The Analytical Leader: Understanding Customer Experience Requires Thick Data

Overview Thick Data provides insight into people’s emotions, motivations and ways of thinking. For our organizations to have a realistic view of the marketplace and our customers, CX leaders need to provide and advocate the use of Thick Data to supplement operational Big Data insights. This allows companies┬áto challenge the status quo and reveal game-changing

Continue reading

The post The Analytical Leader: Understanding Customer Experience Requires Thick Data appeared first on CX Advantage.

4 Industries in the Midst of Major Disruptions, Thanks to Data

In these cases, disruption is a good thing.

Big Data, Big Deal! 5 Ways It’s Going to Be Revolutionized In 2018

The big data market has been predicted to be worth $46.34 billion by 2018. What can it do for your business?

Why the Big Data Swamp Needs to Be Purified to Usher in a Revolution in Lending

When used by commercial lenders, a data swamp can prove to be damaging to entrepreneurs and small-business owners.

In the Next Wave Of Innovation, Big Data Is Your Competitive Advantage

Data is becoming a valuable commodity, like oil in the 20th century. Here's how companies should be using it.

10 Tools Helping Companies Manage Big Marketing Data

Big data has become central to developing the best marketing strategy.

5 Misconceptions Small Business Owners Have About Big Data

From increasing customer loyalty to improving inventory management to strengthening B2B relationships, let data help your business.

Does Open Data Really Empower Consumers?

Open data is helping with projects as diverse as city parking, energy use and medical treatments. Can it help your business?

4 Ways Big Data Will Disrupt Animal Testing in Biomedical Research

The use of big data can protect both animals and humans who participate in drug trials.

The Impact Big Data Is Having How We Learn

Technology will continue to influence the way we learn as it increasingly facilitates collaborative learning.