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10 Ways to Optimize Your Lead Conversion Rate

TweetThe ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We … [Read More...]

From Meet to Exceed in Blogging for Business

“The first step in exceeding your customer’s expectations is to know those expectations,” observed marketing consultant Roy Hollister Williams. It’s a simple and very hard fact, says Ross Beard in “The Complete Guide to Customer Expectations”. “You need to know who your customers are and what they want.”  Nowhere does that principle hold truer, I’d say, than in blog marketing.  … [Read More...]

How to Decode What the Prospect Meant by ‘No Money’

The most polite way to decline a sales pitch is to blame the budget. Often, however, that is not an insurmountable barrier. … [Read More...]

Roles to help drive results

Regardless of size and structure of your company, there are several roles that can effectively drive results. Executive sponsor – A chief customer officer or senior executive that is the key sponsor and advocate for the program, typically with direct access to the CEO. Customer strategy owner – The individual that leads the team, guides day-to-day activities, allocates resources, and tracks initiatives. Program leaders – … [Read More...]

Evaluating a cloud-based hiring platform: 6 keys

This post is sponsored by SmartRecruiters. Finding the right candidates for your organization is no small feat, especially in today’s saturated job market. To stay on top of this, a growing number of organizations are turning to cloud hiring platforms as a way to recruit and vet potential talent. But what should you look for in a hiring platform? In its white paper, Guide to Cloud Hiring Platforms: 6 Requirements, cloud provider … [Read More...]

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