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How to Search For and Find Coworkers on LinkedIn

People around the world come to LinkedIn daily to strengthen their professional brands, network, and garner insights that help them better do their jobs. Recently, we discovered they’re doing something else: searching for coworkers. About 30% of members who search for people on LinkedIn view their coworkers’ profiles. Why? Good question! What we’ve heard from members is that the professional information on LinkedIn is more comprehensive and … [Read More...]

Questions Readers Shouldn’t Need to Ask at an Open Blog

“The best way to find out if a school is a good match for your student and your family is to visit the school in person.” Great-Schools.org offers a list of questions to ask at the next open house: Does this school have a particular educational philosophy or mission? For blogs to be effective, they must serve as positioning statements. The “visit” has to conclude with readers understanding exactly what your particular … [Read More...]

5 Ways the ‘Lean’ Approach Can Help Your Startup Grow

If you value business or product development as a constant work in progress, the lean startup approach can give you the framework to help your business flourish. … [Read More...]

What Brands Need to Do to Beat the ‘Cheap’ Perception

Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable." … [Read More...]

What a Comedian Can Teach You About Running a Business

There is enormous crossover between the skillset required for success in comedy and the one that defines a strong business leader. … [Read More...]

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