How Empathy Will Grow Your Sales and Marketing Pipeline

Writers note: I’m writing this as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content being created than ever before, but there’s a growing disconnect between our customers and us. Today’s customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. There’s a trust gap. In our rush to obtain leads, drive opportunities and close sales to move … [Read More...]

The Online Response to the Big Debate Reveals Just How Influential Social Media Is

While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year. … [Read More...]

The 7 Benefits of CEO Peer Groups

They say it's lonely at the top, but it doesn't have to be. … [Read More...]

Create amazing customer experiences

Six ideas for creating amazing customer experiences: Always have a goal: “If you have no wish, how can it possibly come true?” – Seth Godin Make an emotional connection: "Disneyland is a work of love. We didn't go into Disneyland just with the idea of making money." – Walt Disney Don’t take shortcuts: “The10,000 hour rule is a definite key in success” – Malcolm Gladwell Stop … [Read More...]

The 7 Benefits of CEO Peer Groups

They say it's lonely at the top, but it doesn't have to be. … [Read More...]

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