Online Sales and the Importance of Branding Your Business From Day 1

One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.

Why You Should Hire One of These People to Tell Your Brand’s Story

Veterans are geniuses at storytelling.

Why You Should Hire One of These People to Tell Your Brand’s Story

Veterans are geniuses at storytelling.

These 13 Skills Will Improve Your Branding Efforts

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.

Is Yours a Digitally Born business? What? You Haven’t Yet Embraced Your Brand?

It's high time you did.

The 4 Most Lethal Branding Mistakes and How to Avoid Them

Have a well-written and consistent message across all mediums.

Are Your Employees Unintentionally Sabotaging Your Branding Efforts?

Drunk posting on Facebook isn't flattering for you or your employer.

Beauty Entrepreneur Bobbi Brown Explains the ‘Secret Sauce’ to Building a Brand Loved By Everyone

In our 'Tough Love Tuesday' series, Brown talks about the importance of listening to your inner voice, being confident and how she handles the word 'no.'

How to Build a Better Brand With Human-Centered Design

Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.