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Lead Nurturing: What it is, and what it is not

TweetBuilding on my post last week, I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what is and isn’t lead nurturing. A lot of marketers say they are “nurturing” their prospects, when in … [Read More...]

The 5 Big Reasons People Aren’t Following Your Social-Media Accounts

The audiences are there, but if you're making one of these errors, they won't acknowledge you. … [Read More...]

The 5 Things You Need to Land Venture Capital

Find out what VCs look for before investing in a new company. … [Read More...]

3 Ways to Run Disruptive Marketing Campaigns on a Budget

When budgets are tight, knowing your customers and employing some clever tactics will go a long way in creating disruptive marketing campaigns that work. … [Read More...]

New leaders, build strong relationships

“Leadership is always dependent on the context, but the context is established by the relationships we value.” ~ Margaret Wheatley Many people think that they were promoted to leadership positions because they are smarter, better equipped and/or more capable than their peers. They assume that others look to them for guidance and eagerly await their every direction. While that may be true to a degree, leaders need to know that they … [Read More...]

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