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4 Perspectives That Should Shape Your View of Value Propositions

TweetIf you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,”he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.” Three decades ago, Michael invented the concept … [Read More...]

De-cluttering a Business Blog Post

When my latest issue of the Tucker Talks Real Estate newsletter arrived in the mail, it was a wakeup call. “At the end of the workday,” the lead article read, “you’re ready to leave behind the endless barrage of emails, conference calls, and meetings.”  There are steps I could follow, the author reminded me, to make my home a more tranquil place, starting with reducing clutter. It occurs to me that business blogs could use some de-cluttering as … [Read More...]

The Top 5 Ecommerce Trends You Should Look Out For

This year could be huge: Improving the customer experience is key. … [Read More...]

How to make the data come alive

If you are going to put time and attention toward understanding and improving the customer experience, you must consider how the insights will be communicated throughout the organization. It is important that the message captures the attention of the audience. Here are some tips on how to make the data you communicate ‘come alive’: It should inform and engage Use technology is an enabler Tell a story Personalize. Each user has a … [Read More...]

5 public speaking lessons from Frank Underwood of “House of Cards”

Netflix recently released the third season of its original production “House of Cards.” This critically acclaimed political drama is the story of Frank Underwood, a high-powered congressman who, after being passed over for appointment as secretary of state, initiates an ambitious plan to obtain a position of greater power. As the third season unfolds, Underwood’s elaborate scheming has come to fruition and he steps in as president. … [Read More...]

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