Kanye West’s Most Controversial Moments

Is the outspoken musical genius destroying or helping his personal brand?

If You’re Not Asking Yourself This Simple Question, This Longtime Founder Says You’re Toast

Know who you are and what you stand for.

Branding Boot Camp: The Final Result

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don’t Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.

Branding Boot Camp: How to Develop Your Brand Strategy

In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.

Why Employer Branding Is So Important

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.

Branding Boot Camp: What to Do When You’re Doing Too Much

Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.

How to Develop a Brand Story That Attracts Great Talent

To recruit top talent, focus on branding.

Here’s Why You Shouldn’t Design Your Brand for Instagram — and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.