LinkedIn ProFinder Expands Nationwide to Help You Hire Freelancers

The freelance economy is on the rise. In fact, the number of freelancers on LinkedIn has grown by nearly 50% in just the past five years. As the workforce evolves, we, too, are evolving to ensure we’re creating opportunity for the expanding sector of professionals looking for independent, project-based work in place of the typical 9 to 5 profession. Last October, we began piloting a brand new platform in support of this very endeavor and today, … [Read More...]

No Need for Those Serious, Sometimes Fatal Effects

“In recent months, the FDA has been talking with drugmakers, medical groups and consumer groups about ways to make (pharmaceutical) ads clearer and drive home the most important safety risks,” reports the Chicago Tribune on August 11th. As an example, reporter John Russell talks about Humira, the best-selling drug in the world, made by AbbVie of North Chicago.  While the video portion of the ad portrays an attractive, self-confident woman leading … [Read More...]

The Pros and Cons of Buying a ‘Fulfillment by Amazon’ Business

FBA businesses are the hot new trend, but that doesn't necessarily mean it's right for you. … [Read More...]

Insights from customers in their own words – five methods, four tips

There's nothing like hearing a customer thoughts and opinions in their own words. I believe that's why we've seen an uptick in the use of qualitative methods to gather customer insights. I participate in a local group of CX professionals that meets once a month for breakfast and conversation. Our recent gathering focused on this topic and generated lots of lively discussion. Five key methods emerged: Customer advisory boards - … [Read More...]

Is intrinsic motivation at work overrated?

An executive I worked with recently told me about the best-selling books he’d read, the popular TED talks and animated videos he’d watched, and the bazillion blogs he’d blazed through on the topic of motivation. He found the idea of intrinsic motivation intriguing. Yet, he found himself asking three questions: Realistically, how often are people intrinsically motivated at work? What about goals people don’t find naturally enjoyable, inherently … [Read More...]

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