As a Founder, You Must Also Be the Face of Your Company

A company's founder or CEO is a critical marketing tool.

3 Considerations You Must Think Through Before Taking a Political Position as a Brand

It is becoming harder for brands to stay neutral in our hyper-political times.

5 Branding Tips If You’re an Entrepreneur on a Budget

Ever hear of a brand style guide? That's the very first thing you'll need.

When Burnout on the Job Occurs, This Travel Company Turns Its Employees Into Entrepreneurs

G Adventures provides low-interest loans to its employees to start tourism-related businesses that provide a win-win for everyone.

3 Branding Success Secrets Entrepreneurs Can Learn From Beyoncé

Take notes.

5 Powerful Branding Lessons From ‘Fuller House’ Star Candace Cameron Bure

To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself.

I Used My Love for Cooking and Baking to Switch Careers Into Food Branding

Growing up, Elizabeth Tilton—Head of Brand at W&P—was a big foodie. Here's her career story, including how she broke into catering and became a chef for restaurants, and then used that experience to switch gears into food marketing.

Kanye West’s Most Controversial Moments

Is the outspoken musical genius destroying or helping his personal brand?

If You’re Not Asking Yourself This Simple Question, This Longtime Founder Says You’re Toast

Know who you are and what you stand for.

Branding Boot Camp: The Final Result

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.