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4 Perspectives That Should Shape Your View of Value Propositions

TweetIf you think a value proposition is just a catchy phrase or the elevator speech your salesmen can spout off to customers, consider what Michael Lanning, the creator of the term, has to say. “It should drive what you communicate, but more,”he explained. “It should be the heart of your business strategy — an articulation of how customers will be better off if they do what your business proposes.” Three decades ago, Michael invented the concept … [Read More...]

Facebook Faces Off With Belgian Privacy Commission Over Privacy Accusations

A new study calls Facebook's privacy and data collection policies into legal question but the social giant says the authors of the research never reached out to them. … [Read More...]

Becoming a Great Leader Starts With Building Trust

By talking the talk and walking the walk, you'll inspire those around you. … [Read More...]

3 Key Elements of Successful Action Teams

Getting the right team in place is critical to be successful in taking action on customer feedback. Though that may seem easier said than done, there are a few foundational elements to keep in mind. Action teams need have the right team members. • Ideally the team is cross functional, covering key areas of organization. You want team members who will drive action plans and implement changes. They should care about improving the … [Read More...]

Becoming a Great Leader Starts With Building Trust

By talking the talk and walking the walk, you'll inspire those around you. … [Read More...]

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