How to Use Trigger Events for More and Better Leads

People aren’t ready to buy when we want to sell. Think about it.  This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help   CEB discovered that a typical for B2B customer is 57% into their purchase process before they directly engage a sales rep or talk to a supplier. Marketers often believe they solve the issue of clients being further in … [Read More...]

Social Media’s Vital Role in Communication

Carolyn Grisko, president and CEO of marketing agency Grisko, talks about the huge role social media plays in communication today. … [Read More...]

What Buffer Can Teach Us About Customer Service

Now hiring: A Happiness Hero to be the extraordinary gatekeeper of my business. … [Read More...]

Three ways to build customer empathy within your company

The role of empathy in customer experience is an increasingly popular – and important factor – in how we understand and manage our customer relationships. Listed below are a few easy ways to start building customer empathy within your company: Ethnographic research. Go out and observe the customer using your products and services. It can be very eye opening to observe this first hand, particularly if you have key leaders and … [Read More...]

6 Ways the Tough Mudder Changes How You Think About Leadership

The challenges of the race forced teammates to rely on each other and overcome obstacles to reach the finish line. … [Read More...]

Latest IT News

Apple Earnings Fall on iPhone Slump

Apple said its quarterly profit fell 27% as the company grappled with the first prolonged slump in iPhone sales since the product was introduced in 2007.

Analog Devices to Acquire Linear Technology for $14.8 Billion

Analog Devices agreed to acquire fellow chip maker Linear Technology in a cash-and-stock deal worth $14.8 billion.

Match Group’s Profit Rises

Match Group Inc. said Tuesday its second-quarter profit rose 41% from a year ago, boosted by more online daters signing up for premium paid services.

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