Should You Hide Your LinkedIn Connections?

Should you let your 1st level connections see all of your other 1st level connections? Should you let them search into the entire list? This question can lead to a lively debate. Typical answers include: That’s not fair! Networking is about sharing and Of course, I hide them—that’s my client list! or You want to have your cake and eat it too if you hide them. But how many people are actually hiding their connections from their network? On my … [Read More...]

Are the Words in Your Blog as Valuable as the Products and Services They Describe?

“The industry realized the words they used to describe diamonds were as valuable as the stones they pulled from the ground,” Alina Simone writes in “Do You Know What This Is?” in Mental Floss Magazine. Simone was discussing the DeBeers Company’s 1938 advertising blitz aimed at pulling the diamond market out of its Depression-era slump. “On the market, a diamond is much more than a meta-stable allotrope of carbon – it’s everlasting love,” Simone … [Read More...]

Why It’s Only the Top of the First Inning for Entrepreneurs

On this episode of Behind the Brand, HubSpot CEO Brian Halligan says there's no time like the present to be an entrepreneur. … [Read More...]

Three ways to build customer empathy within your company

The role of empathy in customer experience is an increasingly popular – and important factor – in how we understand and manage our customer relationships. Listed below are a few easy ways to start building customer empathy within your company: Ethnographic research. Go out and observe the customer using your products and services. It can be very eye opening to observe this first hand, particularly if you have key leaders and … [Read More...]

How mentoring helps prepare new hires at Praxair

This post was adapted from APQC’s “Workplace Mentoring” best practices report. View an overview of the study findings or download the full report. This post was written by Lauren Trees, a research program manager at member-based nonprofit APQC, the world’s foremost authority in benchmarking, best practices, process and performance improvement, and knowledge management. If an organization wants to attract and retain in-demand talent, it needs to … [Read More...]

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