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Lead Nurturing: What it is, and what it is not

TweetBuilding on my post last week, I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what is and isn’t lead nurturing. A lot of marketers say they are “nurturing” their prospects, when in … [Read More...]

Shooting Blogging Arrows to Shed Light

Q: In the movie “300”, they shoot arrows up into the sky and they seemingly blog out the sun.  Is this possible, and how many arrows would it take?” asks Anna Newell. (This is one of the absurd hypothetical questions to which author Randall Munroe offers serious scientific answers.) A. Longbow archers can fire 8-10 arrows per minute, with each arrow spending only a few seconds in the air, and with each arrow intercepting only about 40 cm of … [Read More...]

For This Young Entrepreneur, the First Step to Growing a Business Was Growing Up

Tammy Tibbetts has helped hundreds of girls around the world get access to education, and thereby, find their voice in society. First, though, she had to find her own voice. … [Read More...]

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan. … [Read More...]

Tough is easy

“Are you a tough boss?” asked an interviewer of John L. Weinberg, senior partner and de facto CEO of Goldman Sachs. A former Marine, Weinberg was a blunt-speaking, unabashed, and self-driven man who knew that most of Goldman’s employees sought to work as hard and as wisely as he himself did. During the period of his leadership, Goldman furthered and consolidated its rapid ascent as a global banking powerhouse. Weinberg answered the question … [Read More...]

Latest IT News

The Doctor Will See Through You Now

Israel-based RealView Imaging, who’s technology enables doctors to view a real-time 3D hologram of a patient’s anatomy in the air and interact with it, has closed a $10 million investment round led by Chinese firm LongTec China Ventures.

Symantec: We’ve Discovered a Powerful New Cyber Espionage Program

An extremely sophisticated computer spying program called Regin has been spying on computers in Saudi Arabia, Russia, and other countries since at least 2008, security company Symantec says.

When Is Free Speech Illegal?

A case before the Supreme Court over threats made on Facebook is highlighting long-standing tension between law enforcement and free-speech advocates over when threatening speech breaks the law.

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