Accelerate Time to Value for Your VoC Program

The best long-term business strategy is focusing on learning and improving your customers’ experience. And companies that truly make the customer experience a priority outperform the market. You can use many different methods to start better understanding and learning from your customers: focus groups, surveys, social media, operational data, observation, communities, journey mapping, actually talking

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Why you’ll never be a unicorn great at all 10 CX traits

I hate to be the bearer of bad news, but as Steve Walker says in our bonus 10 Traits Recap podcast episode, “it would take a pretty special brand of unicorn.” At the recent Qualtrics X4 event, we took a group of about 40 B2B CX professionals through a self-evaluation exercise. And guess what? Not

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How to Start Building a Customer Ambassador Program

A few weeks ago, I returned to my car from a trip inside Lowe’s one Saturday morning to find a reusable Subaru bag hanging on the side mirror of my Subaru Outback. Like a child on Christmas morning, I opened the bag inside my car to find all kinds of Subaru swag, Subaru magazines and

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The business-savvy CX leader

As Customer Experience (CX) professionals, we all have some of the same tools at our disposal – journey mapping, surveys, design thinking, etc. But some CX pros just seem to be able to get more out of them. They are better able to connect the dots between customer needs and changes the organization needs to

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What I learned about CX by binge-watching the Olympics

I admit it. I am addicted to Olympic sports coverage. I’d like to tell you my favorite event but, truth be told, I am not that picky. Sometimes I find myself watching a sport that I didn’t even know existed!  There is something compelling about the risk and speed inherent in many of the sports,

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Do Me a Favor

“Do me a favor.” Keep that phrase in mind when thinking about how to get people to do what you want (without them even realizing it). That’s what being influential is all about – and that’s what so many CX leaders need. Most companies don’t have big CX teams, so we need to persuade other

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5 Tips to Effective CX Communication

Communication is such a cliché topic. We know what we need to do to be good communicators, right? Tailor our messages for different audiences, be clear and concise, don’t pollute messages with filler words or unnecessary information. As CX leaders, we’re communicating about a topic that most, if not all, of our companies, executives and

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Experience Is Knowledge

What makes an effective CX leader? What skills do they possess? What do they do differently? Based on input we’ve gathered and Walker’s own experience, we’ve developed an inventory of key skills. One of those skills is knowledge. Knowledgeable CX leaders have a grasp of what it takes to lead customer experience initiatives, making them

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The Secret to Corporate Longevity—Tips for 2018

My great-grandfather lived to be older than most. He lived into his 96th year. And that’s how he would answer the question of his age. When he was 90 and someone asked him his age, he would respond with, “I am in my 91st year.” He was proud of his age, proud of his longevity.

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