Here is What You Need to Know About Your Brand New LinkedIn Profile

Can you believe it? LinkedIn has changed your profile AGAIN! If you haven't received the new profile yet, you will see it soon.

This is the second change in less than a year. And although the changes aren't as far reaching as last year's changes, there are some critical revisions you should make to address these changes.

The changes are only in what I call the top box, which is what people see when they first look at your profile (before scrolling down). That's why you should address these changes as soon as possible.

Here is my review of each of the changes and a suggested action step for that change.

Your profile photo has moved from the center to the left-hand side.

Action step: If you have a custom background, you may have to redo it so your photo doesn't cover important information.

Your headline and your location have been moved from the center to the left-hand side.

Action step: I don't have any specific suggestions regarding this, but, as in the past, make sure you have a great headline. Click here to download my free resource The Definitive Guide to Optimize Your LinkedIn Profile Headline.

Your current company name and logo, along with your university name and logo, have been moved from the bottom of the top box to a higher position on the right-hand side.

Action step: These two entries will be noticed more often now, so make sure your company has uploaded its logo on their company page because that logo gets carried over to your profile.

Also, if you have multiple current job entries, be sure they're in the right order. Use the reorder icon to rearrange them.

When it comes to the university entry, make sure the first university entry you have listed is the one you want to carry up to this prominent spot. You can also rearrange your education entries by using the reorder icon.

Your intro to your Summary (the portion that shows up prior to the viewer clicking Show More) has been expanded from about 200 characters to about 290 characters.

Action step: This is great news. You now have a 45% expansion of this important section, so use it well to grab your reader's attention or share additional important information. If you want to make it easy for the reader to contact you, consider adding your phone number and/or your email address in this prominent space.

Any media you've uploaded or linked to not only from the Summary section but from your Job Experience and your Education entries will be highlighted more prominently, encouraging your viewers to check them out.

Action step: Take advantage of this improved position for some of your very best documents, videos, Power Points, and links to your website. Show the reader why you're the best at what you do and how you can help them. Click here to read an article I wrote about how to add media to your profile.

That's it. Again, there aren't a lot of updates, but because they're all at the very top of your profile, it's important to make your revisions ASAP.

SPECIAL OFFER: With these important profile changes, this would be a great time for you to take advantage of the $175 special I'm running.

In addition to my detailed critique of your profile, I'll spend a full hour on the phone with you and share my computer screen. We'll focus on your business and career goals and discuss how to spend your time effectively on LinkedIn. Click here to book your slot.

Here's what a recent client said about her session:

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact. The SVP responded within an hour, stating they are looking for someone in the Chicago market, that he liked my background, and that I should email him once I apply so he could ask the recruiter to reach out to me. Since then I've had an initial interview and interacted with the SVP multiple times, adding a valuable contact to my network. Wayne, thanks for giving me the tools I needed to move a little further outside my comfort zone and amp up my networking."

Get your slot booked with me now by clicking here. I have a limited amount of these slots at the $175 special price.

The post Here is What You Need to Know About Your Brand New LinkedIn Profile appeared first on Wayne Breitbarth.

What Kind of LinkedIn Magic Gets You to the Top of a Search?

"How do I get to the top of the list on LinkedIn when people are searching for someone like me?"

I'm typically asked this question after I show people how to use LinkedIn's Advanced People Search function and they don't see themselves near the top of the search results—or, worse yet, they see a competitor above them on the list.

Well, I cannot tell a lie—there is some "magic" involved, kind of like Disneyland. Only LinkedIn knows exactly what goes into their search algorithm, but my research and professional experience have helped me roll back the magic curtain a bit so I can share some helpful tips with you.
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What does LinkedIn say?

"The ranking of search results on LinkedIn is dependent on 'relevancy to the searcher.'" In other words, LinkedIn is trying to save you time by putting what they consider to be the best choices for you at the top of the list.

If you want to read LinkedIn's official stance on this question, check out these articles from the LinkedIn Help Center.

LinkedIn Search Relevance - People Search

Order of Your Profile in Search Results - People Search

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So, what does this mean to you, the LinkedIn user?

In summary, the information shared by LinkedIn is revealing at the highest level but intentionally confusing (or magical) at the detail level—but don't lose hope.

Based on my interpretation of these statements by LinkedIn, along with lots of articles on this subject and the countless hours I've spent helping my clients improve their LinkedIn search ranking, here are seven simple action steps (along with additional resources) you can take to improve your chances of coming up higher in a search.
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  • Add your most important keywords to your profile in the right spots.
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  • Make sure your profile has an All-Star ranking.

  • Join LinkedIn groups that have members in your target audience.
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  • Share your own status updates in addition to sharing, "liking" or commenting on other people's status updates and group discussions.
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  • Request recommendations from your connections, and endorse and recommend others as well.
  • Improve the Skills section of your profile.
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  • Most importantly (and this is an ongoing process), continue to strategically grow your LinkedIn network.

Follow these steps, and you might experience a little of your own LinkedIn magic!
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post What Kind of LinkedIn Magic Gets You to the Top of a Search? appeared first on Wayne Breitbarth.

Impress Your LinkedIn Network [and your mom] With Thank-You Notes

Making the right connections on LinkedIn is one of the keys to success. In the past I've written about who you should connect with, why you should connect with them, and how to best find great connections on LinkedIn.

But this week I want to reinforce something your mom taught you—writing thank-you notes.

It's time to dust off that time-proven technique—and not just because it's good etiquette but because it's good business, too.


When to send a thank-you note

Some people are adding dozens of people to their LinkedIn network each week, and sending a personal note to each person may not be possible. But, at the very least, I suggest sending a thank-you note when:

1.  You accept an inbound connection request from someone who meets one of your most important strategic connection criteria

2.  Someone accepts your outbound connection request

You have their attention; so don't miss this opportunity to send them a note. It may encourage them to give you a call or consider you next time they need whatever product or service you're offering.


They invited you to join their network

In this case, your response can be somewhat standard, but it may be advantageous to mention something the person said in his/her invitation to you.

Here's what I typically say:

Hi [insert first name]:

Thanks for the invitation to connect, and welcome to my network. 

I look forward to helping you with your LinkedIn strategy and tactics. To get started, let me know if you would like to begin receiving my free weekly email of LinkedIn strategies and tips. 

Take care. 

Wayne 


You invited them to join your network

In this case the note should be totally customized, depending on why you extended the invitation in the first place.

Say "thanks" and mention a next step the person could take. Here are a few easy ways to spark engagement:
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  • Include a link to download a helpful resource or an archived or upcoming webinar
  • Suggest a time for a phone call or meeting
  • Share a reason to check out a section of your website

You get the idea.

Does this take extra time? You bet. Will it be worth the effort? Without question. I add twenty to thirty people to my mailing list each week by following these steps—and some of them have become clients.

LinkedIn is so much more than a social media site you should check occasionally. It's a powerful tool to help you grow your business. And if you can make money AND make your mom proud, I say go for it!
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Impress Your LinkedIn Network [and your mom] With Thank-You Notes appeared first on Wayne Breitbarth.

Have You Taken Advantage of the Changes to LinkedIn Skills?

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years and have now added a couple really cool features that are easy to use and could have a significant impact on your business and career.

Because LinkedIn has made at least four revisions to Skills & Endorsements over the six years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
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How to optimize your Skills & Endorsements profile section

Because the Skills & Endorsements section is confusing to many people, I will give you some overall strategies for capitalizing on it in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great, new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Skills & Endorsements section of your profile, and then you can:
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Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.
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Delete a skill. Click the pencil icon in the top right corner. Then click the new trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.
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Pin and reorder your skills. This brand new feature enables you to pin your three most important skills at the top of your new subsection titled Top Skills—providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories. For instance, I don't have Tools & Technologies on my profile.

Because you can now put your best skills at the top of these new lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse them. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed them.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you may be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue.

 

SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Have You Taken Advantage of the Changes to LinkedIn Skills? appeared first on Wayne Breitbarth.

Have You Taken Advantage of the Changes to LinkedIn Skills?

LinkedIn's Skills & Endorsements section has been rather confusing from its inception, but they have been improving it over the years and have now added a couple really cool features that are easy to use and could have a significant impact on your business and career.

Because LinkedIn has made at least four revisions to Skills & Endorsements over the six years of its existence, we can assume this section is fairly important in the overall scheme of how LinkedIn works and, most importantly, in the way the critical search ranking algorithm works. I can't prove it, but I don't think LinkedIn would spend this much time and effort unless it really matters.
.

How to optimize your Skills & Endorsements profile section

Because the Skills & Endorsements section is confusing to many people, I will give you some overall strategies for capitalizing on it in addition to discussing the exciting new features. Implementing these strategies will help the viewers of your profile better understand how you can help them, and the result will be great, new relationships that should lead to improved business and career success.

1.  You can only receive endorsements from 1st level connections and for skills you have acknowledged you possess. If you receive a pending endorsement notification from LinkedIn saying, John Jones wants to endorse you for basket weaving, don't say yes if you aren't a good basket weaver or don't want basket weaving listed as a skill in your Skills & Endorsements section.

2.  You can manage them to a certain extent. Scroll down to the Skills & Endorsements section of your profile, and then you can:
.

Add any skills that show what you're good at from a professional standpoint. If your job duties include sales, add keywords that relate to the products and services you sell. After you click Add a new skill, type a skill in the box. LinkedIn will then suggest other skills based on the words you put in the box. If those skills are part of your skill set, be sure to add them to your list of skills.
.

Delete a skill. Click the pencil icon in the top right corner. Then click the new trash can icon to the right of the skill you want to delete, and it's gone—along with any endorsements of that skill, of course.
.

Pin and reorder your skills. This brand new feature enables you to pin your three most important skills at the top of your new subsection titled Top Skills—providing greater visibility and credibility for you. Simply click the pencil icon next to Add a new skill on the top right of your Skills & Endorsements section, and then click the pin icon next to the three skills you'd like at the top of your list. Viewers will only see these three skills until they click Show more. These should be your three very best keywords.

Next, review the skills in the other new categories (Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills). Then reorder the entries in each category, from most important to least important, by dragging the four-line icon on the right.

Other than the three entries you've pinned in the Top Skills category, you cannot move skills to a different category. Also, you may not have all four of the categories on your profile if LinkedIn doesn't think you have skills in all four categories. For instance, I don't have Tools & Technologies on my profile.

Because you can now put your best skills at the top of these new lists, your connections will be more likely to endorse you for those skills—and soon they'll be the most endorsed skills on your profile. This will help you get closer to the top of the search results when people search for those skills.

Choose (1) whether or not you want to be endorsed, (2) whether you want LinkedIn to suggest endorsements to your connections, and (3) whether you want suggestions for endorsing your connections. Click the words Adjust endorsement settings on the bottom of the page to revise your settings. I recommend choosing Yes for all three settings.

3.  You can be endorsed for up to 50 skills. These skills are essentially keywords, and LinkedIn and other search engines love keywords; so I would use all 50 slots if I were you.

4.  You don't have to endorse everyone who endorses you. If you want to endorse them, go ahead, but don't feel obligated to do so.

5.  I'm pretty sure endorsements and the skills they attach to are part of the LinkedIn search algorithm. LinkedIn doesn't publicize its algorithm, but my guess is that skills are an important part of it, because LinkedIn doesn't invest this much time and effort into something that isn't going to help their top-line revenue. They are making a lot of money on their Recruiting Solutions product, and they obviously think this feature helps them deliver the "best" candidate for a certain skill ("best" meaning most endorsed).

6.  List skills that are important and consistent with your current or future business strategy. The skills you include, especially the ones you pin and move to the top of the other categories, should be important for you on a moving forward basis—and these may not be the same skills that have been historically important for you.

Also, don't worry about putting new skills in the pinned section or near the top of a category. You may not have any endorsements for them yet, but you'll get them over time.

7.  You might get someone's attention if you endorse them. Your face and name may appear on the person's profile, and LinkedIn will also send the person a message saying you just endorsed them.

8.  Endorsements may be the differentiator. If two profiles look similar in all respects but one has 120 endorsements for the skill you're looking for and the other has only 20, you may be inclined to choose the person with 120.

9.  Endorsements are great, but LinkedIn recommendations are still important. I recommend you get at least two recommendations, because LinkedIn now displays them very prominently and in full on your profile. This is especially important if you're a job seeker. Great recommendations will increase your credibility—and the more the better.

You should now be ready to impress readers of your profile with your specific skills and affirmation of those skills by LinkedIn members—and greater visibility and credibility is sure to lead to increased revenue.

 

SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Have You Taken Advantage of the Changes to LinkedIn Skills? appeared first on Wayne Breitbarth.

Is the LinkedIn Mobile App Helping You?

Because at most times you're probably closer to your mobile device than your desktop, it's important to understand the limitations and opportunities on the LinkedIn mobile app and adjust your LinkedIn strategy accordingly.

Linkedin has done a pretty good job of making the latest version of the desktop and the mobile app look and function the same, but there are still significant differences that need to be recognized. In order to take advantage of the full array of LinkedIn features, I generally access the desktop version because my tablet defaults to the mobile app.

Last week I wrote about specific strategies for getting your profile on the mobile app in tip-top shape. Now I will address mobile app activity features and other simple strategies that will help you capitalize on LinkedIn when you're on the go.
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Best LinkedIn mobile app strategies and features

Search for specific types of people. Advanced people search has long been one of the most helpful LinkedIn features on the desktop, but on the mobile app—well, not so much. But now things have changed. Although it's not the full advanced people search you might be used to, it's getting better and is definitively worth checking out.

Start by entering a keyword like marketing in the big, white search box on the top of your mobile app. Then select Marketing in People and click the word Filters on the top right.

You can further refine your search for people by connections (1st, 2nd or 3rd), connections of (my personal favorite), locations, current companies, past companies, industries, or schools.

Click the word Done in the top right corner when you're finished selecting your additional search filters. From the search results you can select the profiles you'd like to examine.

The are a lot more search filters on the desktop and you can also save searches, but the mobile app works pretty well when you need to do a quick search in a parking lot or airport.

Personalize your invitation to connect. Just click the three dots below the person's profile photo on your mobile screen and select Personalize invite. Then you have 300 characters to tell the person why it would be helpful for him/her to join your LinkedIn network.

Rather than simply clicking the Connect button on someone's profile, get in the habit of personalizing your invitations—on desktop and mobile—and you'll improve your chances of getting connected to people in your target audience.

Personalized invitations you receive. When you click the My Network icon on the bottom of the mobile home page, the invitations you've received will be displayed at the top of the screen. When you discover an invitation that includes a personalized note, it's usually a good idea to message the person back.

In my experience, when people write me a personalized note, there's a much greater chance that the relationship will bring about a win-win result.

Review your personal notifications. This is a "must click" tab because Linkedin has put in one place all the most important things going on in your network—with no advertising and no information from people you're not connected to. In other words, it's the stuff you want to know about and maybe engage with.

It ranges from important dates (birthdays, work anniversaries and job changes) to who is interacting with the things you've been publishing or engaging with. It's a virtual roadmap to information that could and should lead to a real interaction with someone.

Don't forget to utilize the tagging (@mention) feature for either the individual or their company for more interaction, engagement, and exposure when commenting or sharing information. Just click the "@" and then select the person you want to mention in your update. They will then be notified of your mention, and their name is then hyperlinked to their profile.

Share a status update. From the home page of your mobile app you can easily share and include your personal comments about an article, photo or video. Either copy and paste the article URL from your mobile web browser or directly upload a video or photo. This important LinkedIn function works seamlessly on the mobile app.

Send a direct message. Click the Messaging tab at the bottom of the app, and your LinkedIn inbox will appear, with all inbound and outbound messages in chronological order and looking very similar to the desktop version of your inbox. This function works great and allows you to respond in a timely manner, which is so important in the speed-to-answer world we find ourselves in.

I hope this primer on the best activity features on LinkedIn's mobile app helps you stay connected to your network anytime your mobile device is within reach.
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

 

The post Is the LinkedIn Mobile App Helping You? appeared first on Wayne Breitbarth.

How Do You Look on the LinkedIn Mobile App?

Over half of all LinkedIn usage is on the LinkedIn mobile app, and we all know in which direction that statistic is going, don't we.

So, is your LinkedIn profile ready for people to view using the app?

Obviously, there are differences in the amount of information that LinkedIn can display on a desktop versus a mobile device, and that difference requires each of us to relook at how we have our profile set up. Obviously, we want to look our best regardless of what device people are using.

Therefore, here are my very best tips for making sure your profile really pops when people are checking you out on the go.
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Mobile App LinkedIn Profile Best Practices

Please keep in mind that many of the revisions outlined below need to be made from your desktop rather than your mobile device.

Headline.  Nothing shows up more prominently than this section, so make sure it clearly displays who you are and what you do.

If you have loaded this information via your desktop, this section is limited to 120 characters. However, if you enter this information via the mobile app, you just might get to include an additional 100 characters. I said "might" because I have heard from a few folks that they could not add the extra characters using their mobile app, but most people have had success.

Education.  Because only your first education entry shows up, it's important to display your best entry. It's still smart to put on your profile the one-day specialty training course you attended last year, but that's probably not the first thing you want viewers to see.

Summary.  On the mobile app, people will see the first 78 characters (including spaces) from your profile summary. This shows up right below your location, so it's important to take full advantage of those characters. I've seen some sales professionals include their phone number and business email here so viewers don't have to struggle to find that information.

Posts.  Published posts get high priority on the mobile app. One post is visible until a viewer chooses to view more. Therefore, you'll want to have at least one post that includes an eye-catching image.

Activity.  The mobile app displays your last two status updates. Don't miss this opportunity to increase your credibility with the LinkedIn communityespecially if your competitors are consistently sharing helpful information.

Job Titles.  LinkedIn does not truncate your job titles on mobile, so you'll want to take full advantage of your 100 characters. And by including a few descriptive words after your formal job title, readers will understand exactly what you can do for themand it will also improve where you appear in the LinkedIn search rankings.

Skills & Endorsements.  The three skills that you have "pinned" to the top of your profile will be displayed on your mobile profile as "Featured." Therefore, make sure they are your most important skills—which are probably also your most relevant keywords. This "pinning" process can only be accomplished on the desktop.

Recommendations.  On mobile, LinkedIn highlights one of your recommendationsand usually only the first part of your most recently received recommendation. If that information is not as flattering as you would like, you can ask that person to revise his/her recommendation, hide that recommendation if the next most recent is better, or try to get a brand new one that really pops.

Accomplishments.  This mobile section displays the raw number of publications, courses and certifications from the corresponding sections on your LinkedIn profile. Therefore, if you have published material, taken courses or received certifications, be sure to flaunt them on your profile, and you'll receive the added benefit of having these numbers show up on mobile.

People Also Viewed.  This is the final section of your mobile profile, and LinkedIn has given it lots of space and even a color of its own for added emphasis. But it's important to decide whether you really want this emphasis. People Also Viewed is an optional section on your LinkedIn profile, but it is automatically included unless you go to Settings and choose to eliminate it. Some people see it as a roadmap to their competitors. Only you can decide if it's helping or hurting you.
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post How Do You Look on the LinkedIn Mobile App? appeared first on Wayne Breitbarth.

This LinkedIn Feature Will Really Wow You

LinkedIn has lots of great ways to find the right people in its 550 million person database, but the one that seems to have the biggest wow factor is using the "Connections of" feature to search. Whether I share this technique with individuals or huge audiences, I find that most people don't know they can do this nor can they believe it's available on the free LinkedIn account.

If you're like me and really appreciate receiving referrals from people in your network, you'll find this feature to be extremely valuable.

However, it's not easy to ask the open-ended question,"Who in your network could help me find a job, customer, etc.?" So, rather than putting all the pressure on your connection to come up with the right people, why not use LinkedIn's Connections of feature to find the right people all by yourself.
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How to search your connection's network

Follow these simple steps, and you'll quickly discover who might be able to help you achieve your goal.

Put your cursor in the big, white search box in the top toolbar and select Search for people from the drop-down menu.

Then select All Filters in the white toolbar that appears. Next, go to the Connections of box and type in your connection's name. When his/her name appears in the drop-down menu, choose that entry, and then click the blue Apply button.

Now use any of the other available filters to narrow the search to people at the right company, location, school attended, title, etc.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.
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What to do with the search results

Review the list that LinkedIn provides for you. If you find people who look interesting to you, check out their profile, and then ask your connection how best to approach the people (through a LinkedIn connection request, phone call, email, in-person meeting, etc.).

The three questions I would ask my connection about the people on the list are:
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  • Do you know them? (Not everyone knows the people in their network well enough to refer you)
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  • Do you know of any reason they wouldn't want to hear about how I might be able to help them? (You're trying to find out if your connection knows them well enough to know their level of interest in what you do)
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  • Can I use your name and our relationship when I reach out to them? (This is getting their permission to name drop)

If you get "Yes" or "You bet" to all three questions, then go ahead, reach out and try to start a new relationship by referring to your mutual connection. The reach-out could take place in the form of a LinkedIn connection request, but you could also use more traditional methods, like a phone call, email, or stopping by for a visit. 

If you're like most people, once they learn of this feature, they can't wait to get started and put it to use.

What are YOU waiting for? Get started NOW.

If you'd like me to show you other hard-to-find, "can't miss" LinkedIn features, help you formulate your personal LinkedIn strategy, plus provide an in-depth critique of your LinkedIn profile, sign up for a one-hour, one-on-one consultation with me for the significantly reduced rate of $175. (This is a limited-time offer.)

Book your personal session today at https://calendly.com/waynebreitbarth/special1on1linkedinconsult.

 

The post This LinkedIn Feature Will Really Wow You appeared first on Wayne Breitbarth.

Did you get this important new data from LinkedIn?

How long have you been waiting for LinkedIn to share the exact keywords people have used when searching for you on LinkedIn?

Good news! The wait is finally over.

This week I started getting a new list at the bottom of my Search Appearances section that shows just that. Now, if LinkedIn keeps this as an ongoing feature (they have a history of pulling features like this just when we get used to them), it will be a game-changer. If you haven't received this yet, stay tuned. Sometimes it takes a while for everyone to get LinkedIn’s new features.

How to find the list of keywords your searchers used

On your profile dashboard, click the box that shows the number of search appearances. At the bottom of the listing you’ll find five words or phrases your searchers used to find you.

If you haven't been here before, don't miss the potentially important data above this list that includes where your searchers work and what your searchers do. I’ll share specific strategies for that data in a future article.

You can also get this list on your mobile app by following the same steps.

Are these keywords your most important keywords going forward?

If you can't answer this question with a resounding YES, then you need to make some revisions to your profile and place more of the words you want to be searched by throughout your profile, especially in the profile sections that LinkedIn seems to give extra search algorithm weighting. See below for more specifics on this strategy.

If you’re in sales and having difficulty identifying your best keywords, they’re typically the products/services you offer to your customers. If you’re using LinkedIn for general branding purposes or to find a job, job postings can be quite helpful for finding your best keywords.

When I do one-on-one LinkedIn consultations and notice how people are using keywords, the most common mistake I see is they put lots of past, resume type information on their profiles rather than describing their current or future objectives. Past information should be included, but you really should focus on where you’re going rather than where you’ve been.

Where to put your most important keywords and how many to include

Because it’s part of their secret search algorithm, LinkedIn doesn’t give us much guidance about this. However, from my personal experience and work with my individual clients, I’ve learned that more is better, and including keywords in your Headline, Job Titles, and Skills is particularly advantageous.

“LinkedIn” is the first keyword on my list, and, not coincidentally, it’s included in all three profile sections I just mentioned. Putting your most important keywords in these three sections is one of the best LinkedIn strategies you can adopt, so be sure to get this done. 

Also, from a frequency standpoint, more is better (“LinkedIn” shows up on my profile 211 times), but I wouldn’t want to simply put “LinkedIn, LinkedIn, LinkedIn.” Not only have I found that LinkedIn will pick up on your efforts to keyword stuff (and they may penalize you for this), but you’ll look pretty silly to your profile reader as well. Therefore, try to weave your best keywords in as naturally as possible when you compose the various sections of your profile.  

Now that LinkedIn is sharing this important new data with you, get busy and make the necessary revisions to your profile. This will definitely improve your chances of showing up in the search results when the right people are searching for someone like you.

SPECIAL OFFER

If you’d like help with keyword identification and placement as well as developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Did you get this important new data from LinkedIn? appeared first on Wayne Breitbarth.

How to Build Your LinkedIn Company Marketing Machine

Over 13 million companies have company pages on LinkedIn. If your company doesn't have one, you can get started by clicking here.

But that's not the company marketing machine I'm referring to. I'm talking about coordinating all the employees at your company to have a consistent branding message relating to your company on each of their personal LinkedIn profiles. So, what would that coordination look like?

It starts with creating LinkedIn profile guidelines (a/k/a best practices) for your company and then sharing that information with everyone at your company who has a LinkedIn profile.

The best way to share these guidelines is to have a LinkedIn training session for all employees who have a LinkedIn account. (And, by the way, I can help you with this!). Employees need to understand the strategy behind the guidelines and not just "Here, do this because I said so."
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What to include in your company's LinkedIn profile guidelines

1.  Photo. Bring in a photographer and get professional headshots. You only get one chance to make a great first impression, and the photo is the first thing people see when they view someone’s profile.

2.  Background photo. Design a standard company background image that all employees can put on their personal LinkedIn profile. This could include your website address, physical address and phone number, photos of your products or facilities, etc.

3.  Keywords. These are critical on LinkedIn, and if you expect your people to show up in a search, you have to give them a list of five to ten of the most searched-for terms for the company—these are usually your products, services, brands, etc.—and then encourage your employees to place them in the right spots on their profile.

4.  Standard company description paragraph(s). Share with them one succinct paragraph to be included in the Summary section and a more detailed two or three paragraphs to be included in their job description for their current job at your company.

5.  Add media to current job experience entry. Give them videos, slide shows, photos of your best work or products, customer testimonials, etc. that they can display on their profile by uploading a file or linking to the information.

6.  Each employee’s job entry correctly attached to your company page. Make sure your company logo shows up on their job entry for your company. This is must-have branding.

If it doesn’t show up, it means (1) they added this job entry prior to your business having a company page with a logo attached or (2) they selected the wrong company or no company when adding this entry to their profile.

This is simple to fix. The employee simply edits that job entry and selects the correct company page when LinkedIn autofills as (s)he is typing in your company name.

7.  Sharing, “liking” or commenting on company status updates. This is a bit hard to monitor because it is ongoing and not a one-time profile change. But the more it’s done, the more sets of eyes your company updates are seen by, and we can all agree that is a good thing.

For additional LinkedIn company branding ideas, be sure to download my FREE eBook 10 LinkedIn Mistakes Companies Make and How to Fix Them Before They Damage Your Company's Reputation by clicking here. 

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