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Lead Nurturing: Unique tracks and impactful tests

TweetI was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. Here are a couple of questions they asked me that ended up on the editing room floor that I want to include here in the B2B Lead Roundtable Blog:   What is one of the most unique lead nurturing tracks you have … [Read More...]

How to Use Social Media to Boost Your MBA Application

Here are 5 tips for improving your MBA application by improving your online presence. … [Read More...]

6 Steps to a Successful Product Launch

There's never a guarantee that a new product will connect with the marketplace, but properly preparing is vital. … [Read More...]

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out what "E-Factors" are pushing the purchase of goods and services by those with money. … [Read More...]

The big secret to being a better CEO

When you’re just getting started as an entrepreneur, you’re expected to wear a lot of hats. You’re a programmer and a designer. A financial planner and an accountant. A CEO, CMO, CFO … and everything in between. The problem is, too many entrepreneurs — women in particular — never shed those hats. In fact, the majority of women-owned businesses are solopreneurs. They feel obligated to manage everything on their own instead of … [Read More...]

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