What Brand Evangelism Really Means — and Why It’s So Important

Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go.

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.

What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years.

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.

Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.

Refreshing Your Brand Doesn’t Mean Starting Over

There are ways to make impactful changes that resonate with your customers without starting from scratch.

5 Simple Adjustments That Bring In High-End Clients Consistently

Don't settle for clients who pay late, ask for discounts and deals, waste your time and don't do the work.

As a Founder, You Must Also Be the Face of Your Company

A company's founder or CEO is a critical marketing tool.