So You Viewed My LinkedIn Profile…Now What?

After someone looks at your LinkedIn profile, you'd probably like them to call you, email you, or send you a LinkedIn connection request, right?

But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?

This is where calls to action (CTAs) come in. What is a CTA? Wikipedia says this:

"A call to action, or CTA, is a term used to describe a banner, button, or some type of graphic or text...meant to prompt a user to click it and continue down a conversion funnel."

Hubspot, one of the world's leaders in designing websites that concentrate on lead generation and inbound marketing, says:

"Calls to action (CTAs) are one of the key lead generation elements, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows..."
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What actions might you call people to take?

There are lots of possibilities, depending on your business purpose, but here are a few examples:
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  • Download an informational document
  • Watch a video or listen to a podcast
  • Download your resume
  • Go to your website
  • Read your blog
  • Read a product review
  • Request a quote
  • Pick up the phone and call you
    .

How can you incorporate calls to action in your LinkedIn profile?

Your LinkedIn profile needs to have several CTAs to help move your reader down the conversion funnel and closer to that all-important step of contacting you. And if you have a company page, you'll want to put CTAs there as well.

The best sections on your profile to include your CTAs are:
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  • Headline
  • Summary
  • Job Experience
  • Contact Info
  • Status Updates
  • Projects
  • Publications
  • Long-form published posts

Here are examples of CTAs I've included in the Summary section of my profile using the LinkedIn add media feature. If they click on these two videos, they'll get some free information and also see what a great resource I can be to help them with LinkedIn—which hopefully prompts them to contact me.

Here is another example but this time from one of my Job Experience entries. I give people a couple easy ways to contact me.

Other great places to include CTAs on your profile include the websites listing in your Contact Info section as well as the Publications and Projects sections in your Accomplishments section. To see examples of these, check out my full LinkedIn profile.

Why not add some calls to action to your LinkedIn profile today, and hopefully your phone will start ringing just like mine.
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SPECIAL OFFER

If you'd like help creating an engaging, highly visible LinkedIn profile and a meaningful LinkedIn strategy that will skyrocket your business and career, then take advantage of my specially priced $175 LinkedIn consultation. Act now because the price goes up July 1, 2018.

This consultation will take place on the phone, and I'll share my desktop screen with you. I will perform a detailed critique of your profile and email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post So You Viewed My LinkedIn Profile…Now What? appeared first on Wayne Breitbarth.

How Do You Know What to Put on Your LinkedIn Profile?

Should I put [fill in the blank] on my LinkedIn profile?

I'm asked this question several times each week. I always answer I don't know, which usually comes as a surprise to them and probably to you as well. After all, I'm the expert!

What I really mean is I can't answer that confidently until I understand what someone plans to accomplish on LinkedIn.

If you're unsure about whether you should put something on your profile, I suggest you start by asking yourself three questions:

Would putting this on my profile:
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  • help people find me?
  • improve their perception of me and my brand?
  • help them understand what I do and how I can help them?

If your answer to any of these questions is "Yes," then I suggest you put it on your profile.

Let's look at the three questions more closely.
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Help people find me

Trust me on this one. Connections are the gas in the tank on LinkedIn, especially if the connections are strategic (for example, customers, potential customers, influencers of Gas Pricesyour customers, people at organizations where you want to work, etc.). You want people to find and connect with you.

For example, on my profile, I list my first job out of college, Arthur Andersen & Co. This entry helps people from the "good old days" find me—and they just might need some LinkedIn training or consulting at their company.
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Improve their perception of me and my brand

People are using LinkedIn to size you up. Entries that display your expertise, emphasize your integrity, and show your creativity will cause people to like and trust you. Hopefully this leads to more connections and more business.

The Arthur Andersen entry also applies here, because most experienced business people around my part of the country recognize that if AA&Co. hired you right out of college, you are probably a really smart person.

So, even though I didn't have a 3.9+ GPA, like most students they hired, people assume I'm in that group, and it gives me positive branding kudos. (FYI, I had a 3.4, but I could interview with the best of them!)
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Help them understand what I do and how I can help them

After all, if your profile doesn't get this done, why are you on LinkedIn anyway?

Professionally, I do speaking and consulting. Here's one of the ways I promote my speaking business:

I am consistently asked to speak at Executive Agenda (EA), YPO, Vistage and TEC meetings as well as CEO Roundtables and Renaissance Forums (REF), where my 35+ years of experience as a business owner and manager enables me to help my peers understand how social media can benefit their companies.

Personally, I am involved with some awesome nonprofit groups. Including them in my LinkedIn profile helps me spread the word about the great things they're doing. By including links to their websites, I am encouraging others to get involved, too.

You can look at my profile to see several examples of this, both in the Experience section and the Volunteer Experience section.

I hope you're now equipped and motivated to beef up your LinkedIn profile.

If you want me to perform a detailed critique of your profile and help you develop strategies to skyrocket your business and career, then take advantage of my special $175 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post How Do You Know What to Put on Your LinkedIn Profile? appeared first on Wayne Breitbarth.

What Does Your Social Proof Look Like on LinkedIn?

I'm pretty sure that sometime in the last week or so you checked the ratings of a specific product and/or researched what others said about something you wanted to purchase. What others are saying is called social proof.

Whether it's a hamburger, a computer, or even a new accountant, we are all looking for information (including social proof) to help us make our decisions.

Here's how Hubspot defines social proof:

Social proof, also referred to as "informational social influence," is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it's the mentality that, if other people are doing it, and I trust those people, that's validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors' and prospects' actions.  - Hubspot blog 4/17/12


How's Your Social Proof

Is your social proof helping or hurting you or is it simply absent on most of your online addresses (website, Facebook, LinkedIn, etc.)? Do you have a 4.7/5.0 rating like your favorite restaurant on Yelp or Trip Advisor?

Even though it might not be quite as easy for you as an individual to accumulate a rating, there are specific things you can do to improve your social proof on LinkedIn.

I'm not just referring to the obvious LinkedIn sections—Recommendations and Skills and the Endorsements that attach to them. These are very important places to show social proof, but there are some other great ways to share positive ratings and reviews about you and your company.


Easy Ways to Share Your Social Proof

These LinkedIn profile sections and activities can help you highlight and share your social proof:

Add Media. There are lots of ways to use this add-on to your Summary, Job Experience or Educational sections. You can share video testimonials, traditional written customer recommendations, case studies, and success stories.

Projects. This is a good spot to include case studies or success stories, and you can link to web pages that include more details. You can also identify other LinkedIn members who were involved in a project and include a link to their LinkedIn profiles.

Individual or company status updates. Periodically share links in your status updates to case studies, success stories, and articles that highlight your capabilities.

Published Post. You can display a long-form article, including an embedded video. This is perfect for highlighting customer testimonials and case studies. These will permanently show up near the top of your profile.

Honors & Awards. If you've got them, flaunt them.

Current Job Experience section. Extract a short quote from a recommendation and highlight awards you've received.

Publications. Link to articles on your website or other sources that display your experience or awards and honors.

Certifications. These are great social proof because others (certifying organizations) are saying you met a certain level of proficiency.

So why not get busy and take advantage of these opportunities. It just may get you to that 4.7/5.0 score—or, better yet, how about a phone call or email from that sought-after prospect.

If you want me to check out the social proof on your profile as part of my full profile critique and also help you develop strategies to skyrocket your business and career, then take advantage of my special one-hour $175 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your session.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your session now by clicking here. Space is limited.

The post What Does Your Social Proof Look Like on LinkedIn? appeared first on Wayne Breitbarth.

How Many of These Hidden LinkedIn Features Have You Found?

Because LinkedIn has made quite a few changes recently, this is a good time to update my "LinkedIn hidden features" list. When I tell audiences about these features and tools, the reaction is typically, "I didn't know I could do that on LinkedIn!" And I'm confident you'll find several of them that you'll want to start using immediately.

1.  Give them a shout-out. Here is a really cool but simple way to get someone's attention when either sharing or commenting on a status update.

Just type an "@" sign prior to including someone's name in an update. When you find that person in the list provided by LinkedIn, their name will be hyperlinked to their profile. At the same time LinkedIn will send them a message notifying them Screen Shot 2014-12-26 at 3.32.23 PMthat they were mentioned in your update. You can do the same thing with company names.

When you have multiple people in your network with similar names, this can be more challenging. Therefore, enter the person's last name if they aren't found correctly when using their first name. The extra effort is worth it.

2.  How many connections is 500+? You can now get reasonably close to the actual number by going to the person's profile and scrolling down to their Activity box, where you'll see how many followers they have. That number includes their connections plus people who have clicked the Follow button on their profile. Thus, you can't get the exact number, but it should be pretty close to the number of connections they have.

3.  What are they talking about? While you are at their Activity box, click See all activity to see what the person has been sharing in their updates for the last six weeks or so. If you want to get their updates automatically going forward, just click Follow. 

4.  I'm not really interested in what you have to say. If someone is sharing updates that are really not in your areas of interest but you don't want to disconnect with them, just scroll over to the top right-hand corner the next time you see one of their updates and click the Unfollow [their name] option. Then you will no longer receive their updates in your feed.

5.  Find the experts and see what they are writing about. You can search the entire LinkedIn database of long-form published posts (articles), even those written by people you are not connected to. Just use keywords in the search box on the top toolbar, and then select Content from the toolbar that's displayed just below your main toolbar.

6.  Who went to your school and where do they work now? LinkedIn refers to this as Career Insights. It enables you to see a complete list of all the people who attended or are attending your school, and you can filter by:
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  • Where they live
  • Where they work
  • What they do
  • What they studied (major)
  • What they are skilled at
  • How you are connected

You can access this by entering the name of a university or school in your top toolbar. Choose the school page when it appears on the drop-down, and then click the blue See alumni button. This is a great tool for recruiting. Trust me—you are going to love this one.

7.  It is your data. Get this one done ASAP. You can request a CSV file from LinkedIn that is a complete list of all your first-level connections, including first name, last name, current company, current title, primary LinkedIn email address, and the date you connected with them.

Get yours by going to the Me icon on the top right of your toolbar and selecting Settings & Privacy. Choose Privacy, and then scroll down to Download your data. Click the Connections box and then click the blue Request archive button. Within 24 hours, you will get your file.

8.  Who doesn't love to save $10? Here is one that may save you lots of money. In order to send a direct message to a person you are not connected to, you have to purchase an InMail or use one of the InMails you get with your premium account—unless, of course, you share a LinkedIn group with that individual. Yes, that's right. If you are both in the same group, you can message them for free—with only one exception; that is, if the person has changed their settings and chosen to not accept messages from fellow group members. However, this rarely happens because the default setting is Allow members of this group to send me messages via LinkedIn.

To do this, when you're on the profile of a person you'd like to message but who isn't a first-level connection, scroll down to their groups and see what groups you can join. Join the group, go into the group itself, click (Number of) Members, and then put the person's name in the Search box. When their name comes up, select Message, and then send them a message.

Nice job! You just saved $10 or saved one of your InMails for someone who doesn't belong to any groups or at least any groups that you have permission to join.

I hope you found a few goodies on this list. If you did, be sure to share this article with your LinkedIn network by clicking the In button below. They're sure to appreciate your thoughtfulness.

If you want me to perform a detailed critique of your profile and help you develop strategies to skyrocket your business and career, then take advantage of my special $175 LinkedIn consultation. This consultation will take place on the phone, and I'll share my desktop screen with you. I will email your marked-up profile to you prior to our session. Click here to book your time.

Here are a few comments from my recent clients:

"Great job offer received via LinkedIn only two days after consulting with Wayne!"

"I highly recommend Wayne's 1:1 Linked In coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact...Since then I've had an initial interview and interacted with the SVP multiple times."

"He made the learning experience fun, interesting, and was a big help to me. It has increased my exposure almost two-fold in a couple weeks."

Don't miss your chance to get results like these. Book your time now by clicking here. Space is limited.

The post How Many of These Hidden LinkedIn Features Have You Found? appeared first on Wayne Breitbarth.

Here’s How to Give Your LinkedIn Profile that WOW Factor

How would you like to get your two most important documents or links to your best digital content (slideshow, video, resume, photos, etc.) in the hands of people in your target audience?

Well, with the brand new LinkedIn profile, it's easy to make that happen.

LinkedIn has done most of the heavy lifting for you, but there are a few simple steps you need to take to fully capitalize on LinkedIn's latest profile changes.

For tips on what kind of content or links to add to your profile, check out my article Here is a Really Easy Way to Spruce Up Your LinkedIn Profile.
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How has your LinkedIn profile changed?

For several years now you've been able to load media or put web page links in your LinkedIn Summary, Job Experiences, and Education entries. But since the big profile changes in 2017, the media and links in your Summary have been buried, and the viewer has had to click Show more to get to them. Because most people skim through your profile, your best information hasn't been getting a lot of views.

With LinkedIn's latest profile updates, any media you upload or link to in your Summary section is now displayed with small, thumbnail photos and a short description, encouraging viewers to take a look. Notice how prominent my two documents are now.
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How can you take advantage of this change?

Click the pencil icon to the right of your profile photo and scroll down to Media. To add a link, click the Link box, cut and paste the website URL you want to display, and then click Add. If you want to upload a file from your computer or flash drive, click the Upload box. Once the documents have loaded, revise the short description and then click Save.

I recommend you load two documents, although you can load up to fourteen. Putting just two optimizes the available space with the thumbnail and the description of the document.

You can also include documents below any or all of your Job Experience entries or Education entries, but they probably won't get as many views as the ones in your Summary because of the prominent placement of your Summary.

So, find your two very best pieces of content, and get them loaded right away so your profile viewers get a much fuller picture (pun intended) of who you are and what you do.
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Here’s How to Give Your LinkedIn Profile that WOW Factor appeared first on Wayne Breitbarth.

Here is How LinkedIn Can Turn Your Waiting Time to Money Time

Picture yourself a few minutes early for an appointment with a client or someone who might be able to help you get a great new job. You're sitting in your car or hanging out in their lobby or waiting room. 

What is the highest and best use of that few minutes prior to your meeting?

I suggest it's using LinkedIn's free and recently improved mobile app to check out the network of the person you're meeting and look for people you'd like to get introduced to.

Here's how it works.

Open your LinkedIn mobile app.

Type in the search box the title(s) of the people you're most interested in finding. If you have multiple titles, you need to put an OR in between the titles, and the OR needs to be in all caps.

Once you receive your search results, choose People and then Filters.

Choose the Connections of filter option, and enter the name of the person you're waiting to meet in the search box that appears.

Caveat: To do this, you have to be connected to the person you're going to be meeting with.

Next, click the big, blue Apply button at the bottom of your screen, and LinkedIn will give you a list of that person's connections who have the title you requested.

You can also go back to Filters and add additional filters to your existing search, including location, current companies, past companies, industries or schools.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.

Scroll through the list and look for two or three of the most interesting people. Then mention those people at your upcoming meeting, and see if they'd be willing to introduce you to them.

This is like flipping through the person's Rolodex (I'm dating myself), Outlook, or wherever they keep track of their friends prior to your meeting. I'm sure I don't need to tell you just how valuable this could be.

So stop wasting time while waiting for people. Pull up your LinkedIn mobile app and start searching for people who can help you move your business and career forward.

You can find instructions for doing the same LinkedIn function on your desktop in this companion article.

SPECIAL OFFER: If you'd like to learn more valuable strategies and how you can implement them to grow your specific business, then take advantage of the $175 special I'm running.

In addition to my detailed critique of your profile, I'll spend a full hour on the phone with you and share my computer screen. We'll focus on your business and career goals and discuss how to spend your time effectively on LinkedIn. Click here to book your slot.

Here's what a recent client said about her session:

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact. The SVP responded within an hour, stating they are looking for someone in the Chicago market, that he liked my background, and that I should email him once I apply so he could ask the recruiter to reach out to me. Since then I've had an initial interview and interacted with the SVP multiple times, adding a valuable contact to my network. Wayne, thanks for giving me the tools I needed to move a little further outside my comfort zone and amp up my networking."

Get your slot booked with me now by clicking here. I have a limited amount of these slots at the $175 special price.

The post Here is How LinkedIn Can Turn Your Waiting Time to Money Time appeared first on Wayne Breitbarth.

Here is How LinkedIn Can Turn Your Waiting Time to Money Time

Picture yourself a few minutes early for an appointment with a client or someone who might be able to help you get a great new job. You're sitting in your car or hanging out in their lobby or waiting room. 

What is the highest and best use of that few minutes prior to your meeting?

I suggest it's using LinkedIn's free and recently improved mobile app to check out the network of the person you're meeting and look for people you'd like to get introduced to.

Here's how it works.

Open your LinkedIn mobile app.

Type in the search box the title(s) of the people you're most interested in finding. If you have multiple titles, you need to put an OR in between the titles, and the OR needs to be in all caps.

Once you receive your search results, choose People and then Filters.

Choose the Connections of filter option, and enter the name of the person you're waiting to meet in the search box that appears.

Caveat: To do this, you have to be connected to the person you're going to be meeting with.

Next, click the big, blue Apply button at the bottom of your screen, and LinkedIn will give you a list of that person's connections who have the title you requested.

You can also go back to Filters and add additional filters to your existing search, including location, current companies, past companies, industries or schools.

Caveat: If your connection has chosen to hide their first-level network from their connections, you'll only be able to see people to whom both of you are connected.

Scroll through the list and look for two or three of the most interesting people. Then mention those people at your upcoming meeting, and see if they'd be willing to introduce you to them.

This is like flipping through the person's Rolodex (I'm dating myself), Outlook, or wherever they keep track of their friends prior to your meeting. I'm sure I don't need to tell you just how valuable this could be.

So stop wasting time while waiting for people. Pull up your LinkedIn mobile app and start searching for people who can help you move your business and career forward.

You can find instructions for doing the same LinkedIn function on your desktop in this companion article.

SPECIAL OFFER: If you'd like to learn more valuable strategies and how you can implement them to grow your specific business, then take advantage of the $175 special I'm running.

In addition to my detailed critique of your profile, I'll spend a full hour on the phone with you and share my computer screen. We'll focus on your business and career goals and discuss how to spend your time effectively on LinkedIn. Click here to book your slot.

Here's what a recent client said about her session:

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact. The SVP responded within an hour, stating they are looking for someone in the Chicago market, that he liked my background, and that I should email him once I apply so he could ask the recruiter to reach out to me. Since then I've had an initial interview and interacted with the SVP multiple times, adding a valuable contact to my network. Wayne, thanks for giving me the tools I needed to move a little further outside my comfort zone and amp up my networking."

Get your slot booked with me now by clicking here. I have a limited amount of these slots at the $175 special price.

The post Here is How LinkedIn Can Turn Your Waiting Time to Money Time appeared first on Wayne Breitbarth.

Here is What You Need to Know About Your Brand New LinkedIn Profile

Can you believe it? LinkedIn has changed your profile AGAIN! If you haven't received the new profile yet, you will see it soon.

This is the second change in less than a year. And although the changes aren't as far reaching as last year's changes, there are some critical revisions you should make to address these changes.

The changes are only in what I call the top box, which is what people see when they first look at your profile (before scrolling down). That's why you should address these changes as soon as possible.

Here is my review of each of the changes and a suggested action step for that change.

Your profile photo has moved from the center to the left-hand side.

Action step: If you have a custom background, you may have to redo it so your photo doesn't cover important information.

Your headline and your location have been moved from the center to the left-hand side.

Action step: I don't have any specific suggestions regarding this, but, as in the past, make sure you have a great headline. Click here to download my free resource The Definitive Guide to Optimize Your LinkedIn Profile Headline.

Your current company name and logo, along with your university name and logo, have been moved from the bottom of the top box to a higher position on the right-hand side.

Action step: These two entries will be noticed more often now, so make sure your company has uploaded its logo on their company page because that logo gets carried over to your profile.

Also, if you have multiple current job entries, be sure they're in the right order. Use the reorder icon to rearrange them.

When it comes to the university entry, make sure the first university entry you have listed is the one you want to carry up to this prominent spot. You can also rearrange your education entries by using the reorder icon.

Your intro to your Summary (the portion that shows up prior to the viewer clicking Show More) has been expanded from about 200 characters to about 290 characters.

Action step: This is great news. You now have a 45% expansion of this important section, so use it well to grab your reader's attention or share additional important information. If you want to make it easy for the reader to contact you, consider adding your phone number and/or your email address in this prominent space.

Any media you've uploaded or linked to not only from the Summary section but from your Job Experience and your Education entries will be highlighted more prominently, encouraging your viewers to check them out.

Action step: Take advantage of this improved position for some of your very best documents, videos, Power Points, and links to your website. Show the reader why you're the best at what you do and how you can help them. Click here to read an article I wrote about how to add media to your profile.

That's it. Again, there aren't a lot of updates, but because they're all at the very top of your profile, it's important to make your revisions ASAP.

SPECIAL OFFER: With these important profile changes, this would be a great time for you to take advantage of the $175 special I'm running.

In addition to my detailed critique of your profile, I'll spend a full hour on the phone with you and share my computer screen. We'll focus on your business and career goals and discuss how to spend your time effectively on LinkedIn. Click here to book your slot.

Here's what a recent client said about her session:

"I highly recommend Wayne's 1:1 LinkedIn coaching session. Per Wayne's guidance, I reached out to the SVP of Client Success for a company I saw a suitable role. I used language Wayne provided in our 1:1 session to initiate the contact. The SVP responded within an hour, stating they are looking for someone in the Chicago market, that he liked my background, and that I should email him once I apply so he could ask the recruiter to reach out to me. Since then I've had an initial interview and interacted with the SVP multiple times, adding a valuable contact to my network. Wayne, thanks for giving me the tools I needed to move a little further outside my comfort zone and amp up my networking."

Get your slot booked with me now by clicking here. I have a limited amount of these slots at the $175 special price.

The post Here is What You Need to Know About Your Brand New LinkedIn Profile appeared first on Wayne Breitbarth.

What Kind of LinkedIn Magic Gets You to the Top of a Search?

"How do I get to the top of the list on LinkedIn when people are searching for someone like me?"

I'm typically asked this question after I show people how to use LinkedIn's Advanced People Search function and they don't see themselves near the top of the search results—or, worse yet, they see a competitor above them on the list.

Well, I cannot tell a lie—there is some "magic" involved, kind of like Disneyland. Only LinkedIn knows exactly what goes into their search algorithm, but my research and professional experience have helped me roll back the magic curtain a bit so I can share some helpful tips with you.
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What does LinkedIn say?

"The ranking of search results on LinkedIn is dependent on 'relevancy to the searcher.'" In other words, LinkedIn is trying to save you time by putting what they consider to be the best choices for you at the top of the list.

If you want to read LinkedIn's official stance on this question, check out these articles from the LinkedIn Help Center.

LinkedIn Search Relevance - People Search

Order of Your Profile in Search Results - People Search

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So, what does this mean to you, the LinkedIn user?

In summary, the information shared by LinkedIn is revealing at the highest level but intentionally confusing (or magical) at the detail level—but don't lose hope.

Based on my interpretation of these statements by LinkedIn, along with lots of articles on this subject and the countless hours I've spent helping my clients improve their LinkedIn search ranking, here are seven simple action steps (along with additional resources) you can take to improve your chances of coming up higher in a search.
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  • Add your most important keywords to your profile in the right spots.
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  • Make sure your profile has an All-Star ranking.

  • Join LinkedIn groups that have members in your target audience.
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  • Share your own status updates in addition to sharing, "liking" or commenting on other people's status updates and group discussions.
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  • Request recommendations from your connections, and endorse and recommend others as well.
  • Improve the Skills section of your profile.
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  • Most importantly (and this is an ongoing process), continue to strategically grow your LinkedIn network.

Follow these steps, and you might experience a little of your own LinkedIn magic!
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post What Kind of LinkedIn Magic Gets You to the Top of a Search? appeared first on Wayne Breitbarth.

Impress Your LinkedIn Network [and your mom] With Thank-You Notes

Making the right connections on LinkedIn is one of the keys to success. In the past I've written about who you should connect with, why you should connect with them, and how to best find great connections on LinkedIn.

But this week I want to reinforce something your mom taught you—writing thank-you notes.

It's time to dust off that time-proven technique—and not just because it's good etiquette but because it's good business, too.


When to send a thank-you note

Some people are adding dozens of people to their LinkedIn network each week, and sending a personal note to each person may not be possible. But, at the very least, I suggest sending a thank-you note when:

1.  You accept an inbound connection request from someone who meets one of your most important strategic connection criteria

2.  Someone accepts your outbound connection request

You have their attention; so don't miss this opportunity to send them a note. It may encourage them to give you a call or consider you next time they need whatever product or service you're offering.


They invited you to join their network

In this case, your response can be somewhat standard, but it may be advantageous to mention something the person said in his/her invitation to you.

Here's what I typically say:

Hi [insert first name]:

Thanks for the invitation to connect, and welcome to my network. 

I look forward to helping you with your LinkedIn strategy and tactics. To get started, let me know if you would like to begin receiving my free weekly email of LinkedIn strategies and tips. 

Take care. 

Wayne 


You invited them to join your network

In this case the note should be totally customized, depending on why you extended the invitation in the first place.

Say "thanks" and mention a next step the person could take. Here are a few easy ways to spark engagement:
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  • Include a link to download a helpful resource or an archived or upcoming webinar
  • Suggest a time for a phone call or meeting
  • Share a reason to check out a section of your website

You get the idea.

Does this take extra time? You bet. Will it be worth the effort? Without question. I add twenty to thirty people to my mailing list each week by following these steps—and some of them have become clients.

LinkedIn is so much more than a social media site you should check occasionally. It's a powerful tool to help you grow your business. And if you can make money AND make your mom proud, I say go for it!
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SPECIAL OFFER

If you’d like help with developing a LinkedIn strategy that will catapult your business and career, take advantage of my limited time offer: a one-hour, one-on-one LinkedIn consultation for just $175 (50% off my regular fee). This offer also includes an in-depth critique of your profile.

I will share my computer screen with you during the call and send you a marked-up copy of your profile prior to the call.

There are limited spots available, so don't delay. Book your session today by clicking here.

The post Impress Your LinkedIn Network [and your mom] With Thank-You Notes appeared first on Wayne Breitbarth.