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4 Steps to Lead Nurturing: Walking the buying path with your customers

TweetLead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression. Get out your walking shoes, … [Read More...]

3 Ways To Get Employers To Take Your Brand Seriously

Sick of getting snubbed? Tired of waiting by the phone for the call that never comes? Over getting beat out time and time again by another job candidate? Related: 3 Effective Ways To Quickly Brand Yourself Online If you mean business (and we know you do!), you need to start polishing up your personal brand – and your strategy for promoting it to employers. How To Get Employers To Take Your Brand Seriously If you want employers to take your … [Read More...]

How Marketplaces Keep Customers Coming Back

The success of many companies rests in their teams' understanding of one very crucial business factor: returning patrons. … [Read More...]

The customer experience role in data governance

Data Governance is a continuous organizational process that establishes guidelines for managing corporate data and improving data quality. Customer experience professionals should influence data governance activities in the following ways: Defining what constitutes a customer Ensuring the customer is at the center of the data structure Developing the system or process that can effectively deliver customer intelligence to meet the diverse and … [Read More...]

5 Reasons Leaders Should Follow the Example of Tyler Durden From ‘Fight Club’

To be sure, I'm not advocating becoming a cult leader who advocates acts of domestic terrorism. … [Read More...]

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