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4 Perspectives That Should Shape Your View of Value Propositions

TweetIf you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,”he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.” Three decades ago, Michael invented the concept … [Read More...]

Why Denny’s Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business. … [Read More...]

Why Boomers Might Be the Breakout Stars of Entrepreneurship (Infographic)

Many of the individuals born 1946 to 1964 are gearing up to launch a business of their own. … [Read More...]

The Giant Marketing Opportunity You’re Missing

Even if consumers happen to visit your site, they may not stay for long.-- which is why this one marketing trick can make all the difference. … [Read More...]

Apple’s Tim Cook on Leadership: ‘The Most Important Data Points Are People’

Cook, who took over for Steve Jobs in 2011, stresses that CEOs need to make swift decisions. … [Read More...]

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