
.

  • Does putting this on my profile add to my story or increase my credibility?
    .
  • Does putting this on my profile make it easier for people to find me?
    .
  • If I do not put this on my profile and my competitors have it on their profiles, will I be at a competitive disadvantage?
    .
  • Does this information help people understand what I do and how I can help them?
    .

Other frequently asked profile questions

Here are some of the answers I typically give when asked specific questions about profile details.

Should I include my high school?

Yes, because people will find you when searching for your school, and people love doing business with fellow alumni.

Should I include an educational entry even if I didn't finish and get the degree I was aiming for?

Yes, as long as you are truthful and don't state that you completed the degree. Having that entry on your profile could help others find you in a search since you'll be one of the people who shows up in a search if someone uses the "Schools" filter or the Alumni search feature.

Should I include my Rotary Club membership (or similar civic type organizations)?

Yes, because people will find you when searching for other Rotarians, and people do like to do business with like-minded fellow club members. Also, others in the community will respect you for helping others.

Should I include the awards I won ten years ago at a prior job?

Yes, because awards enhance your credibility and add to your story even if they are unrelated to your current job duties.

Should I include specific industry training programs or courses?

Yes, because it will obviously enhance your credibility and increase your chances of being found when someone is searching for people with that specific type of training/course.

Should I include the certifications I hold?

Of course, because certifications are instant proof of credibility, and people will search for professionals with those credentials.

Should I include local groups or associations I currently belong to or have belonged to in the past?

Yes, you should. Because people like doing business with others who have the same interests and affiliations, including your groups and associations could open the door. This is also another way to enhance your credibility.

Should I include all the jobs I've ever had?

Of course, because when adding connections, many people look for people they've worked with in the past. This will obviously help your past colleagues find you. Also, your job experiences help you tell your story, and the information you share might be just what a viewer of your profile is looking for.

Bottom line:  If you've done it, you're proud of it, and you want the professional world to know about it, put it on your LinkedIn profile!

SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post Are You Missing Important Information on Your LinkedIn Profile? appeared first on Wayne Breitbarth.

Are You Missing Important Information on Your LinkedIn Profile?

I field lots of questions each week about LinkedIn, but one of the most-asked questions is:

What information should I include on my LinkedIn profile?

As a general rule, if your answer to any of these questions is "Yes," then you should include the information on your profile:
.

  • Does putting this on my profile add to my story or increase my credibility?
    .
  • Does putting this on my profile make it easier for people to find me?
    .
  • If I do not put this on my profile and my competitors have it on their profiles, will I be at a competitive disadvantage?
    .
  • Does this information help people understand what I do and how I can help them?
    .

Other frequently asked profile questions

Here are some of the answers I typically give when asked specific questions about profile details.

Should I include my high school?

Yes, because people will find you when searching for your school, and people love doing business with fellow alumni.

Should I include an educational entry even if I didn't finish and get the degree I was aiming for?

Yes, as long as you are truthful and don't state that you completed the degree. Having that entry on your profile could help others find you in a search since you'll be one of the people who shows up in a search if someone uses the "Schools" filter or the Alumni search feature.

Should I include my Rotary Club membership (or similar civic type organizations)?

Yes, because people will find you when searching for other Rotarians, and people do like to do business with like-minded fellow club members. Also, others in the community will respect you for helping others.

Should I include the awards I won ten years ago at a prior job?

Yes, because awards enhance your credibility and add to your story even if they are unrelated to your current job duties.

Should I include specific industry training programs or courses?

Yes, because it will obviously enhance your credibility and increase your chances of being found when someone is searching for people with that specific type of training/course.

Should I include the certifications I hold?

Of course, because certifications are instant proof of credibility, and people will search for professionals with those credentials.

Should I include local groups or associations I currently belong to or have belonged to in the past?

Yes, you should. Because people like doing business with others who have the same interests and affiliations, including your groups and associations could open the door. This is also another way to enhance your credibility.

Should I include all the jobs I've ever had?

Of course, because when adding connections, many people look for people they've worked with in the past. This will obviously help your past colleagues find you. Also, your job experiences help you tell your story, and the information you share might be just what a viewer of your profile is looking for.

Bottom line:  If you've done it, you're proud of it, and you want the professional world to know about it, put it on your LinkedIn profile!

SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $197 LinkedIn consultation.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post Are You Missing Important Information on Your LinkedIn Profile? appeared first on Wayne Breitbarth.