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Lead Nurturing: What it is, and what it is not

TweetBuilding on my post last week, I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what is and isn’t lead nurturing. A lot of marketers say they are “nurturing” their prospects, when in … [Read More...]

If You Blog “God bless You!” What Are the Chances They’ll Sneeze?

Q: “If you call a random phone number and say ‘God bless you,’ what are the chances that the person who answers just sneezed? (This is yet another of the absurd hypothetical questions to which author Randall Munroe offers serious scientific answers in “Serious Scientific Answers to Absurd Hypothetical Questions”.) This Thanksgiving week, I’m devoting all three Say it For You blog posts to myth busting through blogging, using Munroe’s book as a … [Read More...]

The 5 Elements of a Successful Franchise

There is no one perfect franchise, but there are many that have elements that lay the groundwork for success. … [Read More...]

How a Vanity License Plate Can Boost Your Business, Not Just Your Ego

Have you considered embedding a marketing message for your company on your prized auto? … [Read More...]

6 Epic Online Fails and How to Avoid Them

Everyone makes mistakes, but the online world makes them a lot more visible. What not to do, if you want to keep your job. … [Read More...]

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