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Does Your LinkedIn Profile Need a Boost? Add Media!

Media can be the great differentiator. It can take your LinkedIn profile from ho-hum to phenomenal–and compel viewers to contact you about your products and services, job opportunities, and more. My recent LinkedIn User Survey showed that only 39% of the respondents are taking advantage of this powerful profile feature. Don’t tell anyone at LinkedIn that I said this, but I think it’s so good that they could probably charge for … [Read More...]

Helpful Hint Blog Writing

Hitting precisely the right “advertorial” note is the big challenge in corporate blog writing.  In fact, one point I’ve consistently stressed in these Say It For You blog content writing tutorials is how important it is to provide valuable information to readers, while avoiding any hint of “hard sell”.  Well, providing tips and help hints may very well be the perfect tactic for accomplishing that very goal.   In a … [Read More...]

33 Tips to Help You Ace a Media Interview (Infographic)

Dispel nerves and put your best foot forward when getting face time with reporters. … [Read More...]

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers. … [Read More...]

5 Ways to Be Present With Your Startup, Not Pestered By It

The line between being mindfully engaged and completely consumed by your startup can become hazy over time. … [Read More...]

Latest IT News

Hats Off to Web Advertising

Internet-advertising technology should be hated less and thanked more: Since the debut of the Web banner ad in 1994, ad tech has been a finishing school for some of the greatest minds in tech history.

Toshiba Profit Markdown May Double Earlier Estimates

Toshiba is likely to mark down its past operating profit by at least $814 million as a result of accounting irregularities.

Regulators Probe Marketing of Hot Private Tech Shares

Securities regulators have launched a broad investigation into whether hedge funds and other investors are improperly selling hot private technology stocks amid a boom in the trading of such shares.

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