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Get Comfortable with Being Uncomfortable: Why NOW is the Time to Tell Your Work Story

If you met your dream employer tomorrow, how ready would you be to wow them and land the job? If you’re worried you wouldn’t be prepared to sell yourself, you’re not alone. Forty-six percent of the professionals we recently surveyed admitted they would not feel confident in effectively describing their achievements if they chanced upon their dream employer on the street. The research indicates we’re so uncomfortable touting our work … [Read More...]

Showing You Know a Thing or Two

Indiana blog content writers can take a big tip from Farmers Insurance’s new “We Know From Experience ad campaign. The new TV spots and interactive website use humor to get across to consumers that Farmers has the knowhow that comes from long and unique experience. “Through this new campaign,” explains Mike Linton, CMO for the insurance company, “we hope consumers realize that we know a thing or two…” Business owners and professional … [Read More...]

Leaders: Who’s Shaping Your Company’s Culture?

If corporate culture starts at the bottom, you're in trouble. … [Read More...]

Extraordinary customer experiences

Does your company deliver extraordinary customer experiences? How does an extraordinary experience happen?  One great tool to help answer these questions is a journey map. A journey map provides a complete picture of the customer experience. By investing time in understanding the customer journey, including the people and functions they interact, and enablers and obstacles, companies can identify their unique strengths and areas of … [Read More...]

7 Simple Phrases Effective Leaders Use

It's important to lead by example, but your words matter, too. Here are reassuring, helpful, and impactful phrases powerful leaders use all the time. … [Read More...]

Latest IT News

Sony PlayStation 4 Sales Top 40 Million

Sony said it has sold more than 40 million units of its flagship videogame console PlayStation 4, highlighting strong momentum at the company’s the fastest-growing unit.

Lenovo’s Profit Rises 80% but Revenue Falls as PC Demand Slows

The world’s largest PC maker by shipments said that although cost cuts helped it raise its net profit by 80% in the first quarter, revenue continued to fall due to slowing PC demand and currency fluctuations.

Twitter Shifts Strategy on Commerce Ads

Twitter Inc. on Wednesday confirmed it is curtailing an advertisement effort that encouraged people to purchase products from merchants without leaving the social-media service.

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