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10 Ways to Optimize Your Lead Conversion Rate

TweetThe ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We … [Read More...]

From Meet to Exceed in Blogging for Business

“The first step in exceeding your customer’s expectations is to know those expectations,” observed marketing consultant Roy Hollister Williams. It’s a simple and very hard fact, says Ross Beard in “The Complete Guide to Customer Expectations”. “You need to know who your customers are and what they want.”  Nowhere does that principle hold truer, I’d say, than in blog marketing.  … [Read More...]

The 6 Scary Truths About Becoming an Entrepreneur

The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating. … [Read More...]

Roles to help drive results

Regardless of size and structure of your company, there are several roles that can effectively drive results. Executive sponsor – A chief customer officer or senior executive that is the key sponsor and advocate for the program, typically with direct access to the CEO. Customer strategy owner – The individual that leads the team, guides day-to-day activities, allocates resources, and tracks initiatives. Program leaders – … [Read More...]

6 employee warning signs — and what to do about them

SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is from Matt Straz, the founder and CEO of Namely, the HR and payroll platform for the world’s most exciting companies. Connect with Straz and the Namely team on Twitter, Facebook, and LinkedIn. Are you a small-business owner and would like to share your story? E-mail senior editor James daSilva at jdasilva … [Read More...]

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