I Hope You’re Not Making This BIG LinkedIn Mistake

If you haven't given serious thought to what location and industry you've selected on your LinkedIn profile, you're probably leaving money on the table. Why? Because you aren't coming up in the search list when your target audience uses them to search for someone like you. Most people haven't given this choice a moment's consideration since setting up their profile many years ago. I suggest now is a good time to reconsider what you've selected so … [Read More...]

Thinking About Using a Third-Party Social Media Tool for Your Content? Read This First.

Find out if you should use a third-party social media tool like Buffer or HootSuite to put your content into the world. … [Read More...]

When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.

"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers. … [Read More...]

When You’re Customers Are Talking, Quiet Your Brand Voice and Listen.

"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers. … [Read More...]

Own your mistakes

When you make a mistake, you take responsibility for it. President John F. Kennedy assumed full responsibility for his role in authorizing at the Bay of Pigs invasion in April 1961. The ill-fated invasion, which failed to overthrow Fidel Castro, was initially planned by the Eisenhower administration. Kennedy did not make excuses. People respect a leader who assumes responsibility for their actions. Contrary to what those who deflect blame … [Read More...]

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