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Getting Off the Sidelines: LinkedIn Speaker Series with Senator Kirsten Gillibrand

When Senator Gillibrand visited LinkedIn last week for her Speaker Series talk, she not only impressed us with her legislative accomplishments; she demonstrated the importance of telling stories — our stories, and the stories of those we serve or who need our help. This is how she is able to make a difference — by sharing her story and the story of others to inspire change.  She encouraged all of us to make our voices heard to change the … [Read More...]

The Brown-Bag Blogging Compromise

Should employees be required to write blog posts? That's the question posed by Marcus Sheridon of SalesLion.com. After all, Sheridan points out, one goal of content marketing is to produce as much content as possible, so the more hands are put to the task, the better. And, since content that answers consumers’ questions is the most valuable, and since those employees are typically the ones dealing with the consumers every day ,it … [Read More...]

How to Repurpose Content for Your Online Marketing

Content marketing is unlimited, but content itself—well, there’s only so much to go around. … [Read More...]

Using results to implement change in the company

The right culture, a solid strategy, good intelligence, and action – all are good, but they don’t always guarantee that change will occur. Follow through is important to ensure that change is implemented effectively, measured carefully, and constantly modified to optimize its impact. In order to implement change, consider the following: Are people willing to change? People in your company need to be open to new ideas that will lead … [Read More...]

What to ask employees about your leadership

The Young Entrepreneur Council is an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Read previous SmartBlogs posts by YEC. If you enjoy this article, join SmartBrief’s e-mail list for our newsletters on small business and entrepreneurialism. Q. What is the most … [Read More...]

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