Create a Targeted Prospect List on the New LinkedIn in 5 Minutes or Less

Do you know that in five minutes the new LinkedIn can help you fill a virtual room with stopwatch time iconyour perfect prospects and then add new prospects each week?

And once you find them, their LinkedIn profiles will help you figure out the best way to meet them.

To quickly get your highly targeted prospect list, just follow these simple steps.

Let's say you want to find the current managers of purchasing, procurement, etc. at three of the largest manufacturers in Milwaukee: Generac, Rockwell Automation, and SC Screen Shot 2017-04-19 at 1.53.50 PMJohnson.

1.  Enter manager + (purchasing OR procurement OR "supply chain" OR buyer) in the Search box on the left side of your top toolbar. Then click the magnifying glass next to the Search box.

2.  When the results are returned, click People from the choices on the line just below the top toolbar.Screen Shot 2017-04-19 at 1.52.32 PM

3.  In the right-hand filter column, click the +Add icon in the Locations- section and type Milwaukee. Then choose Greater Milwaukee.

4.  Next, in the right-hand filter column, click +Add in the Current Companies section. Then type Generac and choose the Generac company entry that you're interested in. Repeat for Rockwell and SC Johnson.

You'll then see a list of your perfect prospects at those three companies on your screen. And if you click Create Screen Shot 2017-04-19 at 1.53.05 PMsearch alert near the bottom of the right filter column, you'll get a weekly email from LinkedIn with any new prospects at those three companies.

For the people on this list, you can:
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  • Check out their full profiles and see who in your network can introduce you to them.
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  • Look for conversation starters; e.g., similar interests, previous employers, schools attended, LinkedIn groups, community service involvement, etc.
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  • Send a direct LinkedIn message if you and your prospect are both members of the same LinkedIn group. If you have no similar groups, consider joining one of your prospect's groups so you can send a free direct message.
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  • Send a customized LinkedIn connection invitation that includes information about how you might be able to help them.

No more cold calling and saying, May I speak with the purchasing manager, please. At a minimum, you'll have the name of your prospect. But if you use your LinkedIn resources well, you'll have a wealth of information about your prospect and perhaps even a personal introduction.

The post Create a Targeted Prospect List on the New LinkedIn in 5 Minutes or Less appeared first on Wayne Breitbarth.

How to Use LinkedIn to Find Great Employees

LinkedIn's database includes almost half a billion professionals, and companies are beginning to capitalize on this massive database to find great employees. However, LinkedIn is not very user-friendly when using it for this purpose.

Shopping woman shockedLinkedIn's simple solution is to purchase their Recruiter product—but Recruiter licenses come at an annual cost of $6,000 to $8,000 per user.

Well, as a past CFO myself, I never really thought much of one-size-fits-all solutions, especially when they come with a hefty price tag.

So, as your trusted LinkedIn advisor, I have some simple ideas to help you use LinkedIn to recruit great employees for your company. And my solutions have the perfect price tag—FREE!

First, sign up to attend my upcoming webinar Attracting a Large Pool of Applicants Using LinkedIn and Successfully Choosing the Right One with my friend and co-host Alec Broadfoot, CEO of VisionSpark, an executive search firm that specializes in helping companies hire top performers who have the right culture fit.

The webinar is on Thursday, April 13 from 1:00-2:00pm CT, but be sure to register even if you can't attend live, because there will be a link so you can watch at a later time. Seating is limited, so grab your seat now at http://bit.ly/WayneAlecWeb

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Nine Ways to Use LinkedIn to Find Your Next Great Employee

To get started right away, download the handout (below) I use with my consulting clients, Nine Ways to Use LinkedIn to Find Your Next Great Employee. It includes specific strategies and simple steps for finding great hires using these LinkedIn features:
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  • Individual home page sharing
  • Company Page posts
  • Company followers
  • Jobs discussions
  • Advanced People Search
  • Search Alerts
  • University Page
  • Published posts
  • Job Board

I hope to see you on April 13th, but in the meantime—happy hunting!

 

Download (PDF, 161KB)

The post How to Use LinkedIn to Find Great Employees appeared first on Wayne Breitbarth.

How to Capitalize on LinkedIn’s New Accomplishments Section

sports awardsYour LinkedIn profile is all about keywords and telling your story in a way that will display your expertise, increase your credibility, and enhance your branding message.

To help you do that LinkedIn has a new major profile section called Accomplishments. There are also several optional subsections, but I've noticed that most people don't know they exist—probably because LinkedIn didn't make it easy and/or intuitive to find them.

You can add them by clicking the down arrow to the right of Add new profile section, which appears in the blue box on the top right of your profile page. Then Screen Shot 2017-03-23 at 4.07.18 PMclick the down arrow to the right of the word Accomplishments.

With the new LinkedIn desktop interface, the additional profile subsections you can add are:
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  • Publications
  • Certifications
  • Courses
  • Projects
  • Honors & Awards
  • Patents
  • Test Scores
  • Languages
  • Organizations

Most of these are self-explanatory, and I suggest adding the ones that are applicable in your situation. If you speak multiple languages or hold a patent, let the world know about it. Don't underestimate how certifications can differentiate you from other candidates when someone is checking you out and deciding who to hire or contract with.

Keep in mind the overall goal of your profile is simply to encourage a person to take the next step and contact you—preferably before contacting other potential candidates.Screen Shot 2017-03-23 at 4.06.11 PM

Some of these sections were obviously designed with students in mind, such as Courses and Test Scores. This is an easy way for students to tout their academic work—and hopefully it leads to a great job opportunity.

Another reason for including this information on your profile is that all of these special subsections are summarized in the new and highly visible Accomplishments section.

It's all about differentiating yourself and increasing your credibility. Stand out from the crowd by adding these special sections and telling the world about your unique background or circumstances.

The post How to Capitalize on LinkedIn’s New Accomplishments Section appeared first on Wayne Breitbarth.

Did the New LinkedIn Wreak Havoc on Your Profile?

Do you think the changes to your new profile are simply cosmetic? Wrong!

Female Driver Making Phone Call After Traffic Accident

Do you think LinkedIn had your personal best interest in mind when they revised how your profile looks or works? Sorry. Think again.

Simply stated, LinkedIn hurt the effectiveness of your profile.

I apologize for being the bearer of this bad news, but I do have some good news. Within 15-20 minutes, you can take these five simple steps to update your new profile so it works just as well as the old one—maybe even better.
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Five steps to dramatically improve your new LinkedIn profile

Your profile photo is no longer a large square that is placed way over to the left. It's now a smaller circle (so you may need to crop your photo differently), and it's almost centered on the page. This means your photo is catching more people's attention.

Screen Shot 2017-03-16 at 2.12.19 PMThis recent article from LinkedIn will help you make the necessary changes: "LinkedIn Profile Photo Tips: Introducing Photo Filters and Editing."

Your Headline is also almost centered and is one of the few sections of your profile that isn't collapsed—which means it has increased importance. This may be the perfect time to revise what I consider to be the most important 120 characters on your profile for search ranking and clarity.

For help with your Headline, download my free, three-page worksheet The Definitive Worksheet to Optimize Your LinkedIn Headline. Be warned that I haven't had time yet to revise the graphics for this worksheet to reflect LinkedIn's new look, but the strategies are still spot on.

Your Intro, a brand new term on LinkedIn (the first approximately 200 characters of Screen Shot 2017-03-16 at 2.14.06 PMyour Summary), needs to give the reader your most important information and work in tandem with your 120-character Headline above.

I am partial to including whatever contact information you feel comfortable sharing in your Summary. After that, make the spaces count, because very few people are going to click See more if they haven't found your profile relevant or interesting up to this point. In the past your complete Summary was displayed, but now it's collapsed until the reader clicks See more.

Your first Experience entry is now the only experience entry on your profile that is not collapsed. This means it better be really good because it may be the only one anyone reads.

Screen Shot 2017-03-16 at 2.17.42 PMTo improve the Experience entries on your profile, check out Does the LinkedIn Experience Section of Your Profile Impress Anyone?

Again, be warned that the screen shots represent the old profile format.

Your subsequent Experience entries are now collapsed and may no longer be read as frequently as they were with the old profile layout. The critical strategy here is to use all 100 characters of the Experience Title fields to not only display your job title but to also highlight specific skills you used in that job.

The cleanest way to do this is to follow up your title with something like this: (Specializing in ______, ______, ______). Repeat this process for all titles in your Experience section.

In addition to clarity, a further benefit is that the LinkedIn search ranking algorithm gives extra weighting to words included in the Experience Title fields.

It's important to get these profile changes done soon, because you never know how soon the right people will start checking you out.

I want to thank my recent one-on-one LinkedIn consulting client John Schneider for allowing me to showcase some of his updated profile sections.

In the next few weeks I am offering a limited number of one-hour individual LinkedIn consulting sessions for just $175. This is 50% off my regular hourly consulting rate.

Let me help you enhance your profile and develop a winning LinkedIn strategy.

Our one-hour session will be via phone and screen share. Prior to our session, I will analyze your profile and email to you a marked up copy of it. Click here to schedule your session.

Here is the recommendation I received from John after our time together:

"I decided to engage his consulting services to review and make recommendations for my LinkedIn profile and for how I use LinkedIn. Wayne is very generous with the information he shares and provided me with several excellent insights. I immediately started using his recommendations, and I look forward to seeing the results in the upcoming weeks."

I look forward to helping you upgrade your profile and use LinkedIn to exceed your 2017 goals.

The post Did the New LinkedIn Wreak Havoc on Your Profile? appeared first on Wayne Breitbarth.

Here is a Hidden LinkedIn Feature I Know You’re Going to Love

When I tell people about this incredible LinkedIn feature, most people say, "I didn't know LinkedIn could do that!" As a matter of fact, I can't even find where LinkedIn has a name for it; so I like to refer to it as the LinkedIn Keyword Treasure Chest.

Let's say you want to research search engine optimization. To access the treasure chest, go to https://www.linkedin.com/topic/search_engine_optimization. If you have Treasure chest full of gold under the seamultiple words, like search engine optimization, be sure to try it with a space between the words, underscores between the words, and also try abbreviations—for example, https://www.linkedin.com/topic/seo. I found that each approach will result in different useful information.
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What treasure will you find?

If you're interested in search engine optimization—finding a vendor, checking out what your competitors who specialize in SEO are doing, or perhaps looking for a job as an SEO specialist—your treasure hunt will uncover:
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  • Screen Shot 2017-03-10 at 1.14.05 PMPopular articles about SEO that are posted on LinkedIn
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  • People who have listed SEO as a skill on their profile and the name of the school they attended
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  • Topics similar to or related to SEO
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  • Popular SlideShare presentations on SEO
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  • LinkedIn groups you can join related to SEO
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  • SEO jobs posted on LinkedIn

The Keyword Treasure Chest feature appears be a bit inconsistent, because the format of the page and the information on the page can vary. However, despite these variations, you can discover some extremely valuable information.
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Observations and action steps

This may seem like a lot of random information; so let me share some ideas about how you can use this information to advance your business and career.

1.  Skills. Ask yourself, Have I listed all applicable skills in my Skills section?

2.  Presentations. Check out what your competitors are sharing with their audiences, and make sure what you're sharing is equally valuable to your market.

3.  Individuals. Check out the profiles of key individuals on the list. Does this give you any ideas about information you should add to your profile? If the person is a competitor, you may want to change your "Select what others see when you've viewed their profile" setting to anonymous before stalking him/her. Then the person won't know that you've scoped out his/her profile.

4.  Groups. Check them out and consider joining any groups that are relevant to your business or job search. Remember—birds of a feather flock together.iStock_000031736840_Small

5.  Jobs. If you're a job seeker, this could be the yellow brick road to your very own Oz.

6.  Companies. If you're a salesperson or a job seeker, check out the Company page and see what's going on. Then click the Follow button so you can be informed of future happenings at the company that may give you an inside track to a potential sale or job opportunity.

7.  Articles. Read them and learn, but also take note of the authors and ask yourself, Am I publishing articles like this about my area of expertise—and, if not, why not?

I definitely need to join you in capitalizing on this LinkedIn Keyword Treasure Chest. I need to go beyond my more obvious keywords—LinkedIn, LinkedIn speaker, LinkedIn consultant, LinkedIn consulting, LinkedIn trainer—and keep thinking of new keywords to try, like social selling, sales training, keynote speaker, etc. I have lots to do! How about you?

The post Here is a Hidden LinkedIn Feature I Know You’re Going to Love appeared first on Wayne Breitbarth.

Get Results in Just 15 Minutes on the New LinkedIn

Because of all the changes taking place on LinkedIn, people are frequently asking me what they should be doing each day for maximum LinkedIn success. So today I'm going to give you a 15-minute daily to do list.paper with To Do or Done multiple choice

If you want more help with time management on LinkedIn, you can find many of these daily ideas—along with weekly, monthly and quarterly to do lists—in one of the most popular chapters in my book: Ready...Set...Go: A Six-Week, Two-Hour-Per-Week Roadmap to Results.
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Your daily 15-minute LinkedIn to do list

Screen Shot 2017-03-02 at 8.38.12 AM

These four critical steps should take you no more than 15 minutes—and if completed consistently, they should bring you quantifiable LinkedIn results.

1.  Review Who's Viewed Your Profile and reach out to the people you should be meeting (3 minutes).

Viewing your profile is the equivalent of walking into your store, so be sure to reach out and ask the person how you might be able to help him/her. This feature has some limits, depending on your personal settings and if you're paying for a premium account or not. Check out this article for a full discussion.

2.  Send invitations to join your LinkedIn network, using a custom invitation, to people you met (in person or on the phone) since the last time you sent out outbound invitations (5 minutes).

Making this part of your networking process or routine will help you in many different ways on LinkedIn. To get the inside scoop on adding gas (connections) to your LinkedIn tank, be sure to download a copy of my free article The LinkedIn Connection Conundrum: Who Should be in Your Network. Improving your search ranking on LinkedIn is all about connections, especially the right ones, and people you have already met are spot on.

Screen Shot 2017-03-02 at 8.44.06 AM3.  Review all the important information in your Notifications Tab (4 minutes).

This tab on the new LinkedIn desktop is awesome. It puts all the most relevant information about you and your connections in one convenient place. For a deeper discussion of this feature, check out last week's post.

4.  Take time to review all of your inbound invitations to connect (3 minutes).

That's right—take a little Screen Shot 2017-03-02 at 8.42.05 AMtime. Don't just quickly click Accept or Ignore. My suggestion is to first read all the messages that people took the time to write in their connection request and respond accordingly.

Also, look at the profiles of the people you may want to follow up with, looking for areas of commonality or opportunity. Remember—these people took the first step, and it's your job to figure out what the next step should or could be.

Of course, there will be people who attempt to connect with you that are probably spammers and others whom you simply see no reason to have them in your network. Don't hesitate to click Ignore in these cases.

Make sure you find 15 minutes in your day to accomplish these four tasks, because it will undoubtedly lead to new and deeper relationships with people who can significantly impact your professional career.

The post Get Results in Just 15 Minutes on the New LinkedIn appeared first on Wayne Breitbarth.

You Better Not Miss this Killer Feature on the New LinkedIn

LinkedIn continues to roll out the new desktop user interface, and you're undoubtedly finding things you love and hate about the changes.Young boy finding treasure

I've found a new feature that is sure to help you become more efficient and effective on LinkedIn. It's the Notifications tab.
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Great information in the Notifications Tab

You'll find a treasure trove of useful information here. Simply click the Notifications tab on your top toolbar, and LinkedIn will give you not only critical information about your connections, but it will give you a heads up about who is acting on your LinkedIn activities.

These are the types of notifications you get:
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  • Who's viewed your profile
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    Screen Shot 2017-02-25 at 8.37.18 AM
  • Likes and comments on network updates about you
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  • Activity of your shares, posts, and re-shares, including the ones you've been mentioned in
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  • Activity on any content that you've interacted with in your LinkedIn Groups
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  • Views on your profile and endorsements from your connections
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  • Updates on your network such as job changes, birthdays, and work anniversaries
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  • Any new followers
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What to do with the Notifications Tab information

LinkedIn gives you suggested next steps of activity based on the type of notification, like "say congrats," "say happy birthday," "say thanks," etc. However, if you think interacting with the person could lead to an opportunity for you, then write a personal message, send an email, or make a phone call to him/her.

Remember—the person is probably getting the standard LinkedIn-prompted response from lots of other folks, and although that's a nice gesture, you have an opportunity to nurture the relationship in a much more meaningful way.

This new feature on LinkedIn is precisely one of the reasons we joined a site like LinkedIn in the first place—to keep track of what's going on with people in our network.

So, I strongly encourage you to budget some time daily (about five minutes) to stay on top of this important, time-sensitive information and interact, reach out, and get in front of the people in order to take your relationships to the next level.

The post You Better Not Miss this Killer Feature on the New LinkedIn appeared first on Wayne Breitbarth.

How to do Advanced People Search on the New LinkedIn

More people are receiving the new LinkedIn desktop interface each week. I've had it for about a month now, and every day I'm learning more about where things are and how they work.

One feature that's Marketing segmentationchanged fairly significantly is the search function—which I've always considered to be one of the most important LinkedIn features, particularly when you're trying to find a specific type or category of people.

Today I'm going to show you how to fill a virtual room with your perfect prospects and, once you find them, use their LinkedIn profile to figure out the best way to meet them.

But if you have yet to migrate to the new interface, don't worry—I'll also show you how to accomplish this with the old interface.
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Generating a highly targeted prospect list

Let's say you want to find the current managers of purchasing, procurement, etc. at three of the largest manufacturers in the Milwaukee area: Generac, Rockwell Automation, and SC Johnson.

With the new interface
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  • Screen Shot 2017-02-16 at 8.07.32 AMEnter manager AND (purchasing OR procurement OR "supply chain" OR buyer) in the large white search box on the left-hand side of your top toolbar.
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  • Click the People tab from the choices that appear just below the white search box.
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  • Choose Current companies. Then click + Add and enter generac in the Type a company name box.
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  • A drop-down list will then include all companies that have included the word Generac in their company name on their company page. When you choose the one you're interested in, LinkedIn will reduce the list to only people from that company who meet your search criteria. Repeat these steps for Rockwell and SC Johnson.
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  • If you want to reduce the list to just those people who are in the greater Milwaukee area, click Locations, +Add, enter milwaukee, and then choose Greater Milwaukee Area from the drop-down list.

With the old interface
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  • advanced searchClick Advanced next to the large white search box on your top toolbar.
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  • On the top left, choose People from the list of search options.
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  • Check all four boxes in the Relationship criteria list.
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  • Enter manager AND (purchasing OR procurement OR "supply chain" OR buyer) in the Title box, and select Current in the following box.
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  • Type generac OR rockwell OR "sc johnson" in the Company box, and select Current in the following box.
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  • Select a range of 50 miles from postal code 53202.
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  • Click the blue Search button.

Regardless of which interface you're on, you'll then see a list of your perfect prospects.

Be sure to check out their full profiles and see who in your network can introduce you to them. Also, look for conversation starters; e.g., similar interests, previous employers, schools attended, LinkedIn groups, community service involvement, etc. Then send a customized LinkedIn invitation to connect, an InMail if you have a premium account, or just call the general business phone number and ask to speak to the person.

Whether you have the old or new interface, if you follow these simple steps, you'll be able to use LinkedIn to find the perfect prospects and grow your business.

The post How to do Advanced People Search on the New LinkedIn appeared first on Wayne Breitbarth.

Are You Prepared for Your New LinkedIn Profile?

New Old DirectionsQuite a few people (including me) have received the new LinkedIn desktop interface, and soon everyone will have it. You can't opt out.

After working with it for almost three weeks, I'm ready to share with you some of the more critical profile strategies. Ironically, these strategies haven't changed all that much. Therefore, I'm going to share an article about strategies that I wrote a while back and then add in italics some strategies for using the new interface. So, whether you have the old or new interface, there will be plenty of helpful information for you .

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Your LinkedIn profile should be like a resume on steroids. In other words, you should go way beyond your one- or two-page traditional resume. You'll want to share lots of relevant information about yourself and your company, and it should be especially compelling to your target audience.

iStock_000019974855_Small

I suggest you start with the most important sections of your profile. If you can't answer "yes" to all of the questions below, get busy and beef up your profile with the help of the resources I've provided.
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Top 5 LinkedIn Profile Sections

1.  Photo. LinkedIn's research says your profile will be viewed 14 times more frequently if you have a photo. Some people will not even connect with a person who doesn't have a photo.
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  • Do you currently look like the person in your photo?
  • Is your photo a head shot?
  • Are you smiling?
  • Are you dressed in your typical workplace attire?

For a more detailed look at the best practices for LinkedIn photos, read "A Professional Photographer's Guide to Getting the Right LinkedIn Profile Photo."

Your profile photo on the new interface is a circle instead of a square. If your current photo looks a little tacky because the size or cropping isn't quite right, replace it with a new photo. 

2.  Headline. These are the most important 120 characters in your profile. If you don't edit this yourself, Screen Shot 2015-11-11 at 9.45.20 AMLinkedIn will grab your current job title and company until you take the time to write a dynamic 120-character explanation of who you are and where you're trying to go.
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  • Does your headline clearly state your current business or explain why you're actually on LinkedIn?
  • Does your headline include a few of your most important keywords?
  • Does your headline encourage people in your target market to want to read more about you?

For additional help with your headline, download my free worksheet "The Definitive Worksheet to Optimize Your LinkedIn Profile Headline."Screen Shot 2017-02-08 at 2.36.11 PM

Your headline on the new interface is much more prominent because it's centered below your photo. Therefore, it's time to revisit the questions above and make adjustments to this important profile section.

3.  Summary. This section is your virtual cup of coffee with your readers or the cover letter for your job application. You have 2,000 characters to summarize the best stuff on your profile and clearly tell readers where you're trying to go and how they might be able to be part of your journey.
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  • Is your Summary written in the first person?
  • Does the first paragraph of your Summary clearly tell people why you're on LinkedIn?
  • Does your Summary include several of your most important keywords?
  • Does your Summary include at least one call to action for the reader?

For more guidance on improving your Summary, be sure to read Chapter 7 of my book, "The Power Formula for LinkedIn Success."

On the new interface, only a small portion of your Summary is visible until the reader selects "See more." Thus, it's critically Screen Shot 2017-02-08 at 2.51.38 PMimportant that the first approximately 210 characters (with spaces) is your very best information. 

I use some of this critical space for my contact information. If you want to make it easy for others to get ahold of you, even if you're not connected on LinkedIn, you'll want to put your contact info here, too.

If you're a job seeker, you'll find it helpful to write a few sentences that clearly show you're looking for a job and the skills and experiences you could bring to the next company you work for. Include information that will move people in your target audience to click "See more." 

4.  Current Experience - (Job) Title. You're missing a big opportunity if you simply put your official title here. Maximize the 100 characters LinkedIn allows in this section. LinkedIn's search ranking algorithm gives extra weight to the Screen Shot 2015-11-11 at 9.47.38 AMwords in your job titles, and the extra words will increase clarity as well.
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  • Are your most important keywords in your current job title?
  • If you're a salesperson, did you include a few of your products and services?

For additional examples of good job titles, check out my LinkedIn profile.

Screen Shot 2017-02-08 at 3.04.46 PMDespite the updated look of the new interface, the strategy for creating your first current job title entry hasn't changed. However, you may want to increase the information you share in all other job title entries, because none of the detailed job descriptions are visible (other than the first one) until the viewer chooses to "See description." 

5.  Current Experience - (Job) Description. This section has a 2,000-character limit and should include specifics about your individual position (use keywords) and additional information about the company you work for so the reader clearly understands both of these important points.
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  • Have you included a detailed listing or discussion of your specific job duties and responsibilities and used your most important keywords?
  • Have you included specific awards, honors or recognition you have received?
  • Did you describe the promotions you've received?
  • Have you gotten two recommendations for this job?

For more helpful tips, check out "Does the Experience Section of Your LinkedIn Profile Impress Anyone?"

As mentioned above, on the new interface only your first current job description entry is displayed in it's entirety without additional clicking. All the subsequent job descriptions are collapsed until the reader clicks "See description." Therefore, I strongly encourage you to use all 2,000 characters on your first job description to clearly and completely tell your story and your company's story, with the intention of moving your target audience to action.

Make good use of these five important LinkedIn profile sections, and you'll get more exposure than even a top-notch resume can garner.

The post Are You Prepared for Your New LinkedIn Profile? appeared first on Wayne Breitbarth.

Do You Have This Important LinkedIn Setting Right?

One of the best LinkedIn features often overlooked for business development purposes is the People Also Similar looking businessmen in a rowViewed box, which is in the right column of your profile. This tells you who else people are looking at besides you—and it's probably people who have similar characteristics to you.

Now, LinkedIn doesn't share exactly how it works (other than this interview with a former LinkedIn employee), and you have no control over who appears on your profile. However, below I'll show you how you can take it off your profile if you don't want it there.
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Screen Shot 2017-02-02 at 7.27.15 AMHow to capitalize on this great prospecting tool

If you look at a client's or prospective client's profile and scroll down to People Also Viewed, the list could be a target list of people very similar to the person whose profile you are viewing.

I suggest you check this list out often on your clients' and prospective clients' profiles, and add some of these names to your master prospect list. And, hey, why not try to connect with the ones you are not connected with using a customized invitation to connect.  

Now, it's great to look at who's viewing other people's profiles, but you should decide whether you want People Also Viewed to show up on your profile. The default setting will put the list on your profile.

Personally, since I was tired of my competitors showing up on my profile, I unchecked the box. I feel pretty good about my decision because it doesn't stop me from seeing the People Also Viewed list on other people's profiles (unless they've also unchecked the box). And if my competitors haven't unchecked the box, I can still show up in the People Also Viewed list on their profiles.

It seems like a no-brainer to me. If you'd like to remove the People Also Viewed list from your profile, click here to learn how to change your setting.

Over time, if more and more people do what I'm suggesting, this feature will become less helpful. But, trust me, LinkedIn will probably change something before we get to that point. Take advantage of it while you can.

If you want to learn more simple ways to find new customers and grow your bottom line, sign up to attend one of my LinkedIn Extravaganza training workshops that are open to the public.

To get more details and check out the locations and dates, click here: http://www.powerformula.net/linkedin-training-seminars/

The post Do You Have This Important LinkedIn Setting Right? appeared first on Wayne Breitbarth.